Development of National Markets

Advertising Index Page

Calder, Lendol.  Financing the American Dream: A Cultural History of Consumer Credit. Princeton: Princeton University Press, 1999.

Chandler, Jr., Alfred D. The Visible Hand: The Managerial Revolution in American Business.  Cambridge: Harvard University Press, 1977.

Hounshell, David A.  From the American System to Mass Production, 1800-1932: The Development of Manufacturing Technology in the United States.  Baltimore: Johns Hopkins University Press, 1984.

Moeckel, Bill Reid.  The Development of the Wholesaler in the United States, 1860-1900.  New York: Garland Press, 1986.

Norris, James D. Advertising and the Transformation of American Society, 1865-1920. Westport, Conn.: Greenwood Press, 1990.

Pope, Daniel.  The Making of Modern Advertising. New York: Basic Books, 1983.

Porter, Glenn, and Harold C. Livesay.  Merchants and Manufacturers: Studies in the Changing Structure of Nineteenth Century Marketing.  Baltimore: Johns Hopkins University Press, 1971.

Sellers, Charles Coleman.  The Market Revolution: Jacksonian America, 1815-1846.  New York: Oxford University Press, 1991.

Strasser, Susan.  Satisfaction Guaranteed: The Making of the American Mass Market. New York: Pantheon, 1989.

Tedlow, Richard S.  New and Improved: The Story of Mass Marketing in America. New York: Basic Books, 1990.

Wells, Coleman Harwell.  “Remapping America: Market Research and American Society, 1900-1940.”  PhD dissertation, University of Virginia, 1999.

Advertising Index Page