{"id":328,"date":"2021-09-18T20:15:33","date_gmt":"2021-09-18T20:15:33","guid":{"rendered":"https:\/\/mupages.marshall.edu\/sites\/masscommhistorybibliography\/?page_id=328"},"modified":"2025-08-04T20:31:15","modified_gmt":"2025-08-04T20:31:15","slug":"professionalization-reform-and-regulation-in-the-industry","status":"publish","type":"page","link":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/professionalization-reform-and-regulation-in-the-industry\/","title":{"rendered":"Professionalization, Reform, and Regulation in the Industry"},"content":{"rendered":"\n

Advertising Index Page<\/a><\/p>\n\n\n\n

Balleisen, Edward J.  \u201cPrivate Cops on the Fraud Beat: The Limits of American Business Self-Regulation, 1895\u20131932.\u201d Business History Review<\/em> 83 (Spring 2009): 113\u2013160.<\/p>\n\n\n\n

Balleisen, Edward J. \u201cAmerican Better Business Bureaus, the Truth-in-Advertising Movement, and the Complexities of Legitimizing Business Self-Regulation Over the Long Term.\u201d Politics and Governance<\/em> 5:1 (2017).<\/p>\n\n\n\n

Barton, Ralph S.  “What the Modern Advertiser Owes the Public.” In Ethical Problems of Modern Advertising<\/em>.  New York: The Ronald Press, 1931.<\/p>\n\n\n\n

Baur, Edward J.  “Voluntary Control in the Advertising Industry.” Ph.D. dissertation, University of Chicago, 1942.<\/p>\n\n\n\n

Beard, Fred, and Chad Nye.  \u201cA History of the Media Industry\u2019s Self-Regulation of Comparative Advertising.\u201d Journalism History<\/em> 37:2 (Summer 2011): 113-121.<\/p>\n\n\n\n

Boedecker, Karl A., Fred W. Morgan, and Linda Berns Wright.  “The Evolution of First Amendment Protection for Commercial Speech.”  Journal of Marketing<\/em> 38 (January 1995): 38-47.<\/p>\n\n\n\n

Boyle, Eric W.  Quack Medicine: A History of Combating Health Fraud in Twentieth-Century America<\/em>.  Westport: Santa Barbara, CA, 2013.<\/p>\n\n\n\n

Canby, William C., and Ernest Gellhorn. \u201cPhysician Advertising: The First Amendment and the Sherman Act.\u201d Duke Law Journal<\/em> 1978, no. 2 (1978): 543\u2013585.<\/p>\n\n\n\n

Carpenter, Daniel, and Gisela Sin. \u201cPolicy Tragedy and the Emergence of Regulation: The Food, Drug, and Cosmetic Act of 1938.\u201d Studies in American Political Development <\/em>21, no.2 (Fall 2007): 149-180.<\/p>\n\n\n\n

Cavers, David F. \u201cThe Food, Drug and Cosmetic Act of 1938: Its Legislative History and Substantive Provisions.\u201d Law and Contemporary Problems <\/em>6, no.1 (Winter 1939): 2-42.<\/p>\n\n\n\n

Clark, Blake.  The Advertising Smoke Screen<\/em>.  New York: Harper & Brothers, 1944.<\/p>\n\n\n\n

Cooper, Dale, \u201cWhy Campbell Crossed the Street: Consumers\u2019 Research Attempts to Instigate a Purge of the FDA,\u201d Pharmacy in History,<\/em> 49 (no. 2, 2007), 43\u201360.<\/p>\n\n\n\n

Donohue, Julie. \u201cA History of Drug Advertising: The Evolving Roles of Consumers and Consumer Protection.\u201d The Milbank Quarterly<\/em> 84, no. 4 (2006): 659\u2013699.<\/p>\n\n\n\n

Geller, Max.  Advertising at the Crossroads: Federal Regulation vs. Voluntary Controls<\/em>.  New York: Ronald Press, 1952.<\/p>\n\n\n\n

Handler, Milton.  “False and Misleading Advertising.”  Yale Law Journal<\/em> 39 (1929-30): 22-51.<\/p>\n\n\n\n

Handler, Milton.  “The Jurisdiction of the Federal Trade Commission over False Advertising.” Columbia Law Review<\/em> 31:4 (April 1931): 527-560.<\/p>\n\n\n\n

Handler, Milton. \u201cThe Control of False Advertising under the Wheeler-Lea Act,\u201d Law and Contemporary Problems <\/em>6, no.1 (Winter 1939): 91-110. <\/p>\n\n\n\n

Hansen, Zeynep K., and Marc T. Law.  \u201cThe Political Economy of Truth-in-Advertising Regulation during the Progressive Era.\u201d  Journal of Law & Economics<\/em> 51 (May 2008): 251-270.<\/p>\n\n\n\n

Harris, James R.  “A Model Statute to Regulate Unfair Advertising and Sales Practices in Alabama.”  Ph.D. dissertation, University of Florida, 1973.<\/p>\n\n\n\n

Hess, Herbert W.  \u201cThe History and Present Status of the \u2018Truth-in-Advertising\u2019 Movement as Carried on by the Vigilance Committee of the Associated Advertising Clubs of the World.\u201d  Annals of the American Academy of Political and Social Science<\/em> 101 (May 1922): 211-220.<\/p>\n\n\n\n

Holak, Susan L., and Srinivas K. Reddy. \u201cEffects of a Television and Radio Advertising Ban: A Study of the Cigarette Industry.\u201d Journal of Marketing<\/em> 50, no. 4 (1986): 219\u2013227.<\/p>\n\n\n\n

Jackson, Charles O.  Food and Drug Legislation in the United States<\/em>.  Princeton: Princeton University Press, 1970.<\/p>\n\n\n\n

Kenner, H.J.  The Fight for Truth in Advertising. <\/em> New York: Roundtable Press, 1936.<\/p>\n\n\n\n

Kintner, Earl W. \u201cFederal Trade Commission Regulation of Food, Drug, and Cosmetic Advertising.\u201d The Business Lawyer<\/em> 16, no. 1 (1960): 81\u201397.<\/p>\n\n\n\n

Kreshel, Peggy J. \u201cJohn B. Watson at J. Walter Thompson: The Legitimation of \u2018Science\u2019 in Advertising.\u201d Journal of Advertising<\/em> 19, no. 2 (1990): 49\u201359.<\/p>\n\n\n\n

Law, Mark T.  “The Origins of State Pure Food Legislation.”  Journal of Economic History<\/em> 63 (December 2003): 1103-1130.<\/p>\n\n\n\n

Lindahl, Martin L.\u00a0 \u201cThe Federal Trade Commission Act as Amended in 1938.\u201d\u00a0 Journal of Political Economy<\/em> 47:4 (August 1939): 497-525.\u00a0<\/p>\n\n\n\n

Ludlam, Charles E. \u201cAbatement of Corporate Image Environmental Advertising.\u201d\u00a0Ecology Law Quarterly<\/em>\u00a04, no. 2 (1974): 247\u2013278.<\/p>\n\n\n\n

Maddox, Lynda M., and Eric J. Zanot.  “The Image of the Advertising Practitioner as Presented in the Mass Media, 1900-1922.” American Journalism<\/em> 2:2 (1985): 117-129.<\/p>\n\n\n\n

Miracle, Gordon E., and Terence Nevett.  Voluntary Regulation of Advertising: A Comparative Analysis of the United Kingdom and the United States<\/em>.  Lexington, Mass.: Lexington Books, 1987.<\/p>\n\n\n\n

Niesen, Molly. “The Little Old Lady Has Teeth: The U.S. Federal Trade Commission and the Advertising Industry, 1970\u20131973.” Advertising & Society Review<\/em> 12: 4 (2012).<\/p>\n\n\n\n

Pease, Otis A.  The Responsibilities of American Advertisers: Private Control and Public Influence, 1920-1940. <\/em>New Haven: Yale University Press, 1958.<\/p>\n\n\n\n

Pennock, Pamela.  \u201cTelevising Sin: Efforts to Restrict the Televised Advertisement of Cigarettes and Alcohol in the United States, 1950s to 1980s.\u201d Historical Journal of Film, Radio, and Television<\/em> 25:4 (2005): 619-636.<\/p>\n\n\n\n

Petty, Ross D.  \u201cThe Historic Development of Modern US Advertising Regulation.\u201d Journal of Historical Research in Marketing <\/em>7:4 (2015): 524-548.<\/p>\n\n\n\n

Pitofsky, Robert. \u201cBeyond Nader: Consumer Protection and the Regulation of Advertising.\u201d Harvard Law Review<\/em> 90, no. 4 (1977): 661\u2013701.<\/p>\n\n\n\n

Preston, Ivan L.  The Great American Blow Up: Puffery in Advertising and Selling<\/em>.  Madison: University of Wisconsin Press, 1975.<\/p>\n\n\n\n

Preston, Ivan L.  The Tangled Web They Weave: Truth, Falsity, and Advertisers<\/em>.  Madison: University of Wisconsin Press, 1994.<\/p>\n\n\n\n

Rees, Jonathan.  The Chemistry of Fear: Harvey Wiley\u2019s Fight for Pure Food<\/em>. Baltimore: Johns Hopkins University Press, 2021.<\/p>\n\n\n\n

Rotfeld, H.J.  “Regulation of the Free: Advertising and the First Amendment.” Policy Studies Review<\/em> 2:3 (February 1983): 474-483.<\/p>\n\n\n\n

Ruge, Richard B. \u201cRegulation of Prescription Drug Advertising: Medical Progress and Private Enterprise.\u201d Law and Contemporary Problems<\/em> 32, no. 4 (1967): 650\u2013673.<\/p>\n\n\n\n

Schultze, Quintin J.  “Advertising, Science, and Professionalism, 1885-1917.”  Ph.D. dissertation, University of Illinois, 1978.<\/p>\n\n\n\n

Schultze, Quintin J.  “Professionalism in Advertising: The Origin of Ethical Codes.”  Journal of Communication<\/em> 31:2 (1981): 64-71.<\/p>\n\n\n\n

Schultze, Quintin J.  “An Honorable Place: The Quest for Professional Advertising Education, 1900-1917.”  Business History Review<\/em> 56:1 (Spring 1982): 16-32.<\/p>\n\n\n\n

Smith, F.L.  “Quelling Radio’s Quacks: The FCC’s First Public-Interest Programming Campaign.”  Journalism Quarterly<\/em> 71:3 (1994): 594-608.<\/p>\n\n\n\n

Stole, Inger L.  “Consumer Protection in Historical Perspective: The Five-Year Battle Over Federal Regulation of Advertising, 1933-1938.” Mass Communication and Society<\/em> 3:4 (2000): 351-71.<\/p>\n\n\n\n

Tansey, R., and M.R. Hyman.  “Ethical Judgments about Wartime Ads Depicting Combat.” Journal of Advertising<\/em> 21:3 (September 1992): 57-74.<\/p>\n\n\n\n

Taylor, Charles R., and Weih Chang. \u201cThe History of Outdoor Advertising Regulation in the United States.\u201d Journal of Macromarketing<\/em> 15:1 (Spring 1995): 47-59.<\/p>\n\n\n\n

Tedlow, Richard S.  “From Competitor to Consumer:  The Changing Focus of Federal Regulation of Advertising, 1914-1938.”  Business History Review<\/em> 55:1 (Spring 1981): 35-58.<\/p>\n\n\n\n

Torberson, Michael S., and Jonathon Erlen.  \u201cA Case Study of the Lash\u2019s Bitters Company: Advertising Changes after the Federal Food and Drugs Act of 1906 and the Sherley Amendment of 1912.\u201d  Pharmacy in History<\/em> 45 (2003): 139-149.<\/p>\n\n\n\n

Toulin, Alana. \u201c\u2018Old Methods Not Up to New Ways\u2019: The Strategic Use of Advertising in the Fight for Pure Food After 1906.\u201d The Journal of the Gilded Age and Progressive Era<\/em> 18, no. 4 (2019): 461\u2013479.<\/p>\n\n\n\n

Warne, Colston E.  \u201cThe Influence of Ethical and Social Responsibilities on Advertising and Selling Practices.\u201d  American Economic Review<\/em> 51:2 (May 1961): 527-548.<\/p>\n\n\n\n

Witherspoon, Elizabeth. M.  “Courage of Convictions: The St. Louis Post-Dispatch, the New York Times, and Reform of the Pure Food and Drug Act, 1933-1937.”  Journalism and Mass Communication Quarterly<\/em> 75:4 (Winter 1998): 776-788.<\/p>\n\n\n\n

Wright, R. George.  Selling Words: Free Speech in a Commercial Culture.<\/em>  New York: New York University Press, 1997.<\/p>\n\n\n\n

Advertising Index Page<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising Index Page Balleisen, Edward J.  \u201cPrivate Cops on the Fraud Beat: The Limits of American Business Self-Regulation, 1895\u20131932.\u201d Business History Review 83 (Spring 2009): 113\u2013160. Balleisen, Edward J. \u201cAmerican Better Business Bureaus, the Truth-in-Advertising Movement, and the Complexities of Legitimizing Business Self-Regulation Over the Long Term.\u201d Politics and Governance 5:1 (2017). Barton, Ralph S.  “What the Modern Advertiser Owes […]<\/p>\n","protected":false},"author":48,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-328","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/comments?post=328"}],"version-history":[{"count":11,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/328\/revisions"}],"predecessor-version":[{"id":2210,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/328\/revisions\/2210"}],"wp:attachment":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/media?parent=328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}