{"id":271,"date":"2021-09-18T16:51:32","date_gmt":"2021-09-18T16:51:32","guid":{"rendered":"https:\/\/mupages.marshall.edu\/sites\/masscommhistorybibliography\/?page_id=271"},"modified":"2024-07-31T05:29:03","modified_gmt":"2024-07-31T05:29:03","slug":"development-of-national-markets","status":"publish","type":"page","link":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/development-of-national-markets\/","title":{"rendered":"Development of National Markets"},"content":{"rendered":"\n

Advertising Index Page<\/a><\/p>\n\n\n\n

Calder, Lendol.  Financing the American Dream: A Cultural History of Consumer Credit. <\/em>Princeton: Princeton University Press, 1999.<\/p>\n\n\n\n

Chandler, Jr., Alfred D.\u00a0The Visible Hand: The Managerial Revolution in American Business.\u00a0\u00a0<\/em>Cambridge: Harvard University Press, 1977.<\/p>\n\n\n\n

Gorman, Carma.\u00a0\u00a0\u201cThe Role of Trademark Law in the History of US Identity Design, 1860-1960.\u201d\u00a0Journal of Design History<\/em>\u00a030:4 (2017): 371-388.<\/p>\n\n\n\n

Hounshell, David A.  From the American System to Mass Production, 1800-1932: The Development of Manufacturing Technology in the United States<\/em>.  Baltimore: Johns Hopkins University Press, 1984.<\/p>\n\n\n\n

Moeckel, Bill Reid.  The Development of the Wholesaler in the United States, 1860-1900<\/em>.  New York: Garland Press, 1986.<\/p>\n\n\n\n

Norris, James D. Advertising and the Transformation of American Society, 1865-1920. <\/em>Westport, Conn.: Greenwood Press, 1990.<\/p>\n\n\n\n

Petty, Ross D. \u201cFrom Label to Trademark: The Legal Origins of the Concept of Brand Identity in Nineteenth Century America.\u201d Journal of Historical Research in Marketing<\/em> 4:1 (2012): 129-153.<\/p>\n\n\n\n

Pope, Daniel.  The Making of Modern Advertising. <\/em>New York: Basic Books, 1983.<\/p>\n\n\n\n

Porter, Glenn, and Harold C. Livesay.  Merchants and Manufacturers: Studies in the Changing Structure of Nineteenth Century Marketing<\/em>.  Baltimore: Johns Hopkins University Press, 1971.<\/p>\n\n\n\n

Sellers, Charles Coleman.  The Market Revolution: Jacksonian America, 1815-1846<\/em>.  New York: Oxford University Press, 1991.<\/p>\n\n\n\n

Strasser, Susan.  Satisfaction Guaranteed: The Making of the American Mass Market. <\/em>New York: Pantheon, 1989.<\/p>\n\n\n\n

Tedlow, Richard S.  New and Improved: The Story of Mass Marketing in America.<\/em> New York: Basic Books, 1990.<\/p>\n\n\n\n

Wells, Coleman Harwell.  \u201cRemapping America: Market Research and American Society, 1900-1940.\u201d  PhD dissertation, University of Virginia, 1999.<\/p>\n\n\n\n

Advertising Index Page<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising Index Page Calder, Lendol.  Financing the American Dream: A Cultural History of Consumer Credit. Princeton: Princeton University Press, 1999. Chandler, Jr., Alfred D.\u00a0The Visible Hand: The Managerial Revolution in American Business.\u00a0\u00a0Cambridge: Harvard University Press, 1977. Gorman, Carma.\u00a0\u00a0\u201cThe Role of Trademark Law in the History of US Identity Design, 1860-1960.\u201d\u00a0Journal of Design History\u00a030:4 (2017): 371-388. Hounshell, David […]<\/p>\n","protected":false},"author":48,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-271","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/comments?post=271"}],"version-history":[{"count":3,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/271\/revisions"}],"predecessor-version":[{"id":1801,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/271\/revisions\/1801"}],"wp:attachment":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/media?parent=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}