{"id":325,"date":"2021-09-18T20:13:55","date_gmt":"2021-09-18T20:13:55","guid":{"rendered":"https:\/\/mupages.marshall.edu\/sites\/masscommhistorybibliography\/?page_id=325"},"modified":"2025-08-08T22:45:22","modified_gmt":"2025-08-08T22:45:22","slug":"broadcast-advertising","status":"publish","type":"page","link":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/broadcast-advertising\/","title":{"rendered":"Broadcast Advertising"},"content":{"rendered":"\n

Advertising Index Page<\/a><\/p>\n\n\n\n

Alexander, Alison, Louise M. Benjamin, Keisha Hoerrner, and Darrell Roe.  \u201cWe\u2019ll Be Back in a Moment: A Content Analysis of Advertisements in Children\u2019s Television in the 1950s.\u201d Journal of Advertising<\/em> 27:3 (Fall 1998): 1-9.<\/p>\n\n\n\n

Arceneaux, Noah.  \u201cThe Wireless Window: Department Stores and Radio Retailing in the 1920s.\u201d  Journalism and Mass Communication Quarterly<\/em> 83:3 (Autumn 2006): 581-595.<\/p>\n\n\n\n

Arceneaux, Ronald J. (Noah)  \u201cDepartment Stores and the Origins of American Broadcasting, 1910\u20131931.\u201d  PhD dissertation, University of Georgia, 2007.<\/p>\n\n\n\n

Arlen, Michael J.  Thirty Seconds<\/em>.  New York: FSG, 1980.<\/p>\n\n\n\n

Arnold, Frank.  Broadcast Advertising: The Fourth Dimension<\/em>.  New York: John Wiley and Sons, 1931.<\/p>\n\n\n\n

N.W. Ayer & Son.  What About Radio?<\/em>  New York: privately published, 1931.<\/p>\n\n\n\n

Barnouw, Erik.\u00a0The Sponsor: Notes on a Modern Potentate<\/em>. New York: Oxford University Press, 1978.<\/p>\n\n\n\n

Bates, Kenneth, Aarti S. Ivanic, and T. Somasundaram. “Accents and Ethnic Stereotypes in Radio Advertising: Implications for Spokesperson Selection.”\u00a0Advertising & Society Quarterly<\/em>\u00a019, no. 4 (2018).<\/p>\n\n\n\n

Benoit, William L.  Seeing Spots: A Functional Analysis of Presidential Election Advertisements, 1952-1996<\/em>.  Westport, Conn.: Praeger, 1999.<\/p>\n\n\n\n

Berkman, Dave.  “The Development of American Television as an Advertising-Supported Medium: As Seen by the Contemporary American Press.”  Journal of Advertising History<\/em> 10:2 (1987): 14-29.<\/p>\n\n\n\n

Birkby, Evelyn.  Neighboring on the Air: Cooking with the KMA Radio Homemakers<\/em>. Iowa City: University of Iowa Press, 1991.<\/p>\n\n\n\n

Blake, David Have.  Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics<\/em>.  New York: Oxford University Press, 2016.<\/p>\n\n\n\n

Bruce, Amanda Lynn. \u201cCreating Consumers and Protecting Children: Radio, Early Television, and the American Child, 1930\u20131960.  PhD dissertation, State University of New York, Stony Brook, 2008.<\/p>\n\n\n\n

Byung Joon Lee.  \u201cAttacking the Airwaves: How Television Changed the American Presidential Campaign.\u201d  New England Journal of History<\/em> 73:1 (Fall 2016): 1-27.  <\/p>\n\n\n\n

Cantrill, Hadley, and Gordon W. Allport.  The Psychology of Radio<\/em>.  New York: Harper, 1935.<\/p>\n\n\n\n

Carroll, Carroll.  None of Your Business- or My Life With J. Walter Thompson<\/em>. New York: Cowles, 1970.   <\/p>\n\n\n\n

Columbia Broadcast System.  Broadcast Advertising- The Sales Voice of America<\/em>.  New York: CBS, 1929.<\/p>\n\n\n\n

Couture, Sadie.  \u201cForging a Format: Advertising, Attention, and Intimacy on the Mary Margaret McBride Program, 1941-54.\u201d Radio Journal<\/em> 21:2 (2023): 155-170.<\/p>\n\n\n\n

Craig, Steve, and Terry Moellinger.  \u201cSo Rich, Mild, and Fresh: A Critical Look at TV Cigarette Commercials, 1948-1971.\u201d Journal of Communication Inquiry<\/em> 25:1 (January 2001): 55-71.<\/p>\n\n\n\n

Craig, Steve. \u201cThe More They Listen, the More They Buy\u201d: Radio and the Modernizing of Rural America, 1930-1939.\u201d Agricultural History<\/em> 80 (Winter 2006): 1-16.<\/p>\n\n\n\n

Diamant, Lincoln.  Television’s Classic Commercials: The Golden Years, 1948-1958<\/em>.  New York: Hastings House, 1971.<\/p>\n\n\n\n

Downing, Spencer.  \u201cWhat TV Taught: Children\u2019s Television and Consumer Culture from Howdy Doody to Sesame Street.\u201d PhD dissertation, University of North Carolina, 2004.  <\/p>\n\n\n\n

Dunlap, Orrin E.  Advertising by Radio<\/em>.  New York: The Ronald Press, 1929.<\/p>\n\n\n\n

Dunlap, Orrin E.  Radio in Advertising<\/em>.  New York: Harper and Brother, 1931.<\/p>\n\n\n\n

Durstine, Roy S. \u201cThe Future of Radio Advertising in the United States.\u201d The Annals of the American Academy of Political and Social Science<\/em> 177 (1935): 147\u201353.<\/p>\n\n\n\n

Dygert, Warren.  Radio as an Advertising Medium<\/em>.  New York: McGraw-Hill, 1939.<\/p>\n\n\n\n

Elder, Robert.  Does Radio Sell Goods?<\/em>  New York: CBS, 1931.<\/p>\n\n\n\n

Grudin, Anthony E.  \u201cTelevision Dreams: Andy Warhol and the History of Postwar Advertising.\u201d PhD dissertation, University of California- Berkeley, 2008.<\/p>\n\n\n\n

Hall, James. Mighty Minutes: An Illustrated History of Television\u2019s Best Commercials<\/em>.  New York: Harmony Books, 1984.<\/p>\n\n\n\n

Hamilton, James L. \u201cThe Demand for Cigarettes: Advertising, the Health Scare, and the Cigarette Advertising Ban.\u201d The Review of Economics and Statistics<\/em> 54, no. 4 (1972): 401\u2013411. <\/p>\n\n\n\n

Havig, Alan.  \u201cFrederic Wakeman\u2019s The Hucksters<\/em> and the Postwar Debate over Commercial Radio.\u201d Journal of Broadcasting<\/em> 28:2 (Spring 1984): 187-199.<\/p>\n\n\n\n

Hay, James.  \u201cRereading Early Television Advertising: When Wasn\u2019t the Ad the Story?\u201d  Journal of Film and Video<\/em> 41:1 (Spring 1989): 4-20.  <\/p>\n\n\n\n

Hettinger, Herman S.  A Decade of Radio Advertising<\/em>.  Chicago: University of Chicago Press, 1933.<\/p>\n\n\n\n

Hettinger, Herman S.  The Use of Radio Broadcasting as an Advertising Medium in the United States<\/em>.  Chicago: University of Chicago Press, 1933.<\/p>\n\n\n\n

Hettinger, Herman S. \u201cThe Future of Radio as an Advertising Medium.\u201d The Journal of Business of the University of Chicago<\/em> 7, no. 4 (1934): 283\u201395.<\/p>\n\n\n\n

Hettinger, Herman S. \u201cBroadcasting Advertising Trends in 1935.\u201d National Marketing Review<\/em> 1, no. 4 (1936): 301\u201315.<\/p>\n\n\n\n

Hettinger, Herman S., and Walter J. Neff.  Practical Radio Advertising<\/em>.  New York: Prentice-Hall, 1938.<\/p>\n\n\n\n

Hollitz, John E. \u201cEisenhower and the Admen: The Television \u2018Spot\u2019 Campaign of 1952.\u201d The Wisconsin Magazine of History<\/em> 66, no. 1 (1982): 25\u201339.<\/p>\n\n\n\n

James, E. P. H. \u201cThe Development of Research in Broadcast Advertising.\u201d Journal of Marketing<\/em> 2, no. 2 (1937): 141\u201345.<\/p>\n\n\n\n

Lavin, Marilyn.  \u201cCreating Consumers in the 1930s: Irna Phillips and the Radio Soap Opera.\u201d  Journal of Consumer Research<\/em> 22:1 (June 1995): 75-89.<\/p>\n\n\n\n

Luconi, Stefano. \u201cRadio Broadcasting, Consumer Culture, and Ethnic Identity among Italian Americans in the Interwar Years.\u201d Italian Americana<\/em> 20, no. 2 (2002): 150\u2013159.<\/p>\n\n\n\n

McChesney, Robert W. Telecommunications, Mass Media, and Democracy: The Battle for Control of US Broadcasting, 1928-1935.<\/em> New York: Oxford University Press, 1993.<\/p>\n\n\n\n

McMahon, Harry Wayne.  The Television Commercial<\/em>.  New York: Hastings House, 1957.<\/p>\n\n\n\n

Mashon, Kenneth M.  \u201cNBC, J. Walter Thompson, and the Evolution of Prime Time Television Programming and Sponsorship, 1946-1958.\u201d  PhD dissertation, University of Maryland, 1995.<\/p>\n\n\n\n

Medeiros, Ben. \u201cRestoring Whiteness, Sanitizing Blackness, and Authenticating Modern Artifice: Pepsodent Toothpaste and the Visual Branding of Amos \u2018n\u2019 Andy.\u201d Historical Journal of Film, Radio, and Television <\/em>38:2 (2018): 343-357.<\/p>\n\n\n\n

Meyers, Cynthia B.  \u201cFrank and Anne Hummert\u2019s Soap Opera Empire: \u2018Reason-Why\u2019 Advertising Strategies in Early Radio Programming.\u201d Quarterly Review of Film and Video<\/em> 16:2 (1997): 113-132.<\/p>\n\n\n\n

Meyers, Cynthia Barbara.   \u201cAdmen and the Shaping of American Commercial Broadcasting, 1926\u20131950.\u201d PhD dissertation, University of Texas, Austin, 2005.<\/p>\n\n\n\n

Meyers, Cynthia B. \u201cThe Problems with Sponsorship in U.S. Broadcasting, 1930s\u20131950s: Perspectives from the Advertising Industry.\u201d Historical Journal of Film, Radio, and Television<\/em> 31 (September 2011): 355\u2013372.<\/p>\n\n\n\n

Meyers, Cynthia B.  A Word From Our Sponsors: Admen, Advertising, and the Golden Age of Radio<\/em>.  New York: Fordham University Press, 2013.<\/p>\n\n\n\n

Meyers, Cyntia B. \u201cAdvertisers and American Broadcasting: From Institutional Sponsorship to Creative Revolution.\u201d Business History Review<\/em> 95:3 (Autumn 2021): 447-481.<\/p>\n\n\n\n

Midgley, Ned.  Advertising and the Business Side of Radio<\/em>.  Englewood Cliffs, NJ: Prentice-Hall, 1948.<\/p>\n\n\n\n

Newman, Kathleen M.  “Critical Mass:  Advertising, Audiences, and Consumer Activism in the Age of Radio.”  PhD dissertation, Yale University, 1997.<\/p>\n\n\n\n

Newman, Kathleen M.  Radioactive: Advertising and Consumer Activism, 1935-1947<\/em>.  Berkeley: University of California Press, 2004.<\/p>\n\n\n\n

Oakner, Larry.\u00a0\u00a0And Now a Few Laughs From Our Sponsor: The Best of 50 Years of Radio Commercials<\/em>.\u00a0 New York: Wiley, 2002.<\/p>\n\n\n\n

O’Barr, William M. “The Rise and Fall of the TV Commercial.”\u00a0Advertising & Society Review<\/em>\u00a011, no. 2 (2010).<\/p>\n\n\n\n

O’Neil, Neville, ed.  The Advertising Agency Looks at Radio<\/em>.  New York: D. Appleton & Co., 1932.<\/p>\n\n\n\n

Pennock, Pamela. \u201cTelevising Sin: Efforts to Restrict the Televised Advertisement of Cigarettes and Alcohol in the United States, 1950s to 1980s.\u201d Historical Journal of Film, Radio, and Television <\/em>25:4 (2005): 619-636.<\/p>\n\n\n\n

Pollay, Richard W. \u201cPromises, Promises: Self-Regulation of US Cigarette Broadcast Advertising in the 1960s.\u201d Tobacco Control<\/em> 3, no. 2 (1994): 134\u201344.<\/p>\n\n\n\n

Pollay, Richard W. \u201cExposure of US Youth to Cigarette Television Advertising in the 1960s.\u201d Tobacco Control<\/em> 3, no. 2 (1994): 130\u2013133.<\/p>\n\n\n\n

Porst, Jennifer.  \u201cRoy Rogers and Gene Autry Do Not Endorse This Project: Actors, Advertising, and Feature Films on Early Television.\u201d Television & New Media<\/em> 22:4 (May 2021): 420-439.   <\/p>\n\n\n\n

Price, Jonathon.  Commercials: The Best Thing on TV<\/em>.  New York: Viking Press, 1978.<\/p>\n\n\n\n

Rutherford, Paul.  The New Icons? The Art of Television Advertising<\/em>.  Toronto: University of Toronto Press, 1994.<\/p>\n\n\n\n

Samuel, Lawrence R.  Brought To You By: Postwar Television Advertising and the American Dream<\/em>.  Austin: University of Texas Press, 2001.<\/p>\n\n\n\n

Savan, Leslie.  The Sponsored Life: Ads, TV, and American Culture<\/em>.  Philadelphia: Temple University Press, 1994.<\/p>\n\n\n\n

Schwoch, James. \u201c\u2018Selling the Sight\/Site of Sound: Broadcast Advertising and the Transition from Radio to Television.\u2019\u201d Cinema Journal<\/em> 30, no. 1 (1990): 55\u201366. <\/p>\n\n\n\n

Seiter, Ellen.  \u201cTo Teach and to Sell: Irna Phillips and Her Sponsors, 1930-1954.\u201d Journal of Film and Video<\/em> 41:1 (Spring 1989): 21-35.   <\/p>\n\n\n\n

Smith, F. L. “Quelling Radio’s Quacks: The FCC’s First Public-Interest Programming Campaign (Medical Radio Advertising, United States).” Journalism Quarterly<\/em> 71:3 (1994): 594-608. <\/p>\n\n\n\n

Smulyan, Susan. \u201cRadio Advertising to Women in Twenties America: A Latchkey to Every Home.\u201d Historical Journal of Film, Radio and Television<\/em> 13:3 (1993): 299-314.<\/p>\n\n\n\n

Smulyan, Susan.  Selling Radio: The Commercialization of American Broadcasting, 1920-1934<\/em>.  Washington DC: Smithsonian Institution Press, 1994.<\/p>\n\n\n\n

Socolow, Michael J.  “Questioning Advertising’s Influence over American Radio: The Blue Book Controversy of 1945-1947.”  Journal of Radio Studies<\/em> 9 (December 2002): 282-302.<\/p>\n\n\n\n

Socolow, Michael J.  “Psyche and Society: Radio Advertising and Social Psychology in America, 1923-1936.”  Historical Journal of Film, Radio, and Television<\/em> 24 (October 2004): 517-534.<\/p>\n\n\n\n

Spalding, John W.  “1928: Radio Becomes a Mass Advertising Medium.”  Journal of Broadcasting<\/em> 8 (Winter 1964): 31-44.<\/p>\n\n\n\n

Stevens, Paul.  I Can Sell You Anything<\/em>.  New York: Peter Wyden, 1972.<\/p>\n\n\n\n

Swoch, James.  \u201cSelling the Sight\/Site of Sound: Broadcast Advertising and the Transition to Television.\u201d  Cinema Journal<\/em> 30:1 (Fall 1990): 55-66.<\/p>\n\n\n\n

Tabbanor, Michelle A. \u201cHold Your Liquor: NBC and Alcohol Advertising After Prohibition.\u201d Journal of Radio & Audio Media<\/em> 26:2 (2019): 270-283.   <\/p>\n\n\n\n

Thomas, Clarence W.  \u201cIt Chops, It Slices, It Dices: Television Marketing and the Rise and Fall of the Popeil Family Businesses.\u201d  Journal of Popular Film & Television<\/em> 17:2 (Summer 1989): 67-73.<\/p>\n\n\n\n

Vogt, Randall Lee.  “The Rise of an American TV Model: Network Scheduling, Production, and Sponsorship of Programs from 1948 to 1959.”  PhD dissertation, University of Wisconsin, 1993.<\/p>\n\n\n\n

Walle, A.H.  “Commercial Television, Globalization, and the Public Interest: The History of Voice of Firestone.”  Journal of Advertising History<\/em> 10:2 (1987): 47-60.<\/p>\n\n\n\n

West, Darrell M.  Air Wars: Television Advertising in Election Campaigns, 1952-2004<\/em>.  Washington: Congressional Quarterly Press, 2005.<\/p>\n\n\n\n

White, Mimi.  Tele-Advising: Therapeutic Discourse in American Television<\/em>.  Chapel Hill: University of North Carolina Press, 1992.<\/p>\n\n\n\n

Winick, Charles.  Taste and the Censor in Television<\/em>.  New York: Fund for the Republic, 1959.<\/p>\n\n\n\n

Winick, Charles, Lorne Williamson, Stuart Chuzmir, and Mariann Winick.  Children\u2019s Television Commercials: A Content Analysis<\/em>.  New York: Praeger, 1973.<\/p>\n\n\n\n

Wolfe, Charles H., ed.  Modern Radio Advertising<\/em>.  Chicago: Funk and Wagnalls, 1948.<\/p>\n\n\n\n

Advertising Index Page<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising Index Page Alexander, Alison, Louise M. Benjamin, Keisha Hoerrner, and Darrell Roe.  \u201cWe\u2019ll Be Back in a Moment: A Content Analysis of Advertisements in Children\u2019s Television in the 1950s.\u201d Journal of Advertising 27:3 (Fall 1998): 1-9. Arceneaux, Noah.  \u201cThe Wireless Window: Department Stores and Radio Retailing in the 1920s.\u201d  Journalism and Mass Communication Quarterly 83:3 (Autumn 2006): 581-595. Arceneaux, Ronald J. […]<\/p>\n","protected":false},"author":48,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-325","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/comments?post=325"}],"version-history":[{"count":20,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/325\/revisions"}],"predecessor-version":[{"id":2337,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/325\/revisions\/2337"}],"wp:attachment":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/media?parent=325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}