Broadcast Advertising
Alexander, Alison, Louise M. Benjamin, Keisha Hoerrner, and Darrell Roe. “We’ll Be Back in a Moment: A Content Analysis of Advertisements in Children’s Television in the 1950s.” Journal of Advertising 27:3 (Fall 1998): 1-9.
Arceneaux, Noah. “The Wireless Window: Department Stores and Radio Retailing in the 1920s.” Journalism and Mass Communication Quarterly 83:3 (Autumn 2006): 581-595.
Arceneaux, Ronald J. (Noah) “Department Stores and the Origins of American Broadcasting, 1910–1931.” PhD dissertation, University of Georgia, 2007.
Arlen, Michael J. Thirty Seconds. New York: FSG, 1980.
Arnold, Frank. Broadcast Advertising: The Fourth Dimension. New York: John Wiley and Sons, 1931.
N.W. Ayer & Son. What About Radio? New York: privately published, 1931.
Barnouw, Erik. The Sponsor: Notes on a Modern Potentate. New York: Oxford University Press, 1978.
Benoit, William L. Seeing Spots: A Functional Analysis of Presidential Election Advertisements, 1952-1996. Westport, Conn.: Praeger, 1999.
Berkman, Dave. “The Development of American Television as an Advertising-Supported Medium: As Seen by the Contemporary American Press.” Journal of Advertising History 10:2 (1987): 14-29.
Birkby, Evelyn. Neighboring on the Air: Cooking with the KMA Radio Homemakers. Iowa City: University of Iowa Press, 1991.
Blake, David Have. Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics. New York: Oxford University Press, 2016.
Bruce, Amanda Lynn. “Creating Consumers and Protecting Children: Radio, Early Television, and the American Child, 1930–1960. PhD dissertation, State University of New York, Stony Brook, 2008.
Byung Joon Lee. “Attacking the Airwaves: How Television Changed the American Presidential Campaign.” New England Journal of History 73:1 (Fall 2016): 1-27.
Cantrill, Hadley, and Gordon W. Allport. The Psychology of Radio. New York: Harper, 1935.
Carroll, Carroll. None of Your Business- or My Life With J. Walter Thompson. New York: Cowles, 1970.
Columbia Broadcast System. Broadcast Advertising- The Sales Voice of America. New York: CBS, 1929.
Couture, Sadie. “Forging a Format: Advertising, Attention, and Intimacy on the Mary Margaret McBride Program, 1941-54.” Radio Journal 21:2 (2023): 155-170.
Craig, Steve. “The More They Listen, the More They Buy”: Radio and the Modernizing of Rural America, 1930-1939.” Agricultural History 80 (Winter 2006): 1-16.
Diamant, Lincoln. Television’s Classic Commercials: The Golden Years, 1948-1958. New York: Hastings House, 1971.
Downing, Spencer. “What TV Taught: Children’s Television and Consumer Culture from Howdy Doody to Sesame Street.” PhD dissertation, University of North Carolina, 2004.
Dunlap, Orrin E. Advertising by Radio. New York: The Ronald Press, 1929.
Dunlap, Orrin E. Radio in Advertising. New York: Harper and Brother, 1931.
Dygert, Warren. Radio as an Advertising Medium. New York: McGraw-Hill, 1939.
Elder, Robert. Does Radio Sell Goods? New York: CBS, 1931.
Grudin, Anthony E. “Television Dreams: Andy Warhol and the History of Postwar Advertising.” PhD dissertation, University of California- Berkeley, 2008.
Hall, James. Mighty Minutes: An Illustrated History of Television’s Best Commercials. New York: Harmony Books, 1984.
Havig, Alan. “Frederic Wakeman’s The Hucksters and the Postwar Debate over Commercial Radio.” Journal of Broadcasting 28:2 (Spring 1984): 187-199.
Hay, James. “Rereading Early Television Advertising: When Wasn’t the Ad the Story?” Journal of Film and Video 41:1 (Spring 1989): 4-20.
Hettinger, Herman S. A Decade of Radio Advertising. Chicago: University of Chicago Press, 1933.
Hettinger, Herman S. The Use of Radio Broadcasting as an Advertising Medium in the United States. Chicago: University of Chicago Press, 1933.
Hettinger, Herman S., and Walter J. Neff. Practical Radio Advertising. New York: Prentice-Hall, 1938.
Lavin, Marilyn. “Creating Consumers in the 1930s: Irna Phillips and the Radio Soap Opera.” Journal of Consumer Research 22:1 (June 1995): 75-89.
McChesney, Robert W. Telecommunications, Mass Media, and Democracy: The Battle for Control of US Broadcasting, 1928-1935. New York: Oxford University Press, 1993.
McMahon, Harry Wayne. The Television Commercial. New York: Hastings House, 1957.
Mashon, Kenneth M. “NBC, J. Walter Thompson, and the Evolution of Prime Time Television Programming and Sponsorship, 1946-1958.” PhD dissertation, University of Maryland, 1995.
Medeiros, Ben. “Restoring Whiteness, Sanitizing Blackness, and Authenticating Modern Artifice: Pepsodent Toothpaste and the Visual Branding of Amos ‘n’ Andy.” Historical Journal of Film, Radio, and Television 38:2 (2018): 343-357.
Meyers, Cynthia B. “Frank and Anne Hummert’s Soap Opera Empire: ‘Reason-Why’ Advertising Strategies in Early Radio Programming.” Quarterly Review of Film and Video 16:2 (1997): 113-132.
Meyers, Cynthia Barbara. “Admen and the Shaping of American Commercial Broadcasting, 1926–1950.” PhD dissertation, University of Texas, Austin, 2005.
Meyers, Cynthia B. “The Problems with Sponsorship in U.S. Broadcasting, 1930s–1950s: Perspectives from the Advertising Industry.” Historical Journal of Film, Radio, and Television 31 (September 2011): 355–372.
Meyers, Cynthia B. A Word From Our Sponsors: Admen, Advertising, and the Golden Age of Radio. New York: Fordham University Press, 2013.
Meyers, Cyntia B. “Advertisers and American Broadcasting: From Institutional Sponsorship to Creative Revolution.” Business History Review 95:3 (Autumn 2021): 447-481.
Midgley, Ned. Advertising and the Business Side of Radio. Englewood Cliffs, NJ: Prentice-Hall, 1948.
Newman, Kathleen M. “Critical Mass: Advertising, Audiences, and Consumer Activism in the Age of Radio.” PhD dissertation, Yale University, 1997.
Newman, Kathleen M. Radioactive: Advertising and Consumer Activism, 1935-1947. Berkeley: University of California Press, 2004.
Oakner, Larry. And Now a Few Laughs From Our Sponsor: The Best of 50 Years of Radio Commercials. New York: Wiley, 2002.
O’Neil, Neville, ed. The Advertising Agency Looks at Radio. New York: D. Appleton & Co., 1932.
Pennock, Pamela. “Televising Sin: Efforts to Restrict the Televised Advertisement of Cigarettes and Alcohol in the United States, 1950s to 1980s.” Historical Journal of Film, Radio, and Television 25:4 (2005): 619-636.
Porst, Jennifer. “Roy Rogers and Gene Autry Do Not Endorse This Project: Actors, Advertising, and Feature Films on Early Television.” Television & New Media 22:4 (May 2021): 420-439.
Price, Jonathon. Commercials: The Best Thing on TV. New York: Viking Press, 1978.
Rutherford, Paul. The New Icons? The Art of Television Advertising. Toronto: University of Toronto Press, 1994.
Samuel, Lawrence R. Brought To You By: Postwar Television Advertising and the American Dream. Austin: University of Texas Press, 2001.
Savan, Leslie. The Sponsored Life: Ads, TV, and American Culture. Philadelphia: Temple University Press, 1994.
Schwoch, James, “Selling the Sight/Sight of Sound: Broadcast Advertising and the Transition from Radio to Television.” Cinema Journal 30:1 (Fall 1990): 55-66.
Seiter, Ellen. “To Teach and to Sell: Irna Phillips and Her Sponsors, 1930-1954.” Journal of Film and Video 41:1 (Spring 1989): 21-35.
Smith, F. L. “Quelling Radio’s Quacks: The FCC’s First Public-Interest Programming Campaign (Medical Radio Advertising, United States).” Journalism Quarterly 71:3 (1994): 594-608.
Smulyan, Susan. “Radio Advertising to Women in Twenties America: A Latchkey to Every Home.” Historical Journal of Film, Radio and Television 13:3 (1993): 299-314.
Smulyan, Susan. Selling Radio: The Commercialization of American Broadcasting, 1920-1934. Washington DC: Smithsonian Institution Press, 1994.
Socolow, Michael J. “Questioning Advertising’s Influence over American Radio: The Blue Book Controversy of 1945-1947.” Journal of Radio Studies 9 (December 2002): 282-302.
Socolow, Michael J. “Psyche and Society: Radio Advertising and Social Psychology in America, 1923-1936.” Historical Journal of Film, Radio, and Television 24 (October 2004): 517-534.
Spalding, John W. “1928: Radio Becomes a Mass Advertising Medium.” Journal of Broadcasting 8 (Winter 1964): 31-44.
Stevens, Paul. I Can Sell You Anything. New York: Peter Wyden, 1972.
Swoch, James. “Selling the Sight/Site of Sound: Broadcast Advertising and the Transition to Television.” Cinema Journal 30:1 (Fall 1990): 55-66.
Tabbanor, Michelle A. “Hold Your Liquor: NBC and Alcohol Advertising After Prohibition.” Journal of Radio & Audio Media 26:2 (2019): 270-283.
Thomas, Clarence W. “It Chops, It Slices, It Dices: Television Marketing and the Rise and Fall of the Popeil Family Businesses.” Journal of Popular Film & Television 17:2 (Summer 1989): 67-73.
Vogt, Randall Lee. “The Rise of an American TV Model: Network Scheduling, Production, and Sponsorship of Programs from 1948 to 1959.” PhD dissertation, University of Wisconsin, 1993.
Walle, A.H. “Commercial Television, Globalization, and the Public Interest: The History of Voice of Firestone.” Journal of Advertising History 10:2 (1987): 47-60.
West, Darrell M. Air Wars: Television Advertising in Election Campaigns, 1952-2004. Washington: Congressional Quarterly Press, 2005.
White, Mimi. Tele-Advising: Therapeutic Discourse in American Television. Chapel Hill: University of North Carolina Press, 1992.
Winick, Charles. Taste and the Censor in Television. New York: Fund for the Republic, 1959.
Winick, Charles, Lorne Williamson, Stuart Chuzmir, and Mariann Winick. Children’s Television Commercials: A Content Analysis. New York: Praeger, 1973.
Wolfe, Charles H., ed. Modern Radio Advertising. Chicago: Funk and Wagnalls, 1948.
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