Art, Layout, and Design

Advertising Index Page

Abrams, Ann U.  “From Simplicity to Sensation: Art in American Advertising, 1904-1929.” Journal of Popular Culture 10 (Winter 1976): 620-628.

Atherton, John.  “The Artist and Advertising.” Magazine of Art 37 (March 1944): 100-103.

Beckman, Thomas.  “Japanese Influences on American Advertising Card Imagery and Design, 1875-1890.”  Journal of American Culture 19:1 (Spring 1996): 7-20.

Benjamin, Walter.  “The Work of Art in the Age of Mechanical Reproduction.” In Illuminations.  New York: Schocken, 1968.

Berman,  Ronald. “Origins of the Art of Advertising.”  Journal of Aesthetic Education 17 (Fall 1983): 61-69.

Bogardus, Ralph F.  “Tea Wars: Advertising Photography and Ideology in the Ladies’ Home Journal.” Prospects 16 (1991): 299-322.

Bogart, Michele H.  Artists, Advertising, and the Borders of Art.  Chicago: University of Chicago Press, 1995.

Brown, Elspeth H.  “Rationalizing Consumption: LeJaren A. Hiller and the Origins of American Advertising Photography, 1913-1924.”  Enterprise and Society 1:4 (2000): 715-738.

Brown, Elspeth H.  The Corporate Eye: Photography and the Rationalization of American Commercial Culture, 1884–1929.  Baltimore: Johns Hopkins University Press, 2005. 

Buechner, Thomas S.  Norman Rockwell: Artist and Illustrator.  New York: Abrams, 1970.

Consuegra, David.  American Type: Design & Designers.  New York: Allworth Press, 2004.

Cutler, Laurence S., and Judy Goffman Cutler.  J.C. Leyendecker: American Imagist.  New York: Harry N. Abrams, 2008.   

Doss, Erika.  “Catering to Consumerism: Associated American Artists and the Marketing of Modern Art, 1934-1945.”  Winterthur Portfolio 25 (1990): 143-167.

Feasley, Florence G., and Elnora W. Stuart.  “Magazine Advertising Layout and Design, 1932-1982.”  Journal of Advertising 16:2 (1987): 20-25.

Freedberg, David  The Power of Images: Studies in the History and Theory of Response.  Chicago: University of Chicago Press, 1989.

Forty, Adrian.  Objects of Desire.  New York: Pantheon, 1985.

Gibbons, Joan.  Art and Advertising.  New York: I.B. Tauris, 2005.

Gluck, Felix.  World Graphic Design: Fifty Years of Advertising Art.  New York: Watson Guptil, 1968.

Greenhill, Jennifer A.  “Flip, Linger, Glide: Coles Phillips and the Movements of Magazine Pictures.” Art History 40:3 (June 2017): 582-611.   

Guadagnolo, Dan.  “A Superb Example of the Common Man: J.C. Leyendecker and the Staging of Male Consumer Desire in American Commercial Illustration, 1907-1931.”  American Studies 58:4 (2019): 5-32.

Harris, Neil.  “Designs on Demand: Art and the Modern Corporation” in Martina R. Norelli, ed., Art, Design, and the Modern Corporation.  Washington, DC: National Museum of American Art, 1985.

Hornung, Clarence P., and Fridolf Johnson.  200 Years of American Graphic Arts.  New York: Braziller, 1976.

Iarocci, Louisa, ed. Visual Merchandising: The Image of Selling. Farnham: Ashgate, 2013.

Iskin, Ruth E.  The Poster: Art, Advertising, Design, and Collecting, 1860s-1900s.  Hanover: Dartmouth College Press, 2014.

Johnston, Patricia A.  Real Fantasies: Edward Steichen’s Advertising Photography.  Berkeley: University of California Press, 1997.

Lears, Jackson.  “Uneasy Courtship: Modern Art and Modern Advertising.”  American Quarterly 39:1 (Spring 1987): 133-154.

Le Beau, Bryan F. “Art in the Parlor: Consumer Culture and Currier and Ives.” Journal of American Culture 30:1 (2007): 18-37.

Leja, Michael.  “The Illustrated Magazines and Print Connoisseurship in the Late Nineteenth Century.”  Block Points (1993): 54-73. 

McComb, Don E.  “Mediating Modernism: The Expert Discourse on Art and Advertising in the 1920’s.”  PhD dissertation, University of Iowa, 1994. 242 pp.

McComb, Don.  “The Avant-Garde and the Market: Debating Modernism: Art and American Advertising in the 1920s,” in American Visual Cultures, ed. David Holloway and John Beck, New York: Continuum, 2005.

Mamiya, Christin J.  Pop Art and Consumer Culture.  Austin: University of Texas Press, 1992.

Margolin, Victor, et al.  The Promise and the Product: 200 Years of the American Advertising Poster.  New York: Macmillan, 1979.

Meikle, Jeffrey L.  Twentieth Century Limited: Industrial Design in America, 1925-1939.  Philadelphia: Temple University Press, 1979.

Menten, Theodore.  Advertising Art in the Art Deco Style.  New York: Dover, 1975.

Meyer, J.A., and R. Even.  “Marketing and the Fine Arts: Inventory of a Controversial Relationship.”  Journal of Cultural Economics 22:4 (1998): 271-283.

Nye, David E.  “Early American Commercial Photography: Origins, Techniques and Esthetics.” Journal of American Culture 6:3 (Fall 1983): 2-12.

Parson, Frank Alvah.  “Art in Advertising.”  Art and Progress 2:10 (August 1911): 291-294.

Remington, Roger and Barbara Hodik. Nine Pioneers in American Graphic Design. Cambridge, MA: MIT Press, 1989.

Schmitz, Dawn M. “The Humble Handmaid of Commerce: Chromolithographic Advertising and the Development of Consumer Culture, 1876­1900.”  PhD dissertation, University of Pittsburgh, 2004. 

Sheehan, Tanya.  “The Critical Eye: Reading Commercial Photography.”  American Quarterly 58:4 (December 2006): 1199-1206.

Sobieszek, Robert A.  The Art of Persuasion: A History of Advertising Photography.  New York: Abrams, 1988.

Smith, Terry.  Making the Modern: Art, Industry, and Design in America.  Chicago: University of Chicago Press, 1994.

Sobieszek, Robert A.  The Art of Persuasion: A History of Advertising Photography.  New York: Abrams, 1988.

Wassmuth, Birgit Luise Johanna.  “Art Movements and American Print Advertising: A Study of Magazine Advertising Graphics, 1915-1935.”  PhD dissertation, University of Minnesota, 1983. 288 pp.

Young, Frank H.  Modern Advertising Art.  New York: Covici, Friede, Inc., 1930.

Yount, Sylvia.  “Give the People What the Want: The American Aesthetic Movement, Art Worlds, and Consumer Culture, 1876-1890.”  PhD dissertation, University of Pennsylvania, 1995.

Advertising Index Page