{"id":292,"date":"2021-09-18T17:07:24","date_gmt":"2021-09-18T17:07:24","guid":{"rendered":"https:\/\/mupages.marshall.edu\/sites\/masscommhistorybibliography\/?page_id=292"},"modified":"2021-12-22T04:45:20","modified_gmt":"2021-12-22T04:45:20","slug":"agency-histories","status":"publish","type":"page","link":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/agency-histories\/","title":{"rendered":"Agency Histories"},"content":{"rendered":"\n

Advertising Index Page<\/a><\/p>\n\n\n\n

Advertising Age<\/em>.  The Centennial of J. Walter Thompson Company: Commemorating 100 Years of American Advertising.  7 December 1964.  Special Issue.<\/p>\n\n\n\n

Alter, Stewart.  Truth Well Told: McCann-Erickson and the Pioneering of Global Advertising<\/em>.  New York: McCann-Erickson, 1995.<\/p>\n\n\n\n

N.W. Ayer & Son.  The Ayer Idea in Advertising<\/em>.  Philadelphia, privately published, 1912.<\/p>\n\n\n\n

N.W. Ayer.\u00a0\u00a0125 Years of Building Brands<\/em>.\u00a0 Philadelphia, 1990.<\/p>\n\n\n\n

Burt, F. Allen.\u00a0\u00a0American Advertising Agencies: An Inquiry into Their Origin, Growth, Functions, and Future<\/em>.\u00a0\u00a0New York: Harper & Brothers, 1940.\u00a0\u00a0<\/p>\n\n\n\n

Davis, Rhiannon. \u201cNegotiating Local and Global Knowledge and History: J. Walter Thompson around the Globe, 1928\u20131960.\u201d Journal of Australian Studies<\/em> 36 (no. 1, 2012): 81\u201397.<\/p>\n\n\n\n

Gennaro, Stephen.  \u201cJ. Walter Thompson and the Creation of the Modern Advertising Agency.\u201d  Advertising and Society Review<\/em> 10:3 (2009).<\/p>\n\n\n\n

Goldman, Kevin.  Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire<\/em>.  New York: Simon and Schuster, 1997.<\/p>\n\n\n\n

Groesbeck, Kenneth.  The Advertising Agency Business<\/em>.  Chicago: Advertising Publications, Inc., 1964.<\/p>\n\n\n\n

Hower, Ralph M.  The History of an Advertising Agency: N.W. Ayer & Son at Work, 1869-1939.<\/em>  Cambridge: Harvard University Press, 1939.<\/p>\n\n\n\n

Hultquist, Clark Eric.  “Americans in Paris:  The J. Walter Thompson Company in France, 1927-1968.”  Enterprise and Society<\/em> 4 (September 2003): 471-501.<\/p>\n\n\n\n

Keeler, Floyd Y., and Albert E. Haase.  The Advertising Agency<\/em>.  New York: Garland, 1985.<\/p>\n\n\n\n

Kleinman, Philip. Saatchi & Saatchi: The Inside Story<\/em>.  Lincolnwood, IL: NTC Business, 1989.<\/p>\n\n\n\n

Kreshel, Peggy Jean.  \u201cToward a Cultural History of Advertising Research: A Case Study of J. Walter Thomposon, 1908-1925.\u201d  PhD dissertation, University of Illinois, 1989.<\/p>\n\n\n\n

Kreshel, Peggy J.  “The Culture of J. Walter Thompson, 1915-1925.”  Public Relations Review<\/em> 16:3 (Fall 1990): 80-89.<\/p>\n\n\n\n

Merron, J.  “Putting Foreign Consumers on the Map: J. Walter Thompson’s Struggle with General Motors’ International Advertising Account in the 1920s.” Business History Review <\/em>73:3 (1999): 465-503. <\/p>\n\n\n\n

Miracle, Gordon E.  “A Historical Analysis to Explain the Evolution of Advertising Agency Services.”  Journal of Advertising<\/em> 6 (1977): 24-28.<\/p>\n\n\n\n

Silva, Jonathan.  “The Marketing Complex: The J. Walter Thompson Company, 1916-1929.”  Essays in Economic and Business History<\/em> 14 (1996): 207-218.<\/p>\n\n\n\n

Silva, Jonathan. \u201cJ. Walter Thompson Company and Its Clients: Marketing a Relationship.\u201d Business and Economic History<\/em> 25:1 (Fall 1996): 124-129.<\/p>\n\n\n\n

Stabner, Karen.  Inventing Desire: Inside Chiat\/Day, the Hottest Shop, the Coolest Players, the Big Business of Advertising<\/em>.  New York: Simon and Schuster, 1999.<\/p>\n\n\n\n

Tedesco, Kevin.\u00a0\u00a0Ayer: 125 Years of Building Brands<\/em>.\u00a0\u00a0New York: Ayer Worldwide, 1994.<\/p>\n\n\n\n

Vos, Tim P.\u00a0\u00a0\u201cExplaining the Origins of the Advertising Agency.\u201d\u00a0American Journalism<\/em>\u00a030:4 (Fall 2013): 450-472.<\/p>\n\n\n\n

Webber, Gordon.  Our Kind of People: The Story of the First 50 Years at Benton and Bowles<\/em>.  New York: Benton and Bowles, 1979.<\/p>\n\n\n\n

West, D.\u00a0 “From T-Square to T-Plan: The London Office of the J. Walter Thompson Advertising Agency, 1919-1970.”\u00a0Business History\u00a0<\/em>(Great Britain) 29:2 (1987): 199-217.<\/p>\n\n\n\n

Woodard, James P. \u201cMarketing Modernity: The J. Walter Thompson Company and North American Advertising in Brazil, 1929-1939.\u201d\u00a0Hispanic American Historical Review<\/em>\u00a082:2 (May 2002): 257-290.<\/p>\n\n\n\n

Advertising Index Page<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising Index Page Advertising Age.  The Centennial of J. Walter Thompson Company: Commemorating 100 Years of American Advertising.  7 December 1964.  Special Issue. Alter, Stewart.  Truth Well Told: McCann-Erickson and the Pioneering of Global Advertising.  New York: McCann-Erickson, 1995. N.W. Ayer & Son.  The Ayer Idea in Advertising.  Philadelphia, privately published, 1912. N.W. Ayer.\u00a0\u00a0125 Years of Building […]<\/p>\n","protected":false},"author":48,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-292","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/comments?post=292"}],"version-history":[{"count":4,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/292\/revisions"}],"predecessor-version":[{"id":700,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/292\/revisions\/700"}],"wp:attachment":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/media?parent=292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}