Agency Histories
Advertising Age. The Centennial of J. Walter Thompson Company: Commemorating 100 Years of American Advertising. 7 December 1964. Special Issue.
Alter, Stewart. Truth Well Told: McCann-Erickson and the Pioneering of Global Advertising. New York: McCann-Erickson, 1995.
N.W. Ayer & Son. The Ayer Idea in Advertising. Philadelphia, privately published, 1912.
N.W. Ayer. 125 Years of Building Brands. Philadelphia, 1990.
Burt, F. Allen. American Advertising Agencies: An Inquiry into Their Origin, Growth, Functions, and Future. New York: Harper & Brothers, 1940.
Davis, Rhiannon. “Negotiating Local and Global Knowledge and History: J. Walter Thompson around the Globe, 1928–1960.” Journal of Australian Studies 36 (no. 1, 2012): 81–97.
Gennaro, Stephen. “J. Walter Thompson and the Creation of the Modern Advertising Agency.” Advertising and Society Review 10:3 (2009).
Goldman, Kevin. Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire. New York: Simon and Schuster, 1997.
Groesbeck, Kenneth. The Advertising Agency Business. Chicago: Advertising Publications, Inc., 1964.
Hower, Ralph M. The History of an Advertising Agency: N.W. Ayer & Son at Work, 1869-1939. Cambridge: Harvard University Press, 1939.
Hultquist, Clark Eric. “Americans in Paris: The J. Walter Thompson Company in France, 1927-1968.” Enterprise and Society 4 (September 2003): 471-501.
Keeler, Floyd Y., and Albert E. Haase. The Advertising Agency. New York: Garland, 1985.
Kleinman, Philip. Saatchi & Saatchi: The Inside Story. Lincolnwood, IL: NTC Business, 1989.
Kreshel, Peggy Jean. “Toward a Cultural History of Advertising Research: A Case Study of J. Walter Thomposon, 1908-1925.” PhD dissertation, University of Illinois, 1989.
Kreshel, Peggy J. “The Culture of J. Walter Thompson, 1915-1925.” Public Relations Review 16:3 (Fall 1990): 80-89.
Merron, J. “Putting Foreign Consumers on the Map: J. Walter Thompson’s Struggle with General Motors’ International Advertising Account in the 1920s.” Business History Review 73:3 (1999): 465-503.
Miracle, Gordon E. “A Historical Analysis to Explain the Evolution of Advertising Agency Services.” Journal of Advertising 6 (1977): 24-28.
Silva, Jonathan. “The Marketing Complex: The J. Walter Thompson Company, 1916-1929.” Essays in Economic and Business History 14 (1996): 207-218.
Silva, Jonathan. “J. Walter Thompson Company and Its Clients: Marketing a Relationship.” Business and Economic History 25:1 (Fall 1996): 124-129.
Stabner, Karen. Inventing Desire: Inside Chiat/Day, the Hottest Shop, the Coolest Players, the Big Business of Advertising. New York: Simon and Schuster, 1999.
Tedesco, Kevin. Ayer: 125 Years of Building Brands. New York: Ayer Worldwide, 1994.
Vos, Tim P. “Explaining the Origins of the Advertising Agency.” American Journalism 30:4 (Fall 2013): 450-472.
Webber, Gordon. Our Kind of People: The Story of the First 50 Years at Benton and Bowles. New York: Benton and Bowles, 1979.
West, D. “From T-Square to T-Plan: The London Office of the J. Walter Thompson Advertising Agency, 1919-1970.” Business History (Great Britain) 29:2 (1987): 199-217.
Woodard, James P. “Marketing Modernity: The J. Walter Thompson Company and North American Advertising in Brazil, 1929-1939.” Hispanic American Historical Review 82:2 (May 2002): 257-290.
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