{"id":313,"date":"2021-09-18T20:05:59","date_gmt":"2021-09-18T20:05:59","guid":{"rendered":"https:\/\/mupages.marshall.edu\/sites\/masscommhistorybibliography\/?page_id=313"},"modified":"2025-08-29T02:08:03","modified_gmt":"2025-08-29T02:08:03","slug":"advertising-food-medicine-and-health-care-products","status":"publish","type":"page","link":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/advertising-food-medicine-and-health-care-products\/","title":{"rendered":"Advertising Food, Tobacco, Medicine, and Health Care Products"},"content":{"rendered":"\n

Advertising Index Page<\/a><\/p>\n\n\n\n

Alkon, Ava. \u201cLate 20th-Century Consumer Advocacy, Pharmaceuticals, and Public Health: Public Citizen\u2019s Health Research Group in Historical Perspective.\u201d  PhD dissertation, Columbia University, 2012.<\/p>\n\n\n\n

American Medical Association.  Nostrums an d Quackery: Articles on the Nostrum Evil and Quackery, Reprinted, With Additions and Modifications, From the Journal of the American Medical Association<\/em>.  2nd ed.  Chicago: American Medical Association, 1912.<\/p>\n\n\n\n

        Extremely useful three volume set of brief articles about a huge variety of patent medicine products.  The AMA took great interest in running the most egregious patent medicine advertisers out of business during the period in which the medical profession was modernizing and establishing professional standards.  Most of these articles were published in JAMA and were geared toward debunking the claims or exposing the dangers of a specific product.  The collection includes many illustrations.  There is no source which makes patent medicine ads from the Progressive Era more readily available for convenient study.  <\/p>\n\n\n\n

Anderson, Erin.  \u201cMolded Magic: Advertising the \u2018Joys of Jell-O\u2019 to the Modern American Housewife, 1920-1945.\u201d PhD dissertation, University of Wyoming, 2014.<\/p>\n\n\n\n

Apple, Rima D. \u201c\u2018Advertised by Our Loving Friends\u2019: The Infant Formula Industry and the Creation of New Pharmaceutical Markets, 1870\u20131910.\u201d Journal of the History of Medicine and Allied Sciences<\/em> 41, no. 1 (1986): 3\u201323.<\/p>\n\n\n\n

Apple, Riva D.  “They Need it Now: Science, Advertising, and Vitamins, 1925-1940.”  Journal of Popular Culture<\/em> 22 (Winter 1988): 65-84.<\/p>\n\n\n\n

Apple, Rima Dombrow.  Vitamania: Vitamins in American Culture<\/em>.  New Brunswick: Rutgers University Press, 1996.<\/p>\n\n\n\n

Archer, Sarah.  The Midcentury Kitchen: America\u2019s Favorite Room, from Workspace to Dreamscape, 1940s-1970s<\/em>. New York: Countryman Press, 2019.<\/p>\n\n\n\n

Armstrong, David.  The Great American Medicine Show<\/em>.  New York: Prentice Hall, 1991.<\/p>\n\n\n\n

Asquith, Kyle.  \u201cFrom Consumers of Food to Participants in the \u2018Modern Consumer Marketplace.\u2019\u201d  Advertising & Society Review<\/em> 16:1 (2015).<\/p>\n\n\n\n

Bader, Louis, and Sidney Picker.  Marketing Drugs and Cosmetics<\/em>.  New York: Van Nostrand, 1947.<\/p>\n\n\n\n

Beard, Fred, and Anna Klyueva.  \u201cGeorge Washington Hill and the \u2018Reach for a Lucky\u2019 Campaign.\u201d  Journal of Historical Research in Marketing <\/em>2:2 (2010): 148-165.<\/p>\n\n\n\n

Berridge, Virginia, and Kelly Loughlin,\u00a0eds.\u00a0\u00a0Medicine, the Market, and Mass Media: Producing Health in the Twentieth Century<\/em>.\u00a0 New York: Routledge, 2004.<\/p>\n\n\n\n

Beyer, Robert Carlyle. \u201cThe Marketing History of Colombian Coffee.\u201d\u202fAgricultural History<\/em>\u202f23, no. 4 (1949): 279\u2013285.\u00a0<\/p>\n\n\n\n

Bingham, A. Walter.  Snake Oil Syndrome: Patent Medicine Advertising<\/em>.  Hanover, Mass.: Christopher, 1994.<\/p>\n\n\n\n

Branyan, Helen B.  “Medical Charlatanism: The Goat Gland Wizard of Milford, Kansas.”  Journal of Popular Culture<\/em> 25 (Summer 1991): 31-37.<\/p>\n\n\n\n

Burt, Elizabeth V.  \u201cFrom \u2018True Woman\u2019 to \u2018New Woman\u2019: An Analysis of the Lydia Pinkham \u2018Animated Ads\u2019 of 1890.\u201d  Journalism History<\/em> 37:4 (Winter 2012): 190-206.<\/p>\n\n\n\n

Burt, Elizabeth V.  \u201cClass and Social Status in the Lydia Pinkham Illustrated Ads, 1890-1900.\u201d  American Journalism<\/em> 30:1 (Winter 2013): 87-111.<\/p>\n\n\n\n

Cassedy, James H.  “Muckraking and Medicine: Samuel Hopkins Adams.”  American Quarterly<\/em> 16:1 (Spring 1964): 85-99.<\/p>\n\n\n\n

Cohen, Benjamin R.  Pure Adulteration: Cheating Nature in the Age of Manufactured Food<\/em>.  Chicago: University of Chicago Press, 2022.<\/p>\n\n\n\n

Corzine, Nathan Michael.  \u201cRight at Home: Freedom and Domesticity in the Language and Imagery of Beer Advertising, 1933-1960.\u201d  Journal of Social History<\/em> 43:4 (Summer 2010): 843-866.<\/p>\n\n\n\n

Cramp, Arthur J.  \u201cModern Advertising and the Nostrum.\u201d  American Journal of Public Health<\/em> 8 (1918): 756-758.<\/p>\n\n\n\n

Cramp, Arthur, M.D.,  Nostrums and Quackery and Pseudo-Medicine<\/em>.  Chicago: American Medical Association, 1936.<\/p>\n\n\n\n

Davis, Joshua Clark. From Head Shops to Whole Foods: The Rise and Fall of Activist Entrepreneurs<\/em>. New York: Columbia University Press, 2017.<\/p>\n\n\n\n

Deutsch, Tracey.  Building a Housewife\u2019s Paradise: Gender, Politics, and American Grocery Stores in the Twentieth Century<\/em>.  Chapel Hill: University of North Carolina Press, 2010.<\/p>\n\n\n\n

Donohue, Julie.\u00a0 \u201cA History of Drug Advertising: The Evolving Roles of Consumers and Consumer Protection.\u201d\u00a0\u00a0Milbank Quarterly<\/em>\u00a084:4 (2006): 659-699.<\/p>\n\n\n\n

Ellison, Joseph W. \u201cMarketing Problems of Northwestern Apples, 1929-1940.\u201d\u202fAgricultural History<\/em>\u202f16, no. 2 (1942): 103\u2013115.\u00a0<\/p>\n\n\n\n

Emery, Elizabeth. \u201cViral Marketing: Mariani Wine Testimonials in Early French and American Newspaper Advertising.\u201d Nineteenth-Century Contexts<\/em> 39:2 (May 2017)L 117-129.<\/p>\n\n\n\n

Endres, Kathleen L.  “Strictly Confidential’: Birth-Control Advertising in 19th Century City.” Journalism Quarterly<\/em> 63 (1986):748-51. <\/p>\n\n\n\n

Engelman, Elysa R.  “The Face that Haunts Me Ever: Consumers, Retailers, Critics, and the Branded Personality of Lydia E. Pinkham.”  PhD dissertation, Boston University, 2003.<\/p>\n\n\n\n

Feitz, Lindsey. \u201cDemocratizing Beauty: Avon\u2019s Global Beauty Ambassadors and the Transnational Marketing of Femininity, 1954\u20132010.\u201d  PhD dissertation, University of Kansas, 2010.<\/p>\n\n\n\n

Friedman, Lester D., ed.  Cultural Sutures: Medicine and Media<\/em>.  Durham: Duke University Press, 2004.<\/p>\n\n\n\n

Gabriel, Joseph M. \u201cRestricting the Sale of \u2018Deadly Poisons\u2019: Pharmacists, Drug Regulation, and Narratives of Suffering in the Gilded Age.\u201d Journal of the Gilded Age and Progressive Era<\/em> 9 (July 2010): 313\u2013336.<\/p>\n\n\n\n

Gambrill, Eileen.  Propaganda in the Helping Professions<\/em>.  New York: Oxford University Press, 2012.<\/p>\n\n\n\n

Gardner, Martha N., and Allan M. Brandt.  \u201cThe Doctors\u2019 Choice is America\u2019s Choice: The Physician in US Cigarette Advertisements, 1930-1953.\u201d American Journal of Public Health <\/em>96:2 (2006): 222-232.<\/p>\n\n\n\n

Gerald, Michael C. \u201cThe Rise and Fall of Celebrity Promotion of Prescription Products in Direct-to-Consumer Advertising.\u201d Pharmacy in History<\/em> 52:1 (2010): 13\u201323.<\/p>\n\n\n\n

Graf, Rudiger.  \u201cTruth in the Jungle of Literature, Science, and Politics: Upton Sinclair\u2019s The Jungle<\/em> and Food Control Reforms during the Progressive Era.\u201d Journal of American History <\/em>106:4 (March 2020): 901-922.<\/p>\n\n\n\n

Green, Thomas.  \u201cTricksters and the Marketing of Breakfast Cereals.\u201d  Journal of Popular Culture<\/em> 40:1 (2007): 49-68.<\/p>\n\n\n\n

Greene, Jeremy A., and David Herzberg.  \u201cHidden in Plain Sight: Marketing Prescription Drugs to Consumers in the Twentieth Century.\u201d American Journal of Public Health<\/em> 100: 5 (2010): 793-803.<\/p>\n\n\n\n

Hajdik, Anna. \u201cA \u2018Bovine Glamour Girl\u2019: Borden Milk, Elsie the Cow, and the Convergence of Technology, Animals, and Gender at the 1939 New York World\u2019s Fair.\u201d Agricultural History<\/em> 88 (Fall 2014): 470\u2013490.<\/p>\n\n\n\n

Hall, Kristin, \u201cSelling Sexual Certainty? Advertising Lysol as a Contraceptive in the United States and Canada, 1919\u20131939,\u201d Enterprise and Society,<\/em> 14 (March 2013), 71\u201398.<\/p>\n\n\n\n

Halliwell, Martin.  Therapeutic Revolutions: Medicine, Psychiatry, and American Culture, 1945-1970<\/em>.  New Brunswick: Rutgers University Press, 2013.<\/p>\n\n\n\n

Hamilton, Shane.  \u201cThe Economies and Conveniences of Modern-Day Living: Frozen Foods and Mass Marketing, 1945-1965.\u201d Business History Review<\/em> 77:1 (2003): 33-60.<\/p>\n\n\n\n

Hansen, Bert. Picturing Medical Progress from Pasteur to Polio: A History of Mass Media Images and Popular Attitudes in America. <\/em> Piscataway, NJ: Rutgers University Press, 2009.<\/p>\n\n\n\n

Hawkins, Richard A.  \u201cAdvertising and the Hawaiian Pineapple Canning Industry, 1929-1939.\u201d Journal of Macromarketing<\/em> 29:2 (2009): 172-192.<\/p>\n\n\n\n

Hechtlinger, Adelaide.  The Great Patent Medicine Era, or Without Benefit of a Doctor<\/em>.  New York: Grossett & Dunlap, 1970.<\/p>\n\n\n\n

Herzberg, David L. \u201cDesigner Consciousness: Medicine, Marketing, and Identity in American Culture from Miltown to Prozac.\u201d  PhD dissertation, University of Wisconsin- Madison, 2005.<\/p>\n\n\n\n

Herzberg, David. \u201c\u2018Will Wonder Drugs Never Cease!\u2019: A Prehistory of Direct-to-Consumer Advertising.\u201d Pharmacy in History<\/em> 51 (no. 2, 2009): 47\u201356.<\/p>\n\n\n\n

Hisano, Ai.  \u201cSelling Food in Clear Packages: The Development of Cellophane and the Expansion of Self-Service Merchandising in the United States, 1920s-1950s.\u201d International Journal of Food Design<\/em> 2:2 (October 2017): 153-166.<\/p>\n\n\n\n

Hisano, Ai.  \u201cEye Appeal is Buy Appeal.\u201d Technology and Culture<\/em> 64:4 (2023): 1235-1247.    <\/p>\n\n\n\n

Holbrook, Stewart H.  The Golden Age of Quackery<\/em>.  New York: Macmillan, 1959.<\/p>\n\n\n\n

Hollis, Tim.   Part of a Complete Breakfast: Cereal Characters of the Baby Boom Era<\/em>. Gainesville: University of Florida Press, 2012.<\/p>\n\n\n\n

Horrocks, Thomas A.  Popular Print and Popular Medicine: Almanacs and Health Advice in Early America<\/em>.  Amherst: University of Massachusetts Press, 2008.<\/p>\n\n\n\n

Hoy, Suellen.  Chasing Dirt: The American Pursuit of Cleanliness<\/em>.  New York: Oxford University Press, 1995.<\/p>\n\n\n\n

Hurley, Andrew.  \u201cFrom Hash House to Family Restaurant: The Transformation of the Diner and Post-World War II Consumer Culture.\u201d  Journal of American History<\/em> 83:4 (March 1997): 1282-1308.<\/p>\n\n\n\n

Jacobson, Lisa Sheryl.  Intoxicating Pleasures: The Reinvention of Wine, Beer, and Whiskey After Prohibition<\/em>.  Berkeley: University of California Press, 2024.   <\/p>\n\n\n\n

Janik, Erika.  Marketplace of the Marvelous: The Strange Origins of Modern Medicine<\/em>.  Boston: Beacon Press, 2014.<\/p>\n\n\n\n

Johnson, Emily. \u201cWho Would Know Better Than the Girls in White? Nurses as Experts in Postwar Magazine Advertising, 1945-1950.\u201d Nursing History<\/em> 20 (2012): 44-71.<\/p>\n\n\n\n

Jones, Joseph P., and Earnest L. Perry Jr. “Smoke and Mirrors: The Chicago Defender<\/em>, Tobacco Sponsorship, and the Health of the African American Public Sphere.” Journalism History<\/em> 48, no. 4 (2022): 303-323. <\/p>\n\n\n\n

Juhnke, Eric S.  Quacks and Crusaders: The Fabulous Careers of John Brinkley, Norman Baker, and Harry Hoxsey<\/em>.  Lawrence: University of Kansas Press, 2002.<\/p>\n\n\n\n

King, Karen Whitehill, Leonard N. Reid, Young Sook Moon, and Debra Jones Ringold. \u201cChanges in the Visual Imagery of Cigarette Ads, 1954-1986.\u201d Journal of Public Policy & Marketing<\/em> 10, no. 1 (1991): 63\u201380.<\/p>\n\n\n\n

Lawson, Cedric.  “Patent Medicine Advertising and the Early American Press.” Journalism Quarterly<\/em> 14 (December 1937): 333-341.<\/p>\n\n\n\n

Lee, R. Alton.  The Bizarre Careers of John R. Brinkley<\/em>.  Lexington: University of Kentucky Press, 2002.<\/p>\n\n\n\n

Lemberger, Joseph L.  Drugstore Memories: American Pharmacists Recall Life Behind the Counter<\/em>.  Madison: American Institute for the History of Pharmacy, 2002.<\/p>\n\n\n\n

Lonier, Terri.  \u201cAlchemy in Eden: Entrepreneurialism, Branding, and Food Marketing in the United States, 1880-1920.\u201d  Enterprise & Society<\/em> 11:4 (December 2010): 697-710.<\/p>\n\n\n\n

McGrath, Maria.  Food for Dissent: Natural Foods and the Consumer Counterculture Since the 1960s<\/em>.  Amherst: University of Massachusetts Press, 2019.<\/p>\n\n\n\n

McGuigan, Lee.  \u201cProctor & Gamble, Mass Media, and the Making of American Life.\u201d Media, Culture & Society<\/em> 37:6 (2015): 887-903.<\/p>\n\n\n\n

Mangun, Kimberly, and Lisa M. Parcell. \u201cThe Pet Milk Company \u2018Happy Family\u2019 Advertising Campaign.\u201d Journalism History<\/em> 40 (Summer 2014): 70\u201384.<\/p>\n\n\n\n

Marcellus, Jane.  \u201cNervous Women and Noble Savages: The Romanticized Other in Nineteenth Century US Patent Medicine Advertising.\u201d  Journal of Popular Culture<\/em> 41:5 (October 2008): 784-808.<\/p>\n\n\n\n

Marx, Jeffrey A. “Philadelphia\u00ae Comes to New York: The Marketing of Cream Cheese in New York State, 1880\u20131900.”\u202fNew York History<\/em>\u202f96, no. 2 (2015): 182-196.\u00a0<\/p>\n\n\n\n

Miskell, Peter. \u201cCavity Protection or Cosmetic Perfection? Innovation and Marketing of Toothpaste Brands in the United States and Western Europe, 1955-1985.\u201d\u202fBusiness History Review<\/em>\u202f78, no. 1 (2004): 29\u201360.\u00a0<\/p>\n\n\n\n

Mullikin Parcell, Lisa. \u201cFleischmann\u2019s \u2018Yeast for Health:\u2019 A Cure for Boils, Acne, Constipation, and Plummeting Sales.\u201d American Journalism<\/em> 42:1 (2025): 47-69.<\/p>\n\n\n\n

Myers, Paul, and Lisa Mulikin Parcell. \u201cBeauty and the Bran: Kellogg\u2019s Campaign to \u2018Correct Faulty Elimination\u2019 and Conquer the Cereal Industry.\u201d Journalism History<\/em> 48:4 (October 2022): 324-348.<\/p>\n\n\n\n

Nelson, Michelle R., Susmita Das, and Regina Jihea Ahn.  \u201cA Prescription for Health: (Pseudo) Scientific Advertising of Fruits and Vegetables in the Early 20th<\/sup> Century.\u201d  Advertising & Society Quarterly<\/em> 21:1 (Spring 2020).<\/p>\n\n\n\n

Neuhaus, Jessamyn. “\u201cA little bit of love you can wrap your baby in:\u201d Mothers, Fathers, Race, and Representations of Nurturing in 1960s\u20131970s Pampers Advertising.”\u202fAdvertising & Society Review<\/em>\u202f14, no. 3 (2013). <\/p>\n\n\n\n

Nichols, John E.  “Publishers and Drug Advertising, 1933-38.”  Journalism Quarterly <\/em>49 (Spring 1972): 144-147.<\/p>\n\n\n\n

Parkin, Katherine J.  The Abortion Market: Buying and Selling Access in the Era Before Roe<\/em>.  Philadelphia: University of Pennsylvania Press, 2025.<\/p>\n\n\n\n

Pfaff, Daniel W.  “Joseph Pulitzer II and Advertising Censorship, 1929-1939.”  Journalism Monographs <\/em>no. 77 (July 1982). patent medicines<\/p>\n\n\n\n

Rees, Jonathan.\u00a0The Chemistry of Fear: Harvey Wiley\u2019s Fight for Pure Food<\/em>.\u00a0\u00a0Baltimore: Johns Hopkins University Press, 2021.<\/p>\n\n\n\n

Robinson, Daniel J. “Marketing Gum, Making Meanings: Wrigley in North America, 1890-1930.”\u202fEnterprise & Society<\/em>\u202f5, no. 1 (2004): 4-44.\u00a0<\/p>\n\n\n\n

Rosenberg, John. \u201cBarbarian Virtues in a Bottle: Patent Indian Medicines and the Commodification of Primitivism in the United States, 1870\u20131900.\u201d Gender and History<\/em> 24 (August 2012): 368\u2013388.<\/p>\n\n\n\n

Royer, George, Melissa G. Ocepek, and William Aspray.  \u201cFood Fights for Freedom: A Critical Reading of Food Advertisements from Ladies\u2019 Home Journal<\/em> During the Second World War.\u201d  Advertising & Society Review<\/em> 15:4 (2015).<\/p>\n\n\n\n

Rubin, Lawrence C.  “Merchandising Madness: Pills, Promises, and Better Living Through Chemistry.”  Journal of Popular Culture<\/em> 38 (November 2004): 369-383.<\/p>\n\n\n\n

Sarch, A.  “Those Dirty Ads: Birth Control Advertising in the 1920s and 1930s.”  Critical Studies in Mass Communication<\/em> 14:1 (March 1997): 31-47.<\/p>\n\n\n\n

Scheraga, Carl, and John E. Calfee. \u201cThe Industry Effects of Information and Regulation in the Cigarette Market: 1950-1965.\u201d Journal of Public Policy & Marketing<\/em> 15, no. 2 (1996): 216\u2013226.<\/p>\n\n\n\n

Schlink, Frederick J.  Eat, Drink, and Be Wary<\/em>.  New York: Consumer\u2019s Research, 1935. <\/p>\n\n\n\n

Schudson, Michael. “Symbols and Smokers: Advertising, Health Messages, and Public Policy.” Edited by Robert L. Rabin. In Smoking Policy: Law, Politics, and Culture<\/em>, edited by Stephen D. Sugarman, 208-225. New York: Oxford University Press, 1993.<\/p>\n\n\n\n

Schweitzer, Marlis.  \u201cThe Mad Search for Beauty\u201d: Actresses\u2019 Testimonials, the Cosmetics Industry, and the \u201cDemocratization of Beauty.\u201d  Journal of the Gilded Age and Progressive Era<\/em> 4:3 (July 2005): 255-292.<\/p>\n\n\n\n

Scott, Linda M.  \u201cWoodbury Soap: Classic Sexual Sell or Just Good Marketing?\u201d  Advertising & Society Review<\/em> 16:1 (2015).<\/p>\n\n\n\n

Shapiro, Laura. Something From the Oven: Reinventing Dinner in 1950s America<\/em>. New York: Viking, 2004.<\/p>\n\n\n\n

Smith, F. L. “Quelling Radio’s Quacks: The FCC’s First Public-Interest Programming Campaign.” Journalism Quarterly<\/em> 71:3 (1994): 594-608. <\/p>\n\n\n\n

Smith, Ralph Lee.  The Health Hucksters<\/em>.  New York: Crowell, 1960.<\/p>\n\n\n\n

Stage, Sarah.  Female Complaints: Lydia Pinkham and the Business of Women’s Medicine<\/em>.  New York: Norton, 1979.<\/p>\n\n\n\n

Stallings, S.  “From Printing Press to Pharmaceutical Representative: A Social History of Drug Advertising and Promotion.”  Journal of Drug Issues<\/em> 22:2 (Spring 1992): 205-219.<\/p>\n\n\n\n

Stanonis, Anthony J., ed.  Dixie Emporium: Tourism, Foodways, and Consumer Culture in the American South<\/em>. Athens: University of Georgia Press, 2008.<\/p>\n\n\n\n

Starr, Paul.  The Social Transformation of American Medicine<\/em>.  New York: Basic Books, 1982.<\/p>\n\n\n\n

Steinberg, Salme H.  Reformer in the Marketplace: Edward W. Bok and the Ladies Home Journal.  <\/em>Baton Rouge: Louisiana State University Press, 1979.<\/p>\n\n\n\n

        Brief but useful study of Edward W. Bok, influential editor of the Ladies’ Home Journal<\/em> in the late 19th and early 20th centuries.  The LHJ was one of the first important magazines to stop running patent medicine ads.  Bok worked with Will Irwin and Samuel Hopkins Adams to publish a series of important muckraking articles on the “patent medicine curse.”  This series uncovered many of the secret recipes formulas and listed ingredients, which often included alcohol or various narcotics.  In his position as the editor of this influential women’s magazine, Bok was able to promote reform effectively.  LHJ was a prime outlet for advertising geared toward women. The study illuminates some of Bok’s other crusades, as well as highlighting the limits of his activism.  Bok, for example, did not support women’s suffrage.  See also Chapter 30 of Bok’s autobiography, The Americanization of Edward Bok<\/em>.<\/p>\n\n\n\n

Stillings, Dennis, and Nancy Roth.  “When Electroquackery Thrived.” IEEE Spectrum<\/em> 15 (November 1978): 56-61.<\/p>\n\n\n\n

Stump, Tyler S.\u00a0 \u201cMore Than Luck: Lucky Strike Advertising During the George Washington Hill Years, 1926-1946.\u201d\u00a0 PhD dissertation, University of Maryland, 2015.<\/p>\n\n\n\n

Tarulevicz, Nicole, J.J. Jacobson, and Eric Anderson. \u201cJell-O: America\u2019s Most Famous Dessert at Home Everywhere? 1904\u20131929.\u201d\u202fAustralasian Journal of American Studies<\/em>\u202f43, no. 2 (2024): 4\u201334.\u00a0<\/p>\n\n\n\n

Telser, Lester G.  \u201cAdvertising and Cigarettes.\u201d Journal of Political Economy<\/em> 70:5 (October 1962): 471-499.<\/p>\n\n\n\n

Thomas, Courtney I. P.  In Food We Trust: The Politics of Purity in American Food Regulation<\/em>.  Lincoln: University of Nebraska Press, 2014. <\/p>\n\n\n\n

Thomas, Samuel J.  \u201cNostrum Advertising and the Image of Woman as Invalid in Late Victorian America.\u201d  Journal of American Culture <\/em>5:3 (Fall 1982): 104-112.<\/p>\n\n\n\n

Tomes, Nancy.  “Merchants of Health: Medicine and Consumer Culture in the United States, 1900-1940.”  Journal of American History<\/em> 88:2 (September 2001): 519-547.<\/p>\n\n\n\n

Tomes, Nancy. \u201cThe Great American Medicine Show Revisited.\u201d Bulletin of the History of Medicine<\/em> 79, no. 4 (2005): 627\u201363.<\/p>\n\n\n\n

Tomes, Nancy.\u00a0\u00a0Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers<\/em>.\u00a0\u00a0Chapel Hill: University of North Carolina Press, 2016.<\/p>\n\n\n\n

Tone, Andrea. \u201cContraceptive Consumers: Gender and the Political Economy of Birth Control in the 1930s.\u201d\u202fJournal of Social History<\/em>\u202f29, no. 3 (1996): 485\u2013506.\u00a0<\/p>\n\n\n\n

Veit, Helen Zoe. \u201cEating Cotton: Cottonseed, Crisco, and Consumer Ignorance.\u201d The Journal of the Gilded Age and Progressive Era<\/em> 18, no. 4 (2019): 397\u2013421.<\/p>\n\n\n\n

Veri, Maria.  \u201cGot Athletes?: The Use of Male Athlete Celebrity Endorsers in Early Twentieth-Century Dairy Industry Promotions.\u201d  Journal of Sport History<\/em> 43:3 (Fall 2016): 290-305.

Vo Phun, Juily Iyn.  \u201cHealth Brokers: Chinese Herbal Doctors, Medical Tourism, and Medical Advertisements in Southern California, 1900-1941.\u201d  Amerasia Journal<\/em> 43:2 (2017): 47-78.<\/p>\n\n\n\n

Ward, Christina.  American Advertising Cookbooks: How Corporations Taught Us to Love Spam, Bananas, and Jell-O<\/em>.  Washington: Process Media, 2019.<\/p>\n\n\n\n

Ward, John, and Christian Warren, eds.  Silent Victories: The History and Practice of Public Health in Twentieth Century America<\/em>.   New York: Oxford University Press, 2007.  (a couple chapters touching on advertising)<\/p>\n\n\n\n

Weber, Margaret.  \u201cThe Cult of Convenience: Marketing and Food in Postwar America.\u201d Enterprise & Society<\/em> 22:3 (September 2021): 605-634.<\/p>\n\n\n\n

Wilson, Bee.  Swindled: The Dark History of Food Fraud, From Poisoned Candy to Counterfeit Coffee<\/em>.  Princeton: Princeton University Press, 2008.<\/p>\n\n\n\n

Witherspoon, Elizabeth. M.\u00a0 “Courage of Convictions: The St. Louis Post-Dispatch, the New York Times, and Reform of the Pure Food and Drug Act, 1933-1937.”\u00a0\u00a0Journalism and Mass Communication Quarterly<\/em>\u00a075:4 (Winter 1998): 776-788.<\/p>\n\n\n\n

Young, James Harvey. \u201cPatent Medicines: An Early Example of Competitive Marketing.\u201d\u202fThe Journal of Economic History<\/em>\u202f20, no. 4 (1960): 648\u2013656.\u202f\u00a0<\/p>\n\n\n\n

Young, James Harvey.  The Toadstool Millionaires:  A Social History of Patent Medicines in America Before Federal Regulation. <\/em>Princeton: Princeton University Press, 1961.<\/p>\n\n\n\n

Young, James Harvey.  The Medical Messiahs: A Social History of Health Quackery in Twentieth Century America<\/em>.  Princeton: Princeton University Press, 1967.<\/p>\n\n\n\n

Zeide, Anna.  Canned: The Rise and Fall of Consumer Confidence in the American Food Industry.  <\/em>Berkeley: University of California Press, 2018.<\/p>\n\n\n\n

Advertising Index Page<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising Index Page Alkon, Ava. \u201cLate 20th-Century Consumer Advocacy, Pharmaceuticals, and Public Health: Public Citizen\u2019s Health Research Group in Historical Perspective.\u201d  PhD dissertation, Columbia University, 2012. American Medical Association.  Nostrums an d Quackery: Articles on the Nostrum Evil and Quackery, Reprinted, With Additions and Modifications, From the Journal of the American Medical Association.  2nd ed.  Chicago: American Medical Association, […]<\/p>\n","protected":false},"author":48,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-313","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/comments?post=313"}],"version-history":[{"count":23,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/313\/revisions"}],"predecessor-version":[{"id":2420,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/313\/revisions\/2420"}],"wp:attachment":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/media?parent=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}