{"id":319,"date":"2021-09-18T20:10:06","date_gmt":"2021-09-18T20:10:06","guid":{"rendered":"https:\/\/mupages.marshall.edu\/sites\/masscommhistorybibliography\/?page_id=319"},"modified":"2025-07-25T21:28:46","modified_gmt":"2025-07-25T21:28:46","slug":"psychology-and-motivation-research-in-advertising","status":"publish","type":"page","link":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/psychology-and-motivation-research-in-advertising\/","title":{"rendered":"Psychology and Market Research in Advertising"},"content":{"rendered":"\n

Advertising Index Page<\/a><\/p>\n\n\n\n

Asquith, Kyle.  \u201cKnowing Children through Box Tops: Data Collection, Measurement, and Advertising to Children.\u201d  Critical Studies in Media Communication<\/em> 32:2 (June 2015): 112-127.<\/p>\n\n\n\n

Balmer, Edwin.  The Science of Advertising<\/em>.  Chicago: Wallace Press, 1909.<\/p>\n\n\n\n

Berghoff, Hartmut, Philip Scranton, and Uwe Spiekermann, eds.  The Rise of Marketing and Market Research<\/em>.  New York: Palgrave Macmillan, 2012.<\/p>\n\n\n\n

Blankenship, Albert Breneman. Consumer and Opinion Research: The Questionnaire Technique. <\/em>New York: Harper & Brothers, 1943. <\/p>\n\n\n\n

Casson, Herbert N.  Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management<\/em>.  Chicago: McClurg, 1911.<\/p>\n\n\n\n

Curti, Merle. “The Changing Concept of Human Nature in the Literature of American Advertising.” Business History Review<\/em> 41 (Winter 1967): 335-357.<\/p>\n\n\n\n

Dichter, Ernst.  Getting Motivated: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask Why<\/em>.  New York: Pergamon Press, 1979.<\/p>\n\n\n\n

Donovan, H. M.  Advertising Response: A Research into Influences That Increase Sales<\/em>.  Philadelphia: Lippincott, 1924.<\/p>\n\n\n\n

French, George.  The Art and Science of Advertising<\/em>.  Boston: Sherman, French, 1909.<\/p>\n\n\n\n

Fullerton, Ronald A.  \u201cThe Birth of Consumer Behavior: Motivation Research in the 1940s and 1950s.\u201d Journal of Historical Research in Marketing <\/em>5:2 (2013): 212-222.<\/p>\n\n\n\n

Gitre, Edward J. K.  \u201cImporting Freud: First-Wave Psychoanalysis, Interwar Social Sciences, and the Interdisciplinary Foundations of an American Social Theory.\u201d Journal of the History of the Behavioral Sciences<\/em> 46 (Summer 2010): 239\u2013262.<\/p>\n\n\n\n

Hattwick, Melvin S.  How to Use Psychology for Better Advertising<\/em>.  New York: Prentice Hall, 1950.<\/p>\n\n\n\n

Hopkins, Claude C. Scientific Advertising<\/em>.  New York: H.B. Moore, 1923.<\/p>\n\n\n\n

Horowitz, Daniel.  “The Emigre as Celebrant of American Consumer Culture: George Katona and Ernest Dichter” in Getting and Spending: European and American Consumer Societies in the Twentieth Century<\/em>, Susan Strasser, et.al., eds.  New York: Cambridge University Press, 1998.<\/p>\n\n\n\n

Kreshel, Peggy J.  \u201cAdvertising Research in the Pre-Depression Years: A Cultural History.\u201d  Journal of Current Issues and Research in Advertising<\/em> 15 (Spring 1993): 59-75.<\/p>\n\n\n\n

Kuna, David P.  “The Psychology of Advertising, 1896-1916.” Ph.D. dissertation, University of New Hampshire, 1976.<\/p>\n\n\n\n

Leach, Eugene E.  “Mastering the Crowd: Collective Behavior and Mass Society in American Social Thought, 1917-1939.”  American Studies<\/em> 27 (1986): 99-114.<\/p>\n\n\n\n

Link, Henry C.  New Psychology of Selling and Advertising<\/em>.  New York: Macmillan, 1932.<\/p>\n\n\n\n

Lucas, Darrell B., and Steuart Henderson Britt.  Advertising Psychology and Research: An Introductory Book<\/em>.  New York: McGraw-Hill, 1950.<\/p>\n\n\n\n

Lynch, Edmund C.  \u201cWalter Dill Scott: Pioneering Industrial Psychologist.\u201d  Business History Review<\/em> 42 (Summer 1968): 149-170.<\/p>\n\n\n\n

Martineau, Pierre.  Motivation in Advertising: Motives that Make People Buy<\/em>.  New York: McGraw-Hill, 1957.<\/p>\n\n\n\n

McMahon, A. Michael.\u00a0 “An American Courtship: Psychologists and Advertising Theory in the Progressive Era.”\u00a0American Studies<\/em>\u00a013 (1972): 5-18.<\/p>\n\n\n\n

Moore, J. \u201cJohn B. Watson\u2019s Classical S\u2013R Behaviorism.\u201d\u00a0The Journal of Mind and Behavior<\/em>\u00a038, no. 1 (2017): 1\u201334.<\/p>\n\n\n\n

Newman, Joseph W.  Motivation Research and Marketing Management<\/em>.  Cambridge: Harvard University Press, 1957.<\/p>\n\n\n\n

Pettit, Michael.  The Science of Deception: Psychology and Commerce in America<\/em>.  New York: Oxford University Press, 2013.<\/p>\n\n\n\n

Poffenberger, Albert T.  Psychology in Advertising<\/em>.  New York: A.W. Shaw, 1925.<\/p>\n\n\n\n

Samuel, Lawrence R.  Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America<\/em>.  Philadelphia: University of Pennsylvania Press, 2010.<\/p>\n\n\n\n

Schwarzkopf, Stefan, and Rainer Gries, eds.  Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture<\/em>.  New York: Palgrave Macmillan, 2010.<\/p>\n\n\n\n

Scott, Walter Dill.  The Psychology of Advertising<\/em>.  Boston: Small, Maynard, 1908.<\/p>\n\n\n\n

Smith, George H.  Motivation Research in Advertising and Marketing<\/em>.  New York: McGraw-Hill, 1954.<\/p>\n\n\n\n

Socolow, Michael J.  “Psyche and Society: Radio Advertising and Social Psychology in America, 1923-1936.”  Historical Journal of Film, Radio, and Television<\/em> 24 (October 2004): 517-534.<\/p>\n\n\n\n

Strong, Edward K.  The Psychology of Selling and Advertising<\/em>.  New York: McGraw Hill, 1925.<\/p>\n\n\n\n

Ward, Douglas B.  \u201cTracking the Culture of Consumption: Curtis Publishing Company, Charles Coolidge Parlin, and the Origins of Market Research, 1911-1930.\u201d  PhD dissertation, University of Maryland- College Park, 1996.<\/p>\n\n\n\n

Ward, Douglas B.  \u201cCapitalism, Early Market Research, and the Creation of the American Consumer.\u201d  Journal of Historical Research in Marketing <\/em>1:2 (2009): 200-223.<\/p>\n\n\n\n

Wells, Coleman Harwell.  \u201cRemapping America: Market Research and American Society, 1900-1940.\u201d  PhD dissertation, University of Virginia, 1999.<\/p>\n\n\n\n

Advertising Index Page<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising Index Page Asquith, Kyle.  \u201cKnowing Children through Box Tops: Data Collection, Measurement, and Advertising to Children.\u201d  Critical Studies in Media Communication 32:2 (June 2015): 112-127. Balmer, Edwin.  The Science of Advertising.  Chicago: Wallace Press, 1909. Berghoff, Hartmut, Philip Scranton, and Uwe Spiekermann, eds.  The Rise of Marketing and Market Research.  New York: Palgrave Macmillan, 2012. Blankenship, Albert Breneman. Consumer and Opinion […]<\/p>\n","protected":false},"author":48,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-319","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/comments?post=319"}],"version-history":[{"count":5,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/319\/revisions"}],"predecessor-version":[{"id":2109,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/319\/revisions\/2109"}],"wp:attachment":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/media?parent=319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}