{"id":289,"date":"2021-09-18T17:05:52","date_gmt":"2021-09-18T17:05:52","guid":{"rendered":"https:\/\/mupages.marshall.edu\/sites\/masscommhistorybibliography\/?page_id=289"},"modified":"2025-07-25T19:41:31","modified_gmt":"2025-07-25T19:41:31","slug":"outdoor-advertising","status":"publish","type":"page","link":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/outdoor-advertising\/","title":{"rendered":"Outdoor Advertising"},"content":{"rendered":"\n

Advertising Index Page<\/a><\/p>\n\n\n\n

Agnew, Hugh.  Outdoor Advertising<\/em>.  New York: McGraw Hill, 1938.<\/p>\n\n\n\n

Baker, Laura E. \u201cPublic Sites versus Public Sights: The Progressive Response to Outdoor Advertising and the Commercialization of Public Space.\u201d  American Quarterly<\/em> 59 (December 2007): 1187\u20131213.<\/p>\n\n\n\n

Basten, Fred E.  Great American Billboards:  100 Years of History by the Side of the Road<\/em>.  Berkeley: Ten Speed Press, 2006.<\/p>\n\n\n\n

Blake, Peter.  God’s Own Junkyard.<\/em>  The Planned Deterioration of America’s Landscape.<\/em>  New York: Holt, Rinehart and Winston, 1964.<\/p>\n\n\n\n

Constantine, Mildred, and Egbert Jacobson. Sign Language<\/em>.  New York: Reinhold Publishers, 1961.<\/p>\n\n\n\n

Corzo-Duchardt, Beth.  \u201cPaper Girls: Gender and Materiality in Turn of the Century Outdoor Advertising.\u201d  Feminist Media Histories<\/em> 1:3 (Summer 2015): 38-65.<\/p>\n\n\n\n

Duce, Herbert Cecil.  Poster Advertising<\/em>.  Chicago, 1912.<\/p>\n\n\n\n

Goldman, Robert, and Stephen Papson.  Sign Wars: The Cluttered Landscape of Advertising<\/em>.  New York: Guilford Press, 1996.<\/p>\n\n\n\n

Gudis, Catherine.  “The Road to Consumption: Outdoor Advertising and the American Cultural Landscape.” Ph.D. dissertation, Yale, 1999.<\/p>\n\n\n\n

Gudis, Catherine.  Buyways<\/em>: Billboards, Automobiles, and the American Landscape<\/em>.  New York: Routledge, 2004.<\/p>\n\n\n\n

Henderson, Sally, and Robert Landau.  Billboard Art<\/em>.  San Francisco: Chronicle Books, 1980.<\/p>\n\n\n\n

Hendon, Donald W.  “The Origin and Early Development of Outdoor Advertising in the United States.”  Journal of Advertising History<\/em> 9:1 (1986): 7-17.<\/p>\n\n\n\n

Houck, John W., ed.  Outdoor Advertising: History and Regulation<\/em>.  Notre Dame: Notre Dame University Press, 1969.<\/p>\n\n\n\n

Jakle, John A., and Keith A. Sculle.  Signs in America’s Auto Age: Signatures of Landscape and Place<\/em>.  Iowa City: University of Iowa Press, 2004.<\/p>\n\n\n\n

Jakle, John A., and Keith A. Scule.  Remembering Roadside America<\/em>.  Knoxville: University of Tennessee Press, 2011.<\/p>\n\n\n\n

Littlefield, Randy.  Billboards of the Past<\/em>.  Atglen, PA: Schiffer Publishing, 2006.<\/p>\n\n\n\n

Outdoor Advertising Association.  The Outdoor Advertising Association, 1891-1941<\/em>.  New York, 1941.<\/p>\n\n\n\n

Margolin, Victor, Ira\u00a0Brichta, and Vivian\u00a0Brichta.\u00a0\u00a0The Promise and the Product: 200 Years of American Advertising Posters<\/em>.\u00a0 New York: Macmillan, 1979.<\/p>\n\n\n\n

Meyers, Cynthia. \u201cGodfrey Flury\u2019s Billboard Advertising Business: An Austin Ad Man in the 1910s and 1920s.\u201d Southwestern Historical Quarterly<\/em> 98:4 (1995): 568-583.<\/p>\n\n\n\n

Rowsome, Frank.  The Verse by the Side of the Road: The Story of Burma Shave Signs and Jingles<\/em>.  Brattleboro, VT: Stephen Greene Press, 1970.<\/p>\n\n\n\n

Schultze, Quintin J.  “Legislating Morality: The Progressive Response to American Outdoor Advertising 1900-1917.” Journal of Popular Culture<\/em> 17:4 (1984): 37-44.<\/p>\n\n\n\n

Star, Tama, and Edward Hayman.  Signs and Wonders: The Spectacular Marketing of America<\/em>.  New York: Doubleday, 1998.<\/p>\n\n\n\n

Wilson, William H.  “The Billboard: Bane of the City Beautiful.”  Journal of Urban History<\/em> (August 1987).<\/p>\n\n\n\n

Advertising Index Page<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising Index Page Agnew, Hugh.  Outdoor Advertising.  New York: McGraw Hill, 1938. Baker, Laura E. \u201cPublic Sites versus Public Sights: The Progressive Response to Outdoor Advertising and the Commercialization of Public Space.\u201d  American Quarterly 59 (December 2007): 1187\u20131213. Basten, Fred E.  Great American Billboards:  100 Years of History by the Side of the Road.  Berkeley: Ten Speed Press, 2006. Blake, Peter.  God’s […]<\/p>\n","protected":false},"author":48,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-289","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/comments?post=289"}],"version-history":[{"count":2,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/289\/revisions"}],"predecessor-version":[{"id":2078,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/289\/revisions\/2078"}],"wp:attachment":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/media?parent=289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}