Outdoor Advertising

Advertising Index Page

Agnew, Hugh.  Outdoor Advertising.  New York: McGraw Hill, 1938.

Baker, Laura E. “Public Sites versus Public Sights: The Progressive Response to Outdoor Advertising and the Commercialization of Public Space.”  American Quarterly 59 (December 2007): 1187–1213.

Basten, Fred E.  Great American Billboards:  100 Years of History by the Side of the Road.  Berkeley: Ten Speed Press, 2006.

Blake, Peter.  God’s Own Junkyard.  The Planned Deterioration of America’s Landscape.  New York: Holt, Rinehart and Winston, 1964.

Constantine, Mildred, and Egbert Jacobson. Sign Language.  New York: Reinhold Publishers, 1961.

Corzo-Duchardt, Beth.  “Paper Girls: Gender and Materiality in Turn of the Century Outdoor Advertising.”  Feminist Media Histories 1:3 (Summer 2015): 38-65.

Duce, Herbert Cecil.  Poster Advertising.  Chicago, 1912.

Goldman, Robert, and Stephen Papson.  Sign Wars: The Cluttered Landscape of Advertising.  New York: Guilford Press, 1996.

Gudis, Catherine.  “The Road to Consumption: Outdoor Advertising and the American Cultural Landscape.” Ph.D. dissertation, Yale, 1999.

Gudis, Catherine.  Buyways: Billboards, Automobiles, and the American Landscape.  New York: Routledge, 2004.

Henderson, Sally, and Robert Landau.  Billboard Art.  San Francisco: Chronicle Books, 1980.

Hendon, Donald W.  “The Origin and Early Development of Outdoor Advertising in the United States.”  Journal of Advertising History 9:1 (1986): 7-17.

Houck, John W., ed.  Outdoor Advertising: History and Regulation.  Notre Dame: Notre Dame University Press, 1969.

Jakle, John A., and Keith A. Sculle.  Signs in America’s Auto Age: Signatures of Landscape and Place.  Iowa City: University of Iowa Press, 2004.

Jakle, John A., and Keith A. Scule.  Remembering Roadside America.  Knoxville: University of Tennessee Press, 2011.

Littlefield, Randy.  Billboards of the Past.  Atglen, PA: Schiffer Publishing, 2006.

Outdoor Advertising Association.  The Outdoor Advertising Association, 1891-1941.  New York, 1941.

Margolin, Victor, Ira Brichta, and Vivian Brichta.  The Promise and the Product: 200 Years of American Advertising Posters.  New York: Macmillan, 1979.

Rowsome, Frank.  The Verse by the Side of the Road: The Story of Burma Shave Signs and Jingles.  Brattleboro, VT: Stephen Greene Press, 1970.

Schultze, Quintin J.  “Legislating Morality: The Progressive Response to American Outdoor Advertising 1900-1917.” Journal of Popular Culture 17:4 (1984): 37-44.

Star, Tama, and Edward Hayman.  Signs and Wonders: The Spectacular Marketing of America.  New York: Doubleday, 1998.

Wilson, William H.  “The Billboard: Bane of the City Beautiful.”  Journal of Urban History (August 1987).

Advertising Index Page