Agency Histories

Advertising Index Page

Advertising Age.  The Centennial of J. Walter Thompson Company: Commemorating 100 Years of American Advertising.  7 December 1964.  Special Issue.

Alter, Stewart.  Truth Well Told: McCann-Erickson and the Pioneering of Global Advertising.  New York: McCann-Erickson, 1995.

N.W. Ayer & Son.  The Ayer Idea in Advertising.  Philadelphia, privately published, 1912.

N.W. Ayer.  125 Years of Building Brands.  Philadelphia, 1990.

Burt, F. Allen.  American Advertising Agencies: An Inquiry into Their Origin, Growth, Functions, and Future.  New York: Harper & Brothers, 1940.  

Davis, Rhiannon. “Negotiating Local and Global Knowledge and History: J. Walter Thompson around the Globe, 1928–1960.” Journal of Australian Studies 36 (no. 1, 2012): 81–97.

Gennaro, Stephen.  “J. Walter Thompson and the Creation of the Modern Advertising Agency.”  Advertising and Society Review 10:3 (2009).

Goldman, Kevin.  Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire.  New York: Simon and Schuster, 1997.

Groesbeck, Kenneth.  The Advertising Agency Business.  Chicago: Advertising Publications, Inc., 1964.

Hower, Ralph M.  The History of an Advertising Agency: N.W. Ayer & Son at Work, 1869-1939.  Cambridge: Harvard University Press, 1939.

Hultquist, Clark Eric.  “Americans in Paris:  The J. Walter Thompson Company in France, 1927-1968.”  Enterprise and Society 4 (September 2003): 471-501.

Keeler, Floyd Y., and Albert E. Haase.  The Advertising Agency.  New York: Garland, 1985.

Kleinman, Philip. Saatchi & Saatchi: The Inside Story.  Lincolnwood, IL: NTC Business, 1989.

Kreshel, Peggy Jean.  “Toward a Cultural History of Advertising Research: A Case Study of J. Walter Thomposon, 1908-1925.”  PhD dissertation, University of Illinois, 1989.

Kreshel, Peggy J.  “The Culture of J. Walter Thompson, 1915-1925.”  Public Relations Review 16:3 (Fall 1990): 80-89.

Merron, J.  “Putting Foreign Consumers on the Map: J. Walter Thompson’s Struggle with General Motors’ International Advertising Account in the 1920s.” Business History Review 73:3 (1999): 465-503. 

Miracle, Gordon E.  “A Historical Analysis to Explain the Evolution of Advertising Agency Services.”  Journal of Advertising 6 (1977): 24-28.

Silva, Jonathan.  “The Marketing Complex: The J. Walter Thompson Company, 1916-1929.”  Essays in Economic and Business History 14 (1996): 207-218.

Silva, Jonathan. “J. Walter Thompson Company and Its Clients: Marketing a Relationship.” Business and Economic History 25:1 (Fall 1996): 124-129.

Stabner, Karen.  Inventing Desire: Inside Chiat/Day, the Hottest Shop, the Coolest Players, the Big Business of Advertising.  New York: Simon and Schuster, 1999.

Tedesco, Kevin.  Ayer: 125 Years of Building Brands.  New York: Ayer Worldwide, 1994.

Vos, Tim P.  “Explaining the Origins of the Advertising Agency.” American Journalism 30:4 (Fall 2013): 450-472.

Webber, Gordon.  Our Kind of People: The Story of the First 50 Years at Benton and Bowles.  New York: Benton and Bowles, 1979.

West, D.  “From T-Square to T-Plan: The London Office of the J. Walter Thompson Advertising Agency, 1919-1970.” Business History (Great Britain) 29:2 (1987): 199-217.

Woodard, James P. “Marketing Modernity: The J. Walter Thompson Company and North American Advertising in Brazil, 1929-1939.” Hispanic American Historical Review 82:2 (May 2002): 257-290.

Advertising Index Page