{"id":267,"date":"2021-09-18T16:49:35","date_gmt":"2021-09-18T16:49:35","guid":{"rendered":"https:\/\/mupages.marshall.edu\/sites\/masscommhistorybibliography\/?page_id=267"},"modified":"2023-08-13T02:00:35","modified_gmt":"2023-08-13T02:00:35","slug":"biographies-and-memoirs-2","status":"publish","type":"page","link":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/biographies-and-memoirs-2\/","title":{"rendered":"Biographies and Memoirs"},"content":{"rendered":"\n

Advertising Index Page<\/a><\/p>\n\n\n\n

Barron, Roy.  The 40s: We Were Dreamers of Dreams<\/em>.  Boston: Branden Publishing, 1987.<\/p>\n\n\n\n

Biow, Milton H.  Butting In: An Adman Speaks Out<\/em>.  Garden City, NY: Doubleday, 1964.<\/p>\n\n\n\n

Brower, Charles.  Me and Other Advertising Geniuses<\/em>.  Garden City, NY: Doubleday, 1974.<\/p>\n\n\n\n

Calkins, Earnest Elmo.\u00a0\u00a0And Hearing Not: Annals of an Adman<\/em>.\u00a0 New York:\u00a0Scribners, 1946.<\/p>\n\n\n\n

Chambers, Jason P.\u00a0\u00a0Advertising Revolutionary: The<\/em>\u00a0Life and Work of Tom Burrell<\/em>.\u00a0\u00a0Urbana: University of Illinois Press, 2024.<\/p>\n\n\n\n

Cone, Fairfax M.  With All Its Faults: A Candid Account of Forty Years in Advertising<\/em>.  Boston: Little, Brown, 1969.<\/p>\n\n\n\n

Daniels, Draper.  Giants, Pygmies, and Other Advertising People<\/em>.  Chicago: Crain Publications, 1974.<\/p>\n\n\n\n

Della Femina, Jerry. From Those Wonderful Folks Who Gave you Pearl Harbor: Front-Line Dispatches from the Advertising War<\/em>. New York: Simon & Schuster, 1970.<\/p>\n\n\n\n

Durstein, Roy.  This Advertising Business<\/em>.  New York: Scribner’s, 1928.<\/p>\n\n\n\n

Ellis, Jim.  Billboards to Buicks: Advertising as I Lived It<\/em>.  New York: Abelard-Schuman, 1968.<\/p>\n\n\n\n

Fitz-Gibbons, Bernice.  Macy’s, Gimbel’s, and Me<\/em>.  New York: Simon & Schuster, 1951.<\/p>\n\n\n\n

Foxworth, Jo.  Boss Lady: An Executive Woman Talks About Making It.<\/em>  New York: Crowell, 1978.<\/p>\n\n\n\n

Galanoy, Terry.  Down the Tube<\/em>.  Chicago: Regnery Co., 1970.  (TV commercial producer)<\/p>\n\n\n\n

Gunther, John.  Taken at the Flood: The Story of Albert D. Lasker<\/em>.  New York: Harper and Row, 1960. <\/p>\n\n\n\n

Harris, Neil.  Humbug: The Art of P.T. Barnum.<\/em>  Chicago: University of Chicago Press, 1973.<\/p>\n\n\n\n

Herzbrun, David.  Playing in Traffic on Madison Avenue: Tales of Advertising\u2019s Golden Years<\/em>.  New York: Irwin, 1990.  <\/p>\n\n\n\n

Holland, Donald R. “Volney B. Palmer: The Nation’s First Advertising Agency Man.” Journalism Monographs<\/em> 44 (May 1976).<\/p>\n\n\n\n

Hopkins, Claude C.  My Life in Advertising<\/em>.  New York: Harper & Brothers, 1927.<\/p>\n\n\n\n

Hyman, Sidney.  The Lives of William Benton<\/em>.  Chicago: University of Chicago Press, 1969.<\/p>\n\n\n\n

Johnston, Russ.  Marion Harper: An Unauthorized Biography<\/em>.  Chicago: Crain, 1982.<\/p>\n\n\n\n

Jones, Howard A.  50 Years Behind the Scenes in Advertising<\/em>.  Philadelphia: Dorrance, 1975.<\/p>\n\n\n\n

Knapp, Jeanne M.  Don Belding: A Career in Advertising and Public Service<\/em>.  Lubbock: Department of Mass Communications, Texas Tech University, 1983.<\/p>\n\n\n\n

Knoble, Cliff.  Call to Market<\/em>.  New York: Frederick Fell, Inc., 1963.<\/p>\n\n\n\n

Lambert, Gerald B.  All Out of Step: A Personal Chronicle<\/em>.  New York: Doubleday, 1956.<\/p>\n\n\n\n

Landry, Michael. \u201cFrom Satire to Selling: Stan Freberg\u2019s Venture into Advertising.\u201d  Essays in Economic and Business History<\/em> 23 (2005): 82\u00ad90.<\/p>\n\n\n\n

Lasker, Albert.  The Lasker Story…As He Told It<\/em>.  Chicago: Crain Publications, 1963.<\/p>\n\n\n\n

Lois, George.  George, Be Careful: A Greek Florist’s Kid in the Roughhouse World of Advertising<\/em>.  New York: Saturday Review Press, 1972.<\/p>\n\n\n\n

Maas, Jane.  Adventures of An Advertising Woman<\/em>.  New York: St. Martin’s Press, 1986.<\/p>\n\n\n\n

Manchee, Fred.  The Huckster’s Revenge: The Truth About Life on Madison Avenue<\/em>.  New York: Thomas Nelson and Sons, 1959.<\/p>\n\n\n\n

Moore, Sidney.  So This is the Ad Biz!<\/em>  New York: Pageant, 1966. <\/p>\n\n\n\n

Ogilvy, David.  Confessions of an Advertising Man<\/em>.  New York: Atheneum, 1964.<\/p>\n\n\n\n

Ogilvy, David.  Blood, Brains, and Beer: The Autobiography of David Ogilvy<\/em>.  New York: John Wiley and Sons, 1997.<\/p>\n\n\n\n

Pancoast, Chalmers L.  Trailblazers in Advertising: Stories of Romance and Adventure in the Old Time Advertising Game<\/em>.  New York: Grafton Books, 1926.<\/p>\n\n\n\n

Pate, Russ.  Adman: Morris Hite’s Methods For Winning the Game<\/em>.  Dallas: E-Heart Publishers, 1988.<\/p>\n\n\n\n

Polykoff, Shirley.  Does She or Doesn’t She?: And How She Did It<\/em>.  Garden City, NY: Doubleday, 1975.<\/p>\n\n\n\n

Roman, Kenneth.  The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising<\/em>.  New York: Palgrave Macmillan, 2009.<\/p>\n\n\n\n

Rowell, George P.  The Men Who Advertise<\/em>.  New York: Nelson Chesman, 1870.<\/p>\n\n\n\n

Rowell, George.  Forty Years as an Advertising Agent, 1865-1905<\/em>.  New York: Franklin, 1926.<\/p>\n\n\n\n

Sackheim, Maxwell.  My First Sixty-five Years in Advertising<\/em>.  New York: Prentice Hall, 1970.<\/p>\n\n\n\n

Schwimmer, Walter.  What Have You Done for Me Lately?<\/em>  New York: Citadel Press, 1957.<\/p>\n\n\n\n

Wells Lawrence, Mary.  A Big Life in Advertising<\/em>.  New York: Knoph, 2002.<\/p>\n\n\n\n

White, Gordon E.  John Caples, Adman<\/em>.  Chicago: Crain, 1977.<\/p>\n\n\n\n

Woodward, Helen.  Through Many Windows<\/em>.  New York: Harper Brothers, 1926.<\/p>\n\n\n\n

Young, James Webb.  The Diary of an Ad Man: The War Years<\/em>.  Chicago: Advertising Publications, 1944.<\/p>\n\n\n\n

Young, James Webb.  How to Become an Advertising Man<\/em>.  Chicago: Advertising Publications, 1963.<\/p>\n\n\n\n

Young, John Orr.  Adventures in Advertising<\/em>.  New York: Harper, 1949.<\/p>\n\n\n\n

Advertising Index Page<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising Index Page Barron, Roy.  The 40s: We Were Dreamers of Dreams.  Boston: Branden Publishing, 1987. Biow, Milton H.  Butting In: An Adman Speaks Out.  Garden City, NY: Doubleday, 1964. Brower, Charles.  Me and Other Advertising Geniuses.  Garden City, NY: Doubleday, 1974. Calkins, Earnest Elmo.\u00a0\u00a0And Hearing Not: Annals of an Adman.\u00a0 New York:\u00a0Scribners, 1946. Chambers, Jason P.\u00a0\u00a0Advertising Revolutionary: […]<\/p>\n","protected":false},"author":48,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-267","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/comments?post=267"}],"version-history":[{"count":5,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/267\/revisions"}],"predecessor-version":[{"id":1579,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/267\/revisions\/1579"}],"wp:attachment":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/media?parent=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}