Biographies and Memoirs

Advertising Index Page

Barron, Roy.  The 40s: We Were Dreamers of Dreams.  Boston: Branden Publishing, 1987.

Biow, Milton H.  Butting In: An Adman Speaks Out.  Garden City, NY: Doubleday, 1964.

Brower, Charles.  Me and Other Advertising Geniuses.  Garden City, NY: Doubleday, 1974.

Calkins, Earnest Elmo.  And Hearing Not: Annals of an Adman.  New York: Scribners, 1946.

Chambers, Jason P.  Advertising Revolutionary: The Life and Work of Tom Burrell.  Urbana: University of Illinois Press, 2024.

Cone, Fairfax M.  With All Its Faults: A Candid Account of Forty Years in Advertising.  Boston: Little, Brown, 1969.

Daniels, Draper.  Giants, Pygmies, and Other Advertising People.  Chicago: Crain Publications, 1974.

Della Femina, Jerry. From Those Wonderful Folks Who Gave you Pearl Harbor: Front-Line Dispatches from the Advertising War. New York: Simon & Schuster, 1970.

Durstein, Roy.  This Advertising Business.  New York: Scribner’s, 1928.

Ellis, Jim.  Billboards to Buicks: Advertising as I Lived It.  New York: Abelard-Schuman, 1968.

Fitz-Gibbons, Bernice.  Macy’s, Gimbel’s, and Me.  New York: Simon & Schuster, 1951.

Foxworth, Jo.  Boss Lady: An Executive Woman Talks About Making It.  New York: Crowell, 1978.

Galanoy, Terry.  Down the Tube.  Chicago: Regnery Co., 1970.  (TV commercial producer)

Gunther, John.  Taken at the Flood: The Story of Albert D. Lasker.  New York: Harper and Row, 1960. 

Harris, Neil.  Humbug: The Art of P.T. Barnum.  Chicago: University of Chicago Press, 1973.

Herzbrun, David.  Playing in Traffic on Madison Avenue: Tales of Advertising’s Golden Years.  New York: Irwin, 1990.  

Holland, Donald R. “Volney B. Palmer: The Nation’s First Advertising Agency Man.” Journalism Monographs 44 (May 1976).

Hopkins, Claude C.  My Life in Advertising.  New York: Harper & Brothers, 1927.

Hyman, Sidney.  The Lives of William Benton.  Chicago: University of Chicago Press, 1969.

Johnston, Russ.  Marion Harper: An Unauthorized Biography.  Chicago: Crain, 1982.

Jones, Howard A.  50 Years Behind the Scenes in Advertising.  Philadelphia: Dorrance, 1975.

Knapp, Jeanne M.  Don Belding: A Career in Advertising and Public Service.  Lubbock: Department of Mass Communications, Texas Tech University, 1983.

Knoble, Cliff.  Call to Market.  New York: Frederick Fell, Inc., 1963.

Lambert, Gerald B.  All Out of Step: A Personal Chronicle.  New York: Doubleday, 1956.

Landry, Michael. “From Satire to Selling: Stan Freberg’s Venture into Advertising.”  Essays in Economic and Business History 23 (2005): 82­90.

Lasker, Albert.  The Lasker Story…As He Told It.  Chicago: Crain Publications, 1963.

Lois, George.  George, Be Careful: A Greek Florist’s Kid in the Roughhouse World of Advertising.  New York: Saturday Review Press, 1972.

Maas, Jane.  Adventures of An Advertising Woman.  New York: St. Martin’s Press, 1986.

Manchee, Fred.  The Huckster’s Revenge: The Truth About Life on Madison Avenue.  New York: Thomas Nelson and Sons, 1959.

Moore, Sidney.  So This is the Ad Biz!  New York: Pageant, 1966. 

Ogilvy, David.  Confessions of an Advertising Man.  New York: Atheneum, 1964.

Ogilvy, David.  Blood, Brains, and Beer: The Autobiography of David Ogilvy.  New York: John Wiley and Sons, 1997.

Pancoast, Chalmers L.  Trailblazers in Advertising: Stories of Romance and Adventure in the Old Time Advertising Game.  New York: Grafton Books, 1926.

Pate, Russ.  Adman: Morris Hite’s Methods For Winning the Game.  Dallas: E-Heart Publishers, 1988.

Polykoff, Shirley.  Does She or Doesn’t She?: And How She Did It.  Garden City, NY: Doubleday, 1975.

Roman, Kenneth.  The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising.  New York: Palgrave Macmillan, 2009.

Rowell, George P.  The Men Who Advertise.  New York: Nelson Chesman, 1870.

Rowell, George.  Forty Years as an Advertising Agent, 1865-1905.  New York: Franklin, 1926.

Sackheim, Maxwell.  My First Sixty-five Years in Advertising.  New York: Prentice Hall, 1970.

Schwimmer, Walter.  What Have You Done for Me Lately?  New York: Citadel Press, 1957.

Wells Lawrence, Mary.  A Big Life in Advertising.  New York: Knoph, 2002.

White, Gordon E.  John Caples, Adman.  Chicago: Crain, 1977.

Woodward, Helen.  Through Many Windows.  New York: Harper Brothers, 1926.

Young, James Webb.  The Diary of an Ad Man: The War Years.  Chicago: Advertising Publications, 1944.

Young, James Webb.  How to Become an Advertising Man.  Chicago: Advertising Publications, 1963.

Young, John Orr.  Adventures in Advertising.  New York: Harper, 1949.

Advertising Index Page