Public Relations
Abrams, Janet Y. “Constructing the Corporate Image: Architecture, Mass Media, and Management in the Early Multinational Corporation, a Case Study of the National Cash Register Company, Dayton, OH, 1884-1906.” PhD dissertation, Princeton University, 1989.
Aldrich, Mark. “Public Relations and Technology: The ‘Standard Railroad of the World’ and the Crisis in Railroad Safety, 1897–1916.” Pennsylvania History 74 (Winter 2007): 74–104.
Alwood, Edward. “The Role of Public Relations in the Gay Rights Movement, 1950-1969.” Journalism History 41:1 (Spring 2015): 11-20.
Anderson, William B. “Crafting the National Pastime’s Image: The History of Major League Baseball Public Relations.” Journalism and Mass Communication Monographs 5:1 (Spring 2003).
Anderson, William. “The Next Great Plague to Go: How the U.S. Surgeon General Used Public Relations to Fight Venereal Disease During the Great Depression.” Journalism History 44:2 (Summer 2018): 63-69.
Aronczyk, Melissa. “Public Relations, Issue Management, and the Transformation of American Environmentalism, 1948-1992.” Enterprise & Society 19:4 (December 2018): 836-863.
Bernays, Edward L. Crystallizing Public Opinion. New York: Boni and Liveright, 1923.
Bernays, Edward L. Biography of an Idea: Memoirs of Public Relations Council Edward L. Bernays. New York: Simon and Schuster, 1965.
Bernays, Edward L. “Emergence of the Public Relations Council: Principles and Recollections.” Business History Review 45 (August 1971): 296-313.
Bird, William L. Better Living: Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955. Evanston: Northwestern University Press, 1999.
Bogle, Lori Lyn. “Pandering to the Crowd: The American Governing Elite’s Changing Views on Mass Media and Publicity During the Nineteenth Century.” Journalism History 43:2 (Summer 2017): 62-74.
Browning, Nicholas. “Ethics and the Profession: The Crystallizing of Public Relations Practice from Association to Accreditation, 1936-1964.” American Journalism 35:2 (Spring 2018): 140-170.
Capozzi, Louis, and Shelley Spector. Public Relations for the Public Good: How PR Has Shaped America’s Social Movements. New York: Business Expert Press, 2016.
Carey, Alex. Taking the Risk Out of Democracy: Corporate Propaganda Versus Freedom and Liberty. Urbana: University of Illinois Press, 1997.
Cecil, Matthew C. “Seductions of Spin: Public Relations and the FBI Myth.” PhD dissertation, University of Iowa, 2000.
Cecil, Matthew, Jessica Freeman, and Jennifer Tiernan. “Jackals, Vultures, Scavengers, and Scoundrels: FBI Public Relations and J. Edgar Hoover’s Handwritten ‘Blue Gems.” Journalism History 43:1 (2017): 2-11.
Clark, Justin T. “Confronting the ‘Seeker of Notoriety’: Pathological Lying, the Public, and the Press, 1890-1920.” American Journalism 34:2 (Spring 2017): 179-200.
Crawford, Kenneth Gale. The Pressure Boys: The Inside Story of Lobbying in America. New York: Messner, 1939.
Curtin, Patricia A. “Fred Harvey Company Public Relations and Publicity (1876-1933).” Journal of Communication Management 12:4 (2008): 359-373.
Curtain, Patricia. “Discourses of American Indian Racial Identity in the Public Relations Materials of the Harvey Company, 1902-1936.” Journal of Public Relations Research 23:4 (2011): 368-396.
Cutlip, Scott M. “The History of Public Relations Education in the United States.” Journalism Quarterly 38:3 (June 1961): 363-370.
Cutlip, Scott M. The Unseen Power: Public Relations, A History. Hillsdale, NJ: Erlbaum, 1994.
Cutlip, Scott M. Public Relations History: From the 17th to the 20th Century. Hillsdale, NJ: Erlbaum, 1995.
Deakin, James. The Lobbyists. Washington DC: Public Affairs Press, 1966. Some material on PR and public opinion.
DeLorme, Denise E., and Fred Fedler. “Journalists’ Hostility Toward Public Relations: An Historical Analysis.” Public Relations Review 29 (2003): 99-124.
Delton, Jennifer. The Industrialists: How the National Association of Manufacturers Shaped American Capitalism. Baltimore: Johns Hopkins University Press, 2020.
Ewen, Stuart. PR!: A Social History of Spin. New York: Basic Books, 1996.
Fenske, Gail, and Deryck Holdsworth. “Corporate Identity and the New York Office Building,” in The Landscape of Modernity: New York City, 1900-1940, David Ward and Olivier Zunz, eds. Baltimore: Johns Hopkins University Press, 1992.
Fitzgerald, Stephen E. “Public Relations: A Profession in Search in Professionals.” Public Opinion Quarterly 10:2 (Summer 1946): 191-200.
Fones Wolf, Elizabeth. Selling Free Enterprise: The Business Assault on Labor and Liberalism, 1945-1960. Urbana: University of Illinois Press, 1994.
Fones Wolf, Elizabeth. “Creating a Favorable Business Climate: Corporations and Radio Broadcasting, 1934-1954.” Business History Review 73, No. 2 (Summer 1999): 221-255.
Fullerton, Ronald A. “The Art of Public Relations: U.S. Department Stores, 1876-1923.” Public Relations Review 16:3 (Fall 1990): 68-79.
Galambos, Louis. The Public Image of Big Business in America, 1880-1940. Baltimore: Johns Hopkins University Press, 1975.
Golden, L.L.L. Only by Public Consent: American Corporations’ Search for Favorable Public Opinion. New York, 1968.
Gower, Karla K. “Rediscovering Women in Public Relations: Women in the Public Relations Journal, 1945-1972.” Journalism History 27:1 (Spring 2001): 14-21.
Gower, Karla K. Public Relations and the Press: The Troubled Embrace. Evanston: Northwestern University Press, 2007.
Gower, Karla. “US Corporate Public Relations in the Progressive Era.” Journal of Communication Management 12:4 (2008): 305-318.
Gower, Karla K., and Margot Opdycke Lamme. “Public Relations on Trial: The Railroad-Truckers Brawl.” Journalism History 29:1 (Spring 2003): 12-20.
Gower, Karla K. Betsy Ann Plank: The Making of a Public Relations Icon. Columbia: University of Missouri Press, 2022.
Graham, Amanda. “The Copper Commando and the Anaconda Company’s Wartime Production.” Montana: The Magazine of Western History 59:4 (Winter 2009): 67-72.
Gray, David A. “Managing Motivation: The Seth Seiders Syndicate and the Motivational Publicity Business in the 1920s.” Winterthur Portfolio 44 (Spring 2010): 77–122.
Griese, Noel L. “AT&T: Origins of the Nation’s Oldest Continuous Institutional Advertising Campaign.” Journal of Advertising 6 (1977): 18-22.
Griese, Noel L. Arthur W. Page: Publisher, Public Relations Pioneer, Patriot. Anvil Books, 2001.
Gruening, Ernest. The Public Pays: A Study of Power Propaganda. New York: Vanguard Press, 1931. (PR by public utilities to influence legislation in the 1920s)
Hallahan, Kirk. “Ivy Lee and the Rockefellers’ Response to the 1913-1914 Colorado Coal Strike.” Journal of Public Relations Research 14:4 (2002): 265-316.
Harwood, John. The Interface: IBM and the Transformation of Corporate Design, 1945-1975. Minneapolis: University of Minnesota Press, 2011.
Heath, Robert, and Shannon Bowen. “The Public Relations Philosophy of John W. Hill: Bricks in the Foundation of Issues Management.” Journal of Public Affairs 2:4 (2002): 230–246.
Henry, Susan. “Anonymous in Her Own Name: Public Relations Pioneer Doris Fleischman.” Journalism History 23:2 (Spring 1997): 50-62.
Henry, Susan. “There is Nothing in This Profession That a Woman Cannot Do: Doris E. Fleischman and the Beginnings of Public Relations.” American Journalism 16:2 (Spring 1999): 85-111.
Holley, Jason R. “Gifford Pinchot and The Fight For Conservation: The Emergence of Public Relations and the Conservation Movement, 1901-1910.” Journalism History 42:2 (Summer 2016): 91-100.
Horsley, J. Suzanna. “Women’s Contributions to American Public Relations, 1940-1970.” Journal of Communication Management 13:2 (2009): 100-115.
Howlett, Michael, and Rebecca Raglon. “Constructing the Environmental Spectacle: Green Advertisements and the Greening of the Corporate Image, 1910-1990.” Environmental History Review 16:4 (Winter 1992): 53-68.
Hiebert, Ray Eldon. Courtier to the Crowd: The Story of Ivy L. Lee and the Development of Public Relations. Ames: Iowa State University Press, 1986.
Hill, John W. The Making of a Public Relations Man. New York: McKay, 1963.
Hulden, Vilja. “Employer Organizations’ Influence on the Progressive Era Press.” Journalism History 38:1 (2012): 43-54.
Irwin, Will. Propaganda and the News. New York: Whittlesey House, 1936.
Jack, Caroline. “Fun and Facts About American Business: Economic Education and Business Propaganda in an Early Cold War Cartoon Series.” Enterprise & Society 16:3 (September 2015): 491-520.
Jackall, Robert, and Janine M. Hirota. Image Makers: Advertising, Public Relations, and the Ethos of Advocacy. Chicago: University of Chicago Press, 2000.
Jaques, Tony. “Howard Chase: The Man Who Invented Issue Management.” Journal of Communication Management 12:4 (2008): 336–343.
Johansen, Peter. “For Better, Higher, and Nobler Things: Massey’s Pioneering Employee Publication.” Journalism History 27:3 (Fall 2001): 94-104.
Jones, John Price, and David McLaren Church. At the Bar of Public Opinion: A Brief for Public Relations. New York: Inter-River Press, 1939.
Kay, Gwen. “Healthy Public Relations: The FDA’s 1930s Legislative Campaign.” Bulletin of Medical History 75 (2001): 446-487.
Kelly, Stanley, Jr. Professional Public Relations and Political Power. Baltimore: Johns Hopkins University Press, 1956.
Kerr, Robert L. “Creating the Corporate Citizen: Mobil Oil’s Editorial Advocacy Campaign in the New York Times to Advance the Right and Practice of Corporate Political Speech.” American Journalism 21 (Fall 2004): 39-62.
Key, V. O. Politics, Parties, and Pressure Groups. Fourth edition. New York: Crowell, 1958.
Kirk, Jeremy. The Build-Up Boys. New York: Scribner’s, 1950.
Lamme, Margot Opdycke. “The Public Sentiment Building Society: The Anti-Saloon League of America, 1895-1910.” Journalism History 29:3 (Fall 2003): 123-132.
Lamme, Margot Opdycke. “Outside the Prickly Nest: Revisiting Doris Fleischman.” American Journalism 24 (Summer 2007): 85–107.
Lamme, Margot Opdycke. “The Brewers and Public Relations History, 1909-1919.” Journal of Public Relations History21:4 (October 2009): 455-477.
Lamme, Margot Opdyke, and Karen Miller Russell. “Removing the Spin: Toward a New Theory of Public Relations History.” Journalism and Communication Monographs 11:4 (Winter 2010): 281-362.
Lamme, Meg Opdyke. “Shining the Calcium Light: The WCTU and Public Relations History.” Journalism and Mass Communications Quarterly 88:2 (Summer 2011): 245-266.
Lamme, Margot Opdycke, and Lisa Mullikin Parcell. “Promoting Hershey: The Chocolate Bar, the Chocolate Town, the Chocolate King.” Journalism History 38:4 (Winter 2013): 198-208.
Lamme, Margot Opdycke. Public Relations and Religion in American History: Power of the Word. New York: Routledge, 2013.
Lee, Ivy. Publicity: Some of the Things it is and is Not. New York: Industries Publishing Co., 1925.
Lewis, David L. The Public Image of Henry Ford. Detroit: Wayne State University Press, 1976.
Lloyd, Craig M. Aggressive Introvert: Herbert Hoover and Public Relations Management, 1912-1932. Columbus: Ohio State University Press, 1973.
Logan, Nneka. “Corporate Voice and Ideology: An Alternate Approach to Understanding Public Relations History.” Public Relations Review 40:4 (November 2014): 661-668.
McCamy, James L. Federal Publicity: Its Practice in Federal Administration. Chicago: University of Chicago Press, 1939.
McNicholas, Joseph. “William S. Burroughs and Corporate Public Relations.” Arizona Quarterly 57:4 (Winter 2001): 121-149.
Maney, Richard. Fanfare, the Confessions of a Press Agent. New York: Harper, 1957.
Marchand, Roland. Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business. Berkeley: University of California Press, 1998.
Martinelli, Diana Knott, and Shannon A. Bowen. “The Public Relations Work of Journalism Trailblazer and First Lady Confident Lorena Hickok, 1937-45.” Journalism History 35:3 (Fall 2009): 131-140.
Meyerhoff, Arthur E. The Strategy of Persuasion: The Use of Advertising Skills in Fighting the Cold War. New York: Coward-McCann, 1965.
Miller, Karen. “Air Power is Peace Power: The Aircraft Industry’s Campaign for Public and Political Support, 1943-1949.” Business History Review 70:3 (Autumn 1996): 297-327.
Miller, Karen S. The Voice of Business: Hill & Knowlton and Postwar Public Relations. Chapel Hill: University of North Carolina Press, 1999.
Monticone, Paul. “Useful Cinema, of What Use?: Assessing the Role of Motion Pictures in the Largest Public Relations Campaign of the 1920s.” Cinema Journal 54:4 (Summer 2015): 74-99. Utility company public relations films
Moore, Kimbery Williams. “Toward and Inclusive History of PR: An Examination of the Founding of the NAACP and ADL and Their Uses of PR, 1907-1917.” PhD dissertation, University of North Carolina, 2003.
Moran, Christopher Richard. “The Last Assignment: David Atlee Phillips and the Birth of CIA Public Relations.” International History Review 35 (April 2013): 337–355.
Mullikin Parcell, Lisa, Margot Opdycke Lamme, and Skye Chance Cooley. “Learning from the Trades: Public Relations, Journalism, and News Release Writing, 1945-2000.” American Journalism 28:2 (2011): 82-112.
Mullikin Parcell, Lisa, and Margot Opdyke Lamme. “Not Merely an Advertisement: Purity, Trust, and Flour, 1880-1930,” American Journalism 29:4 (Fall 2012): 94-127.
Musgrave, Kevin. “Capitalism and Pastoral Power in Bruce Barton’s ‘The Public.’” Rhetoric & Public Affairs 20:1 (2017): 133-160.
Myers, Cayce. “Reconsidering the Corporate Narrative in U.S. PR History: A Critique of Alfred Chandler’s Influence on PR Historiography.” Public Relations Review 40:4 (November 2014): 676-683.
Myers, Cace. “Publicists in US Public Relations History: An Analysis of Representations of Publicists, 1815-1918.” American Journalism 34:1 (Winter 2017): 71-90.
Myers, Cayce. “Regulating Public Relations: How U.S. Legal Policies and Regulations Shaped Early Corporate Public Relations.” American Journalism 37:2 (Spring 2020): 139-164.
Myers, Cayce. Public Relations History: Theory, Practice and Profession. New York: Routledge, 2020.
Nye, David E. Image Worlds: Corporate Identities at General Electric, 1890-1930. Cambridge: MIT Press, 1985.
Olasky, Marvin. “Bringing Order Out of Chaos: Edward Bernays and the Salvation of Society Through Public Relations.” Journalism History 12:1 (Spring 1985): 17-21.
Olasky, Marvin. “Corporate Public Relations: A New Historical Perspective.“ Journalism Monographs, No. 102 (1987).
Pearson, R. “Perspectives on Public Relations History.” Public Relations Review 16:3 (Fall 1990): 27-38.
Pimlott, J. A. R. Public Relations and American Democracy. Princeton: Princeton University Press, 1951.
Pratt, Joseph A., et al. Voice in the Marketplace: A History of the National Petroleum Council. College Station: Texas A&M Press, 2001.
Raucher, Alan. Public Relations and Business, 1900-1929. Baltimore: Johns Hopkins University Press, 1968.
Reichenbach, Harry. Phantom Fame. New York: Simon & Schuster, 1931. (early press agent)
Ribuffo, Leop P. “Jesus Christ as Business Statesman: Bruce Barton and the Selling of Corporate Capitalism.” American Quarterly 33:2 (Summer 1981): 206-231.
Riley, John W., ed. The Corporation and its Publics: Essays on the Corporate Image. New York: John Wiley and Sons, 1963.
Ross, Irwin. The Image Merchants. Garden City, NY: Doubleday, 1959.
Russell, Karen Miller. “Understanding Ivy Lee’s Declaration of Principles: U.S. Newspaper and Magazine Coverage of Publicity and Press Agentry, 1865-1904.” Public Relations Review 35:2 (June 2009): 91-101.
Russell, Karen Miller, and Margot Opdycke Lamme. “Theorizing Public Relations History: The Roles of Strategic Intent and Human agency.” Public Relations Review 42:5 (December 2016): 741-747.
Russell, Karen, and Cayce Myers. “The Misunderstood Nineteenth Century U.S. Press Agent.” Public Relations Review45:2 (June 2019): 246-257.
Russell, Karen Miller. Promoting Monopoly: AT&T and the Politics of Public Relations, 1876-1941. New York: Peter Lang, 2020.
Scott, David Meerman, and Richard Jurek. Marketing the Moon: The Selling of the Apollo Lunar Program. Cambridge: MIT Press, 2014.
Sheehan, Steven T. “The Rise and Fall of the Consumer’s Democracy: Class, Consumption, Manhood, and Citizenship in American Public Relations and Popular Culture.” PhD dissertation, Indiana University, 2003.
Sicilia, David. “The Corporation under Siege: Social Movements, Regulation, Public Relations, and Tort Law since the Second World War.” In Constructing Corporate America: History, Politics, Culture, eds. Kenneth Lipartito and David Sicilia, 188–222. New York: Oxford University Press, 2004.
St. John, Burton. “A View That’s Fit to Print: The National Association of Manufacturers’ Free Enterprise Rhetoric as Integration Propaganda in the New York Times, 1937-1939.” Journalism Studies 11:3 (2010): 377-392.
St. John, Burton, Margot Opdycke Lamme, and Jacquie L’Etang, eds. Pathways to Public Relations: Histories of Practice and Profession. New York: Routledge, 2014.
Stole, Inger L. Advertising on Trial: Consumer Activism and Corporate PR in the 1930s. Urbana: University of Illinois Press, 2006.
Stole, Inger. “Persuasion, Patriotism, and PR: US Advertising in the Second World War.” Journal of Historical Research in Marketing 5:1 (2013): 27-46.
Straughan, Dulcie M. “Women’s Work: Public Relations Efforts of the US Children’s Bureau to Reduce Infant and Maternal Mortality, 1912-1921.” Public Relations Review 27 (2001)” 337-351.
Straughan, Dulcie M. “Lift Every Voice and Sing”: The Public Relations Efforts of the National Association for the Advancement of Colored People, 1960-65.” Public Relations Review 30 (2004): 49-60.
Straughan, Dulcie M. “Lifting as We Climb”: The Role of the National Association Notes in Furthering the Issues Agenda of the National Association of Colored Women, 1897-1920.” Media History Monographs 8:2 (2006).
Strauss, Jessalynn R. “From the Last Frontier to the New Cosmopolitan: A History of Casino Public Relations in Las Vegas.” Public Relations Review 39:2 (June 2013): 124-130.
Sullivan, Sara. “Corporate Discourses of Sponsored Films of Steel Production in the United States, 1936–1956.” Velvet Light Trap 72 (Fall 2013): 33–43.
Swenson, Rebecca. “Parasocial Engagement and Starting a Corporate Family in Ford Times, 1908-1917.” Journal of Magazine Media 17:2 (Winter 2017): 1-18.
Tedlow, Richard S. Keeping the Corporate Image: Public Relations and Business, 1900-1950. Greenwich, Conn.: JAI Press, 1979.
Titus, A. Costandina. “Selling the Bomb: Public Relations Efforts by the Atomic Energy Commission During the 1950s and Early 1960s.” Government Publications Review 16:1 (1989): 15-29.
Tye, Larry. The Father of Spin: Edward R. Bernays and the Birth of Public Relations. New York: Crown Publishing, 1998.
Vos, Tim P. “Explaining the Origins of Public Relations: Logics of Historical Explanation.” Journal of Public Relations Research 23:2 (April 2011): 119-140.
Walker, S. H., and Paul Aklar. Business Finds its Voice: Management’s Efforts to Sell the Business Idea to the Public. New York: Harper & Bros., 1938.
Watson, Tom, ed. Perspectives on Public Relations Historiography and Historical Theorization: Other Voices. New York: Palgrave Macmillan, 2015.
Whyte, Jr., William H. Is Anybody Listening? How and Why U.S. Business Fumbles When it Talks With Human Beings. New York: Simon and Schuster, 1952.
Willmetts, Simon. “The CIA and the Invention of Tradition.” Journal of Intelligence History 14:2 (June 2015): 112-128.
Wood, Leland K. “When the Locomotive Puffs: Corporate Public Relations of the First Transcontinental Railroad Builders 1863–1869.” PhD dissertation, Ohio University, 2009.
Ziaukas, Tim. “The Titanic and Public Relations: A Case Study.” Journal of Public Relations Research 11:2 (1999): 105-119.
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