{"id":307,"date":"2021-09-18T17:20:34","date_gmt":"2021-09-18T17:20:34","guid":{"rendered":"https:\/\/mupages.marshall.edu\/sites\/masscommhistorybibliography\/?page_id=307"},"modified":"2025-07-25T21:16:26","modified_gmt":"2025-07-25T21:16:26","slug":"retail-stores-mail-order-shopping-and-display-of-goods","status":"publish","type":"page","link":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/retail-stores-mail-order-shopping-and-display-of-goods\/","title":{"rendered":"Retail Stores, Mail Order, Shopping, and Display of Goods"},"content":{"rendered":"\n

Advertising Index Page<\/a><\/p>\n\n\n\n

Abelson, Elaine S.  When Ladies Go A-Thieving: Middle Class Shoplifters in the Victorian Department Store<\/em>.  New York: Oxford University Press, 1989.<\/p>\n\n\n\n

Amerian, Stephanie M.  \u201cBuying European: The Marshall Plan and American Department Stores.\u201d  Diplomatic History<\/em> 39:1 (January 2015): 45-69.<\/p>\n\n\n\n

Appel, Joseph.  A Business Biography of John Wanamaker, Founder and Builder<\/em>.  New York, 1930.<\/p>\n\n\n\n

Appel, Joseph H.  Growing Up with Advertising<\/em>.  New York: Business Bourse, 1940.<\/p>\n\n\n\n

Arceneaux, Noah.  \u201cThe Wireless Window: Department Stores and Radio Retailing in the 1920s.\u201d  Journalism and Mass Communication Quarterly<\/em> 83:3 (Autumn 2006): 581-595.<\/p>\n\n\n\n

Arceneaux, Noah. \u201cWanamaker\u2019s Department Store and the Origins of Electronic Media, 1910\u20131922.\u201d Technology and Culture<\/em> 51 (October 2010): 809\u2013828.<\/p>\n\n\n\n

Arceneaux, Noah.  \u201cDepartment Stores and Television: Broadcasting the Display Window into the Home, 1939-1950.\u201d  Journalism History<\/em> 43:4 (Winter 2018): 219-227.<\/p>\n\n\n\n

Baker, Henry Givins.  Rich\u2019s of Atlanta, the Story of a Store since 1867<\/em>.  Atlanta: University of Georgia School of Business Administration, 1953.<\/p>\n\n\n\n

Beal, Thomas David.  “Selling Gotham: The Retail Trade in New York from the Public Market to Alexander T. Stewart’s Marble Palace, 1625-1860.”   PhD dissertation, State University of New York- Stony Brook, 1998.<\/p>\n\n\n\n

Benson, Susan Porter.  Counter Cultures: Saleswomen, Managers, and Customers in American Department Stores 1890-1940.  <\/em>Urbana: University of Illinois Press, 1986.<\/p>\n\n\n\n

Bjelopera, Jerome P.  City of Clerks: Office and Sales Workers in Philadelphia, 1870\u00ad1920<\/em>.  Urbana: University of Illinois Press, 2005.<\/p>\n\n\n\n

Brady, Maxine.  Bloomingdale\u2019s<\/em>.  New York: Harcourt, 1980.<\/p>\n\n\n\n

Bradley, Patricia. \u201cJohn Wanamaker\u2019s \u2018Temple of Patriotism\u2019 Defines Early 20th Century Advertising and Brochures.\u201d American Journalism<\/em> 15, no. 2 (1998): 15\u201335.<\/p>\n\n\n\n

Bronner, Simon J., ed., Consuming Visions: Accumulation and Display of Goods in America 1880-1920. <\/em>New York: Norton, 1989.*<\/p>\n\n\n\n

    A collection of essays by different scholars writing about the emergence of a consumer culture that placed emphasis on accumulation and display of goods in public and private spaces as a symbol of social and economic status and development.  The authors employ a material culture approach to examine the acts, customs, and institutions that created and reflected the new culture of consumption.  Individual essays examine the rise of the department store and retail display, changes in interior design, museum collections, rural consumption, and the increasing importance of “style,” among other topics.  The collection, along with the extensive references included with each essay, make this a valuable resource for the study of material aspects of consumer culture.<\/p>\n\n\n\n

Buckley, Jim.  The Drama of Display<\/em>.  New York:  Pellegrini and Cudahy, 1953.<\/p>\n\n\n\n

Case, Andrew N. \u201cThe Solid Gold Mailbox: Direct Mail and the Changing Nature of Buying and Selling in the Postwar United States.\u201d History of Retailing and Consumption<\/em> 1:1 (2015): 28-46.<\/p>\n\n\n\n

Centennial Book of the John Wanamaker New York Store, formerly A.T. Stewart, 1823-1924<\/em>.  New York: 1924.<\/p>\n\n\n\n

Cohen, Lizabeth A.  “From Town Center to Shopping Center: The Reconfiguration of Community Marketplaces in Postwar America.” American Historical Review<\/em> 101 (October 1996): 1050-81.<\/p>\n\n\n\n

Collins, Kenneth.  Retail Selling and the New Order<\/em>.  New York: Greenberg, 1934.<\/p>\n\n\n\n

Cross, Gary S, and Robert N. Proctor.  Packaged Pleasures: How Technology and Marketing Revolutionized Desire<\/em>.  Chicago: University of Chicago Press, 2014.<\/p>\n\n\n\n

Curry, Mary E.  Creating an American Institution: The Merchandising Genius of J.C. Penny<\/em>.  New York: Garland, 1993.<\/p>\n\n\n\n

Demers, Elizabeth Sherburn. \u201cKeeping a Store: The Social and Commercial Worlds of John Askin in the Eighteenth-Century Great Lakes, 1763\u20131796.\u201d  PhD dissertation, Michigan State University, 2010.<\/p>\n\n\n\n

Deutsch, Tracey.  Building a Housewife\u2019s Paradise: Gender, Politics, and American Grocery Stores in the Twentieth Century<\/em>.  Chapel Hill: University of North Carolina Press, 2010.<\/p>\n\n\n\n

Donovan, Frances R.  The Saleslady<\/em>.  Chicago: University of Chicago Press, 1929.<\/p>\n\n\n\n

Doubman, J. Russell, and John R. Whitaker.  The Organization and Operation of Department Stores<\/em>.  New York: John Wiley, 1927.<\/p>\n\n\n\n

Dyer, Stephanie.  \u201cMarkets in the Meadows: Department Stores and Shopping Centers in the Decentralization of Philadelphia, 1920-1980.\u201d  PhD dissertation, University of Pennsylvania, 2000.<\/p>\n\n\n\n

Elias, Stephen N.  Alexander T. Stewart: The Forgotten Merchant Prince<\/em>.  Charlottesville: University Press of Virginia, 1994.<\/p>\n\n\n\n

Elvins, Sarah.  Sales & Celebrations: Retailing and Regional Identity in Western New York State, 1920-1940<\/em>.  Athens: Ohio University Press, 2004.<\/p>\n\n\n\n

Emmett, Boris, and John E. Jeuck.  Catalogs and Counters: A History of Sears, Roebuck, and Company<\/em>.  Chicago: University of Chicago Press, 1950.<\/p>\n\n\n\n

Esperdy, Gabrielle.  Modernizing Main Street: Architecture and Consumer Culture in the New Deal<\/em>.  Chicago: University of Chicago Press, 2008.<\/p>\n\n\n\n

Federhen, Deborah A., et al.  Accumulation and Display: Mass Marketing Household Goods in America, 1880-1920<\/em>.  Winterthur, DE: Winterthur Museum, 1986.<\/p>\n\n\n\n

Ferry, John William.  A History of the Department Store<\/em>.  New York: Macmillan, 1960.<\/p>\n\n\n\n

Fisch, Victoria. \u201cThe Danielewicz Store of Mokelumne Hill, California.\u201d Western States Jewish History<\/em> 44 (Fall 2011): 23\u201333.<\/p>\n\n\n\n

Fischer, A. T.  Window and Store Display<\/em>.  Garden City: Doubleday, Page, and Co., 1921.<\/p>\n\n\n\n

Fitz-Gibbon, Bernice.  Macy’s, Gimbels and Me: How to Earn $90,000 a Year in Retail Advertising<\/em>.  New York: Simon & Schuster, 1967.<\/p>\n\n\n\n

Forgosh, Linda B.  Louis Bamberger: Department Store Innovator and Philanthropist<\/em>.  New York: Brandeis University Press, 2016.<\/p>\n\n\n\n

Friedman, Walter A.  Birth of a Salesman: The Transformation of Selling in America.<\/em>  Cambridge: Harvard University Press, 2004.<\/p>\n\n\n\n

Fullerton, Ronald A.  \u201cThe Art of Public Relations: U.S. Department Stores, 1876-1923.\u201d  Public Relations Review<\/em> 16:3 (Fall 1990): 68-79.<\/p>\n\n\n\n

Gibbons, Herbert Adams.  John Wanamaker<\/em>.  New York: Harper, 1926.<\/p>\n\n\n\n

Godinez, F. Laurent.  Display Window Lighting and the City Beautiful: Facts and New Ideas for Progressive Merchants<\/em>.  New York, 1914.<\/p>\n\n\n\n

Gruen, Victor, and Larry Smith.  Shopping Town, USA: The Planning of Shopping Centers<\/em>.  New York: Reinhold, 1960.<\/p>\n\n\n\n

Hahn, John, ed.  Twenty-Five Years of Retailing, 1911-1936<\/em>.  New York: National Retail Dry Goods Association, 1936.<\/p>\n\n\n\n

Hahn, Lew.  Stores, Merchants, and Customers<\/em>.  New York: Fairchild Publications, 1952.<\/p>\n\n\n\n

Hardwick, M. Jeffrey.  Mall Maker: Victor Gruen, Architect of the American Dream<\/em>.  Philadelphia: University of Pennsylvania Press, 2004.<\/p>\n\n\n\n

Harris, Leon.  Merchant Princes: An Intimate History of the Jewish Families Who Built Great Department Stores<\/em>.  New York: Harper, 1979.<\/p>\n\n\n\n

Harris, Richard. \u201cThe Birth of the North American Home Improvement Store, 1905\u20131929.\u201d Enterprise & Society<\/em> 10 (December 2009): 687\u2013728.<\/p>\n\n\n\n

Hendrickson, Robert.  The Grand Emporiums: The Illustrated History of America’s Great Department Stores<\/em>.  New York: Stein and Day, 1978.<\/p>\n\n\n\n

Hess, Max.  Every Dollar Counts: The Story of the American Department Store<\/em>.  New York: Fairchild Publications, 1952.<\/p>\n\n\n\n

Highland, Kristen Doyle.  \u201cIn the Bookstore: The Houses of Appleton and Book Cultures in Antebellum New York City.\u201d  Book History<\/em> 19:1 (2016): 214-255.<\/p>\n\n\n\n

Hine, Thomas.  The Total Package: The Evolution and Secret Meaning of Boxes, Bottles, Cans, and Tubes<\/em>.  Boston: Little, Brown, 1995.<\/p>\n\n\n\n

Howard, Vicki. \u201c\u2018The Biggest Small-Town Store in America\u2019: Independent Retailers and the Rise of Consumer Culture.\u201d Enterprise & Society<\/em> 9 (September 2008): 457\u2013486.<\/p>\n\n\n\n

Howard, Vicki.  \u201cDepartment Store Advertising in Newspapers, Radio, and Television, 1920-1960.\u201d Journal of Historical Research in Marketing <\/em>2:1 (2010): 61-85.<\/p>\n\n\n\n

Howard, Vicki.  From Main Street to Mall: The Rise and Fall of the American Department Store<\/em>.  Philadelphia: University of Pennsylvania Press, 2015.<\/p>\n\n\n\n

Hower, Ralph M.  “Urban Retailing 100 Years Ago.”  Bulletin of the Business Historical Society<\/em> 12 (December 1938).<\/p>\n\n\n\n

Hower, Ralph M.  History of Macy’s of New York, 1858-1919<\/em>.  Cambridge: Harvard University Press, 1943.<\/p>\n\n\n\n

Hungerford, Edward.  The Romance of a Great Store<\/em>.  New York: Robert M. McBride, 1922.<\/p>\n\n\n\n

Huppatz. D.J.  \u201cRobot Salesmen: Automated Food Retailing in the United States, 1925-1939.\u201d History of Retailing and Consumption<\/em> 7:3 (2021): 261-276.<\/p>\n\n\n\n

Iarocci, Louisa M.  “Spaces of Desire: The Department Store in America.”  PhD dissertation, Boston University, 2003.<\/p>\n\n\n\n

Iarocci, Louisa.  Visual Merchandising: The Image of Selling<\/em>.  New York: Routledge, 2013.<\/p>\n\n\n\n

Iarocci, Louisa. The Urban Department Store in America, 1850-1930<\/em>.  Burlington, VT: Ashgate, 2014.<\/p>\n\n\n\n

Ingram, Paul, and Hayagreeva Rao.  \u201cStore Wars: The Enactment and Repeal of Anti-Chain Store Legislation in America.\u201d  American Journal of Sociology<\/em> 110:2 (September 2004): 446-487.<\/p>\n\n\n\n

Jackson, Kenneth T.  \u201cAll the World\u2019s a Mall: Reflections on the Social and Economic Consequences of the Shopping Center.\u201d  American Historical Review<\/em> 101 (October 1996): 1111-1121.<\/p>\n\n\n\n

Johnson, Val Marie. \u201c\u2018Look for the Moral and Sex Sides of the Problem\u2019: Investigating Jewishness, Desire, and Discipline at Macy\u2019s Department Store, New York City, 1913.\u201d Journal of the History of Sexuality<\/em>18 (September 2009): 457\u2013485.<\/p>\n\n\n\n

Kimbrough, Emily.  Through Charley’s Door<\/em>.  New York: Harper, 1952.<\/p>\n\n\n\n

Kirk, Nicole C.  Wanamaker\u2019s Temple: The Business of Religion in an Iconic Department Store<\/em>.  New York: New York University Press, 2018.<\/p>\n\n\n\n

Kirstein, George.  Stores and Unions: A Study of the Growth of Unionism in Dry Goods and Department Stores<\/em>.  New York: Fairchild Publications, 1950.<\/p>\n\n\n\n

Kowinski, William S.  The Malling of America<\/em>.  New York: William Morrow, 1984.<\/p>\n\n\n\n

Kruger, David Delbert. \u201cChanging Times, Changing Spaces: The South Dakota Stores of J. C. Penney.\u201d South Dakota History<\/em> 40 (Winter 2010): 295\u2013334.<\/p>\n\n\n\n

Kruger, David Delbert. \u201cMain Street Empire: J. C. Penney in Nebraska.\u201d Nebraska History<\/em> 92 (Summer 2011): 54\u201369.<\/p>\n\n\n\n

Kruger, David Delbert. \u201cEarl Corder Sams and the Rise of J. C. Penney.\u201d Kansas History <\/em>35 (Autumn 2012): 164\u2013185.<\/p>\n\n\n\n

Kruger, David Delbert. \u201cThis Was J. C. Penny: A Century of James Penney\u2019s Main Street Department Stores in the Rocky Mountain West.\u201d Montana: The Magazine of Western History<\/em> 62 (Autumn 2012): 3\u201326. <\/p>\n\n\n\n

Lange, Alexandra.\u00a0\u00a0Meet Me By the Fountain: An Inside History of the Mall<\/em>.\u00a0\u00a0New York: Bloomsbury, 2022.<\/p>\n\n\n\n

Lasc, Anca I. \u201cThe Traveling Sidewalk: The Mobile Architecture of American Shop Windows at the Turn of the Twentieth Century.\u201d\u00a0Journal of Design History<\/em>\u00a031, no. 1 (2018): 24\u201345.<\/p>\n\n\n\n

Leach, William R.  “Strategies of Display and the Production of Desire,” in Simon J. Bronner, ed., Consuming Visions: Accumulation and Display of Goods in America 1880-1920. <\/em>New York: Norton, 1989.<\/p>\n\n\n\n

    Leach explains major changes in retail practices and the rise of the urban retail store in the late 19th century.  He outlines a cultural shift from a “Land of Comfort” in which Americans were surrounded by natural abundance and restraint to a “Land of Desire” centered on accumulation and the creation of wants and desires by advertisers and store windows.  A key element in this shift was the use of electric lighting, colored glass, realistic mannequins, and music to transform a shop into a “retail environment,” creating a spectacle and attracting potential customers.  John Wanamaker of Philadelphia, in particular, was a major innovator in the use of these modern techniques.  Leach expanded greatly on these points in his 1993 Land of Desire<\/em>.  See following entry.<\/p>\n\n\n\n

Leach, William R.  Land of Desire: Merchants, Power, and the Rise of a New American Culture. <\/em>New York: Pantheon, 1993.<\/p>\n\n\n\n

Lebhar, Godfrey M.  Chain Stores in America, 1859-1950<\/em>.  Chicago: Crain, 1952.<\/p>\n\n\n\n

Levinson, Marc.  The Great A&P and the Struggle for Small Business in America<\/em>.  Boston: Hill & Wang, 2011.<\/p>\n\n\n\n

Longstreth, Richard.  The Drive-In, the Supermarket, and the Transformation of Commercial Space in Los Angeles, 1919-1941<\/em>.  Cambridge: MIT Press, 1999.<\/p>\n\n\n\n

Longstreth, Richard.   \u201cSears, Roebuck and the Remaking of the Department Store, 1924\u201342.\u201d  Journal of the Society of Architectural Historians<\/em> 65 (June 2006): 238\u201379.   <\/p>\n\n\n\n

Longstreth, Richard.  The American Department Store Transformed, 1920-1960<\/em>.  New Haven: Yale University Press, 2011.<\/p>\n\n\n\n

Luxenberg, Stan.  Roadside Empires: How the Chains Franchised America<\/em>.  New York: Viking, 1985.

MacMaster, Richard K.  \u201cPhiladelphia Merchants, Backcountry Shopkeepers, and Town-Making Fever.\u201d Pennsylvania History<\/em> 81 (Summer 2014): 342\u2013363.<\/p>\n\n\n\n

Mahoney, Tom, and Leonard Sloane.  The Great Merchants: America’s Foremost Retail Institutions and the People Who Made Them Great<\/em>.  rev.ed.  New York: Harper and Row, 1966.<\/p>\n\n\n\n

Malino, Sarah Smith.  \u201cFaces Across the Counter: A Social History of Female Department Store Employees, 1870-1920.\u201d  PhD dissertation, 1982.<\/p>\n\n\n\n

Marcus, Leonard S.  The American Store Window<\/em>.  New York: Whitney Library of Design, 1978.<\/p>\n\n\n\n

Mayer, Joseph.  The Revolution in Merchandise<\/em>.  New York: Greenberg, 1938.<\/p>\n\n\n\n

Mayo, James M.  The American Grocery Store: The Business Evolution of an Architectural Space<\/em>.  Westport: Greenwood Press, 1993.<\/p>\n\n\n\n

Mayfield, Frank M.  The Department Store Story<\/em>.  New York: Fairchild Publications, 1949.<\/p>\n\n\n\n

Mayo, James M.  The American Grocery Store: The Evolution of a Business Space<\/em>.  Westport, CT: Greenwood Press, 1993.<\/p>\n\n\n\n

Means, Bertha.  \u201cClothing Store Windows: Communication Through Style.\u201d Studies in Visual Communication<\/em> 7:4 (Fall 1981): 64-71.<\/p>\n\n\n\n

O’Connor, John E. and Charles F. Cummings, \u201cBamberger\u2019s Department Store, Charm Magazine, and the Culture of Consumption in New Jersey, 1924-1932.\u201d New Jersey History<\/em> 1984 102: 34 (1984): 1-33.<\/p>\n\n\n\n

Orr, Emily M.  Designing the Department Store: Display and Retail at the Turn of the Twentieth Century<\/em>.  New York: Bloomsbury, 2020.<\/p>\n\n\n\n

Parker, Traci.  Department Stores and the Black Freedom Movement: Workers, Consumers, and Civil Rights from the 1930s to the 1980s<\/em>.  Chapel Hill: University of North Carolina Press, 2019.<\/p>\n\n\n\n

Perry, Charles R.  The Negro in the Department Store Industry<\/em>.  Philadelphia: Wharton School of Finance and Commerce, 1971.<\/p>\n\n\n\n

Pitrone, Jean M.  F.W. Woolworth and the American Five and Dime: A Social History<\/em>.  Jefferson, NC: McFarland, 2003.<\/p>\n\n\n\n

Pollack, Benjamin, and Janice Todd.  \u201cBefore Charles Atlas: Earle Liederman, the 1920s King of Mail-Order Muscle.\u201d  Journal of Sport History<\/em> 44:3 (Fall 2017): 399-420.

Popp, Richard K.  \u201cThe Anywhere, Anytime Market: The 800-Number, Direct Marketing, and the New Networks of Consumption.\u201d  Enterprise & Society<\/em> 19:3 (September 2018): 702-732.<\/p>\n\n\n\n

Radtke, Terry. “Shopping in the Machine Age: Chain Stores, Consumerism, and the Politics of Business Reform.” in The Quest for Social Justice<\/em>, Alan D. Corre, ed. Madison: University of Wisconsin Press, 1992.<\/p>\n\n\n\n

Remus, Emily.  A Shopper\u2019s Paradise: How the Ladies of Chicago Claimed Power and Pleasure in the New Downtown<\/em>. Cambridge: Harvard University Press, 2019.<\/p>\n\n\n\n

Ressequie, Harry E.  “Alexander Turney Stewart and the Development of the Department Store, 1823-1876.”  Business History Review<\/em> 39 (Autumn 1965) 301-322.<\/p>\n\n\n\n

Robbins, Pamela D.  “Stack ’em High and Sell ’em Cheap: James “Doc” Webb and Webb’s City, St. Petersburg, Florida.” PhD dissertation, Florida State University, 2003.<\/p>\n\n\n\n

Rosenbloom, Jack.  Ballyhoo, Bargains, and Banners<\/em>.  New York: Empire Publishing, 1934.<\/p>\n\n\n\n

Rubinow, I.M.  \u201cPremiums in Retail Trade.\u201d  Journal of Political Economy<\/em> 13:4 (September 1905): 574-586.<\/p>\n\n\n\n

Savitt, Ronald.  \u201cThe Greatest Store West of Chicago: Meier & Frank, 1857-1932.\u201d  Journal of Historical Research in Marketing <\/em>9:1 (2017): 17-33.     Portland, Oregon<\/p>\n\n\n\n

Scott, Peter M., and James Walker. \u201cSales and Advertising Expenditure for Interwar American Department Stores.\u201d Journal of Economic History<\/em> 71 (March 2011): 40\u201369.<\/p>\n\n\n\n

Scharoun, Lisa. America at the Mall: The Cultural Role of a Retail Utopia.<\/em> Jefferson: McFarland, 2012. <\/p>\n\n\n\n

Scott, Peter M., and James Walker.  \u201cSales and Advertising Expenditure for Interwar American Department Stores.\u201d  Journal of Economic History<\/em> 71:1 (March 2011): 40-69.<\/p>\n\n\n\n

Smith, David Sellers. \u201cThe Elimination of the Unworthy: Credit Men and Small Retailers in Progressive Era Capitalism.\u201d Journal of the Gilded Age and Progressive Era<\/em> 9 (April 2010): 197\u2013220.<\/p>\n\n\n\n

Smith, Mary Ann.  “John Snook and the Design for A.T. Stewart’s Store.”  New York Historical Society Quarterly<\/em> 58 (January 1974): 18-33.<\/p>\n\n\n\n

Spears, Timothy B.  100 Years on the Road: The Traveling Salesman in American Culture<\/em>.  New Have: Yale University Press, 1995.<\/p>\n\n\n\n

Spellman, Susan V.  Cornering the Market: Independent Grocers and Innovation in American Small Business.<\/em>  New York: Oxford University Press, 2016.<\/p>\n\n\n\n

Stranger, Howard R. \u201cThe Larkin Clubs of Ten: Consumer Buying Clubs and Mail-Order Commerce, 1890\u20131940.\u201d  Enterprise & Society<\/em> 9 (March 2008): 125\u201364.<\/p>\n\n\n\n

Taft, William Nelson.  The Handbook of Window Display<\/em>.  New York: McGraw-Hill, 1926.<\/p>\n\n\n\n

Tolbert, Lisa C.  Beyond Piggly Wiggly: Inventing the American Self-Service Store<\/em>.  Athens: University of Georgia Press, 2023.<\/p>\n\n\n\n

Traub, Marvin, and Tom Teicholz.  Like No Other Store: The Bloomingdale\u2019s Legend and the Revolution in American Marketing<\/em>.  New York: Times Books, 1993.<\/p>\n\n\n\n

Twyman, Robert W.  History of Marshall Field & Co., 1852-1906<\/em>.  Philadelphia, 1954.<\/p>\n\n\n\n

Weisman, Winston.  “Commercial Palaces of New York: 1845-1875.”  Art Bulletin<\/em> 36 (December 1954): 285-302.<\/p>\n\n\n\n

Wendt, Lloyd, and Herman Kogan.  Give the Lady What She Wants<\/em>.  Chicago: Rand MacNally, 1952.   (Marshall Field\u2019s)<\/p>\n\n\n\n

Wenger, Diane.  “Delivering the Goods: The Country Storekeeper and Inland Commerce in the Mid-Atlantic.”  Pennsylvania Magazine of History and Biography<\/em> 129 (January 2005): 45-72.<\/p>\n\n\n\n

Whitaker, Jan.  Service and Style: How the American Department Store Fashioned the Middle Class<\/em>.  New York: St. Martin\u2019s, 2006.<\/p>\n\n\n\n

White, Sophie.  \u201cA Baser Commerce: Retailing, Class, and Gender in French Colonial New Orleans.\u201d  William and Mary Quarterly<\/em> 63:3 (July 2006): 517-550.<\/p>\n\n\n\n

Woloson, Wendy A.  \u201cWishful Thinking: Retail Premiums in Mid-Nineteenth Century America.\u201d  Enterprise & Society<\/em> 13:4 (December 2012): 790-831.<\/p>\n\n\n\n

Wood, Barry James.  Shop Windows: 75 Years of the Art of Display.<\/em>  New York, 1982.<\/p>\n\n\n\n

Zeide, Anna.  \u201cGrocery Garbage: Food Waste and the Rise of Supermarkets in the Mid-Twentieth Century United States.\u201d History of Retailing and Consumption<\/em> 5:1 (2019): 71-86.<\/p>\n\n\n\n

Zukin, Sharon.  Point of Purchase: How Shopping Changed American Culture<\/em>.  New York: Routledge, 2003.<\/p>\n\n\n\n

Advertising Index Page<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising Index Page Abelson, Elaine S.  When Ladies Go A-Thieving: Middle Class Shoplifters in the Victorian Department Store.  New York: Oxford University Press, 1989. Amerian, Stephanie M.  \u201cBuying European: The Marshall Plan and American Department Stores.\u201d  Diplomatic History 39:1 (January 2015): 45-69. Appel, Joseph.  A Business Biography of John Wanamaker, Founder and Builder.  New York, 1930. Appel, Joseph H.  Growing Up […]<\/p>\n","protected":false},"author":48,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-307","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/comments?post=307"}],"version-history":[{"count":8,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/307\/revisions"}],"predecessor-version":[{"id":2095,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/307\/revisions\/2095"}],"wp:attachment":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/media?parent=307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}