{"id":264,"date":"2021-09-18T16:07:42","date_gmt":"2021-09-18T16:07:42","guid":{"rendered":"https:\/\/mupages.marshall.edu\/sites\/masscommhistorybibliography\/?page_id=264"},"modified":"2025-08-04T19:46:19","modified_gmt":"2025-08-04T19:46:19","slug":"advertising-1920s-1980s","status":"publish","type":"page","link":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/advertising-1920s-1980s\/","title":{"rendered":"Advertising 1920s-1980s"},"content":{"rendered":"\n

Advertising Index Page<\/a><\/p>\n\n\n\n

Acland, Charles R.  Swift Viewing: The Popular Life of Subliminal Influence<\/em>. Durham: Duke University Press, 2012.<\/p>\n\n\n\n

Adams, Edward E., and Rajiv Sekhri.  “Daily Newspaper Advertising Trends During World War II: IRS Tax Rulings and the War Bond Drives.”  American Journalism<\/em> 12:3 (1995): 201-12. 

Atwan, Robert, Donald McQuade, and John Wright.  Edsels<\/em>, Luckies, and Frigidaires: Advertising the American Way<\/em>.  New York: Delacourt Press, 1979.<\/p>\n\n\n\n

Asquith, Kyle.  \u201cKnowing the Child Consumer Through Box Tops: Data Collection, Measurement, and Advertising to Children, 1920-1945.\u201d  Critical Studies in Media Communication<\/em> 32:2 (June 2015): 112-127.<\/p>\n\n\n\n

Baker, Samm Sinclair.  The Permissible Lie: The Inside Truth About Advertising<\/em>.  Cleveland: World Publishing, 1968.<\/p>\n\n\n\n

Beard, Fred K.  “Hard-Sell ‘Killers’ and Soft-Sell ‘Poets:’  Modern Advertising’s Enduring Message Strategy Debate.”  Journalism History<\/em> 30:3 (Fall 2004): 141-149.<\/p>\n\n\n\n

Becker, Jane S.  Selling Tradition: Appalachia and the Construction of American Folk, 1930-1940<\/em>.  Chapel Hill: University of North Carolina Press, 1998.<\/p>\n\n\n\n

Beito, D. T.  “The National Pay-Your-Taxes Campaign: Advertising for Political Legitimacy During the Great Depression.” Journal of Policy History<\/em> 2:4 (1990): 388. <\/p>\n\n\n\n

Belasco, Warren, and Philip Scranton, eds.  Food Nations: Selling Taste in Consumer Societies<\/em>.  New York: Routledge, 2001.<\/p>\n\n\n\n

Berolzheimer, Alan Roy.  “A Nation of Consumers: Mass Consumption, Middle Class Standards of Living, and American National Identity, 1910-1950.”  PhD dissertation, University of Virginia, 1996.<\/p>\n\n\n\n

Bishop, Thomas. \u201cThe Struggle to Sell Survival: Family Fallout Shelters and the Limits of Consumer Citizenship.\u201d Modern American History<\/em> 2:2 (July 2019): 117-138.<\/p>\n\n\n\n

Blaszczyk, Regina Lee,\u00a0ed.\u00a0\u00a0Producing Fashion: Commerce, Culture, and Consumers<\/em>. Philadelphia: University of Pennsylvania Press, 2008.<\/p>\n\n\n\n

Brasted, Monica.\u00a0 \u201cAdvertising Success\u00a0Through\u00a0Consumption.\u201d\u00a0\u00a0Advertising and Society Review<\/em>\u00a07:1 (2006).<\/p>\n\n\n\n

Brinkley, Sam. Getting Loose: Lifestyle Consumption in the 1970s<\/em>. Durham: Duke University Press, 2007.<\/p>\n\n\n\n

Brown, Bruce.  Images of Family Life in Magazine Advertising, 1920-1978<\/em>.  New York: Praeger, 1981.<\/p>\n\n\n\n

Burkett, Lyn Ellen, and Kim Wangler. \u201cMusic and Advertising in Seventeen<\/em> Magazine, 1944-1981.\u201d College Music Symposium<\/em> 59, no. 2 (2019): 1\u201325. <\/p>\n\n\n\n

Buxton, Edward.  Promise Them Anything: The Inside Story of a Madison Avenue Power Struggle<\/em>.  New York: Stein and Day, 1972.<\/p>\n\n\n\n

Cardwell, Curt Michael. \u201cNSC 68 and the Foreign Policy of Postwar Prosperity: Political Economy, Consumer Culture, and the Cold War.\u201d  PhD dissertation, Rutgers University, 2006.<\/p>\n\n\n\n

Carter, David E.  “The Changing Face of Life’s Advertisements, 1950-1966.” Journalism Quarterly<\/em> 46 (Spring 1969): 87-93.<\/p>\n\n\n\n

Centanni, Rebecca. “Advertising in Life<\/em> Magazine and the Encouragement of Suburban Ideals.” Advertising & Society Review<\/em> 12: 3 (2011).<\/p>\n\n\n\n

Cohen, Lizabeth.  “The New Deal State and the Making of Citizen Consumers” in Getting and Spending: European and American Consumer Societies in the Twentieth Century<\/em>, Susan Strasser, et.al., eds.  New York: Cambridge University Press, 1998.<\/p>\n\n\n\n

Cohen, Lizabeth.  A Consumers’ Republic: The Politics of Mass Consumption in Postwar America<\/em>.  New York: Random House, 2003.<\/p>\n\n\n\n

Copeland, Melvin Thomas.  Principles of Merchandising<\/em>.  Chicago: A.W. Shaw, 1927.<\/p>\n\n\n\n

Corey, Mary F. \u201cMixed Messages: Representations of Consumption and Anti-Consumption in the New Yorker<\/em> Magazine: 1945\u20141952.\u201d American Periodicals<\/em> 4 (1994): 78\u201395.<\/p>\n\n\n\n

Cracknell, Andrew.  The Real Mad Men: The Remarkable True Story of Madison Avenue\u2019s Golden Age<\/em>. New York: Running Press, 2012.<\/p>\n\n\n\n

Craig, Steve.  “Madison Avenue Versus The Feminine Mystique<\/em>: The Advertising Industry’s Response to the Women’s Movement.” in Disco Divas: Women and Popular Culture in the 1970s<\/em>, Sherrie A. Inness, ed.  Philadelphia: University of Pennsylvania Press, 2003.<\/p>\n\n\n\n

Craig, Steve, and Terry Moellinger.  \u201cSo Rich, Mild, and Fresh: A Critical Look at TV Cigarette Commercials, 1948-1971.\u201d Journal of Communication Inquiry<\/em> 25:1 (January 2001): 55-71.<\/p>\n\n\n\n

Cross, Gary.  Time and Money: The Making of a Consumer Culture<\/em>.  New York: Routledge, 1993.<\/p>\n\n\n\n

Cross, Gary.  An All-Consuming Century:  Why Commercialism Won Out in Modern America<\/em>.  New York: Columbia University Press, 2000.<\/p>\n\n\n\n

Cross, Gary.  Consumed Nostalgia: Memory in the Age of Fast Capitalism<\/em>.  New York: Columbia University Press, 2015.<\/p>\n\n\n\n

Crawford, Elizabeth Crisp.  Tobacco Goes to College: Cigarette Advertising in Student Media, 1920-1980<\/em>.  Jefferson, NC: McFarland, 2014.<\/p>\n\n\n\n

Davis, Joshua C. \u201cConsumer Liberation: Baby Boomers, Hip Businesses, and the Challenge to Mass Consumption, 1968\u20131983.  PhD dissertation, University of North Carolina, Chapel Hill, 2010.<\/p>\n\n\n\n

Davis, Simone Weil.  \u201cShrinking from Scrutiny, Seeking the Light: Advertising and the Self in American Commodity Culture, 1920-1932.\u201d  PhD dissertation, University of California- Berkeley, 1996.<\/p>\n\n\n\n

Della Femina, Jerry.  From Those Wonderful Folks Who Brought You Pearl Harbor: Front-Line Dispatches from the Advertising War<\/em>.  New York: Simon and Schuster, 1970.<\/p>\n\n\n\n

Dione, Jill Francesca. \u201cBody Image: Fashioning the Postwar American.\u201d  PhD dissertation, University of Pittsburgh, 2009.<\/p>\n\n\n\n

Dobrow, Larry.  When Advertising Tried Harder: The Sixties, The Golden Age of American Advertising<\/em>.  New York: Friendly Press, 1984.<\/p>\n\n\n\n

Donahue, Kathleen G.  “Conceptualizing the Good Society: The Idea of the Consumer and Modern America.”  PhD dissertation, University of Virginia, 1996.<\/p>\n\n\n\n

Donahue, Kathleen G.  Freedom from Want: American Liberalism and the Idea of the Consumer<\/em>. Baltimore: Johns Hopkins University Press, 2003.<\/p>\n\n\n\n

Douglas, Mary and Baron Isherwood, The World of Goods: Towards an Anthropology of Consumption. <\/em>New York: Routledge, 1996.<\/p>\n\n\n\n

Durstein, Roy S.  This Advertising Business<\/em>.  New York: Scribner’s, 1928.<\/p>\n\n\n\n

Esperdy, Gabrielle.  Modernizing Main Street: Architecture and Consumer Culture in the New Deal<\/em>.  Chicago: University of Chicago Press, 2008.<\/p>\n\n\n\n

Ewen, Stuart, and Elizabeth Ewen.  Channels of Desire: Mass Images and the Shaping of American Consciousness<\/em>.  New York: McGraw-Hill, 1982.<\/p>\n\n\n\n

Fic, Christy. \u201cMarketing Ivory Soap to Tourists: How Proctor & Gamble Branded the Packing Ritual.\u201d Journal of American Culture<\/em> 41:1 (2018): 121-138.<\/p>\n\n\n\n

Fox, Richard W. and Jackson Lears, eds., The<\/em> Culture of Consumption: Critical Essays in American History 1880-1980. <\/em>New York: Pantheon, 1983.*<\/p>\n\n\n\n

                    This is a clever collection of essays on various aspects of consumer culture in the United States in the last 100 or so years.  The authors try to explain the effects of the rise of advertising and consumerism on other aspects of society, for example literature, political campaigns, and science.  The two most interesting essays are Lears’ selection on the rise of the “therapeutic ethos” that emerged in the early 20th century and seemed to offer the solution to all of life’s problems via consumption and Christopher P. Wilson’s selection on magazine readership and the tendency of editors to view readers as a commodity to sell advertisers rather than a group of like-minded individuals who needed to be informed and entertained.  Other essays discuss consumerism in the writing of Henry James, the “selling” of political candidates, and the “selling” of the space race and “commodity” science.  <\/p>\n\n\n\n

Frank, Thomas C.  The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism. <\/em>Chicago: University of Chicago Press, 1997.<\/p>\n\n\n\n

Frey, Albert W., and Kenneth R. Davis.  The Advertising Industry<\/em>.  New York: Association of National Advertisers, 1958.<\/p>\n\n\n\n

Friedman, Monroe.  “Brand-Name Use in News Columns of American Newspapers Since 1964.”  Journalism Quarterly<\/em> 63 (1986): 161-66.<\/p>\n\n\n\n

Friedman, Monroe.  A ‘Brand’ New Language: Commercial Influences in Literature and Culture<\/em>.  Westport, Conn.: Greenwood Press, 1991.<\/p>\n\n\n\n

Glatzer, Robert.  The New Advertising: Great Campaigns from Avis to Volkswagen<\/em>.  Secaucus, NJ: Citadel Press, 1970.<\/p>\n\n\n\n

Gold, Philip.  Advertising, Politics and American Culture: From Salesmanship to Therapy<\/em>.  New York: Paragon House, 1987.<\/p>\n\n\n\n

Goldstein, Carolyn M.  Creating Consumers: Home Economists in the Twentieth Century<\/em>.  Chapel Hill: University of North Carolina Press, 2012.<\/p>\n\n\n\n

Goodlad, Lauren M.E., Lilya Kaganovsky, and Robert A. Rushing, eds.  Mad Men, Mad World: Sex, Politics, Style, and the1960s<\/em>.  Durham: Duke University Press, 2013.<\/p>\n\n\n\n

Gordon, Ian.  Comic Strips and Commercial Culture, 1890-1945<\/em>.  Washington DC: Smithsonian Institution Press, 1998.<\/p>\n\n\n\n

Gordon, Leland.  Consumers in Wartime<\/em>.  New York: Harpers and Brothers, 1943.<\/p>\n\n\n\n

Grandstaff, Mark R. “Visions of New Men: The Heroic Soldier Narrative in American Advertisements During World War II.” Advertising & Society Review<\/em> 5, no. 2 (2004).<\/p>\n\n\n\n

Gray, Jonathan.  Show Sold Separately: Promos, Spoilers, and Other Media Paratexts<\/em>.  New York: New York University Press, 2010.<\/p>\n\n\n\n

Griese, Noel L.  “Rosser Reeves and the 1952 Eisenhower Spot TV Blitz.”  Journal of Advertising<\/em> 4 (1975): 34-38.<\/p>\n\n\n\n

Haddow, Robert H.  Pavilions of Plenty: Exhibiting American Culture Abroad in the 1950s<\/em>.  Washington DC: Smithsonian Institution Press, 1997.<\/p>\n\n\n\n

Hambleton, Ronald.  The Branding of America<\/em>.  Dublin, NH: Yankee Books, 1987.<\/p>\n\n\n\n

Hansen, Glenn J., and William L. Benoit. \u201cPresidential Television Advertising and Public Policy Priorities, 1952-2000.\u201d Communication Studies<\/em> 53:3 (Fall 2002): 284-296.<\/p>\n\n\n\n

Harris, Neil.  Cultural Excursions: Marketing Appetites and Cultural Tastes in Modern America<\/em>.  Chicago: University of Chicago Press, 1990.<\/p>\n\n\n\n

Haygood, Daniel M. \u201cHard Sell or Soft Sell? The Advertising Philosophies and Professional Relationship of Rosser Reeves and David Ogilvy.\u201d American Journalism<\/em> 33:2 (2016): 169-188.<\/p>\n\n\n\n

Henthorn, Cynthia Lee.  From Submarines to Suburbs: Selling a Better America, 1939\u20131959<\/em>.  Athens: Ohio University Press, 2006.<\/p>\n\n\n\n

Herzbrun, David J.  Playing the Traffic on Madison Avenue: Tales of Advertising’s Golden Years<\/em>.  New York: McGraw Hill, 1990.<\/p>\n\n\n\n

Hewitt, John. \u201cThe \u2018Nature\u2019 and \u2018Art\u2019 of Shell Advertising in the Early 1930s.\u201d Journal of Design History<\/em> 5, no. 2 (1992): 121\u2013139.<\/p>\n\n\n\n

Hill, Daniel D.  As Seen in Vogue:  A Century of American Fashion Advertising<\/em>.  Lubbock: Texas Tech University Press, 2004.<\/p>\n\n\n\n

Hilton, Matthew,  \u201cConsumers and the State since the Second World War.\u201d Annals of the American Academy of Political and Social Science<\/em> 611 (May 2007): 66-81.<\/p>\n\n\n\n

Hirsch, Glenn K.  “Only You Can Prevent Ideological Hegemony: The Advertising Council and Its Place in the American Power Structure,” Insurgent Sociologist<\/em> 5:3 (Spring 1975): 64-82.<\/p>\n\n\n\n

Holme, Bryan.  Advertising: Reflections of a Century<\/em>.  New York, Viking, 1982.<\/p>\n\n\n\n

Hubbard, Elbert.  Advertising and Advertisements<\/em>.  East Aurora, New York: Roycrafters, 1929.<\/p>\n\n\n\n

Hurley, Andrew.  Diners, Bowling Alleys, and Trailer Parks: Chasing the American Dream in Postwar Consumer Culture<\/em>.  New York: Basic Books, 2002.<\/p>\n\n\n\n

Hyman, Louis Roland. \u201cDebtor Nation: How Consumer Credit Built Postwar America.\u201d  PhD dissertation, Harvard University, 2007.<\/p>\n\n\n\n

Jacobs, Meg.  \u201cDemocracy\u2019s Third Estate: New Deal Politics and the Construction of a Consuming Public.\u201d  International Labor and Working Class History<\/em> 55  (Spring 1999): 27-51.<\/p>\n\n\n\n

Jacobs, Meg.  Pocketbook Politics: Economic Citizenship in Twentieth Century America.<\/em> Princeton: Princeton University Press, 2004.<\/p>\n\n\n\n

Jacobs, Thomas. \u201cConsuming Anxieties: Rituals of Acquisition, Collection, and Display in Mid-Twentieth Century American Culture.\u201d  PhD dissertation, New York University, 2007.<\/p>\n\n\n\n

Jamieson, Kathleen Hall.  Packaging the Presidency: A History of Criticism of Presidential Campaign Advertising<\/em>.  3rd ed.  New York: Oxford University Press, 1996.<\/p>\n\n\n\n

Jensen, Ric, and Christopher Thomas.  \u201cTo What Extent Did American Corporations Publish \u2018Brag Ads\u2019 During World War II?\u201d  Advertising and Society Review<\/em> 10:2 (2009): ??<\/p>\n\n\n\n

Johnson, David K.  \u201cPhysique Pioneers: The Politics of 1960s Gay Consumer Culture.\u201d  Journal of Social History<\/em> 43:4 (Summer 2010): 867-892.<\/p>\n\n\n\n

Kaid, Lydia Lee, Dan D. Nimmo, and Keith R. Sanders, eds.  New Perspectives on Political Advertising.  <\/em>Carbondale: Southern Illinois University Press, 1984.<\/p>\n\n\n\n

Kammen, Michael.  “Our Idealism is Practical: Emerging Uses of Tradition in American Consumer Culture.” in In the Past Lane: Historical Perspectives on American Culture<\/em>.  New York: Oxford University Press, 1997.<\/p>\n\n\n\n

           American advertisers and marketers increasingly became aware of the commercial value of heritage and tradition, and during this time period attempted to incorporate images of the past into commercial messages.  Kammen examines the rise of George Washington’s birthday as not only a national celebration, but a day for widespread inventory reduction sales and heavy advertising, as well as the debate over the sale of “authentic” colonial furniture at Williamsburg.  Discussed in greater detail is the Great Northern Railway’s historical expeditions of 1925 and 1926 when company president Ralph Budd created a tour of historical sites and reenactments around the Northwestern United States.   By wrapping themselves in patriotic images and slogans from American history, advertisers are able to “do well by doing good,” supposedly promoting appreciation for American tradition and heritage while at the same time making a profit or at least generating goodwill for their businesses.  According to Kammen, businesses can provide a valuable service by funding historical exhibits or documentaries and the preservation of sites, but that these endeavors should refrain from overt commercialization.<\/p>\n\n\n\n

Kendall, Frederick C., ed.  The New American Tempo, And other Articles on Modern Advertising and Selling Practice<\/em>.  New York: Advertising and Selling, 1927.<\/p>\n\n\n\n

King, Karen Whitehill, Leonard N. Reid, Young Sook Moon, and Debra Jones Ringold. \u201cChanges in the Visual Imagery of Cigarette Ads, 1954-1986.\u201d Journal of Public Policy & Marketing<\/em> 10, no. 1 (1991): 63\u201380.<\/p>\n\n\n\n

Kinter, Charles V. \u201cCyclical Influences on Newspaper Advertising.\u201d The American Journal of Economics and Sociology<\/em> 7, no. 1 (1947): 81\u201392. <\/p>\n\n\n\n

Kent, A. J., and C. Nuttall. \u201cAn Attempt to Answer the Question–Does Advertising Pay?\u201d The Incorporated Statistician<\/em> 10, no. 1 (1960): 29\u201335.<\/p>\n\n\n\n

Lears, Jackson.  “A Matter of Taste: Corporate Cultural Hegemony in a Mass Consumption Society” in Recasting America: Culture and Politics in the Age of Cold War<\/em>, Lary May, ed.  Chicago: University of Chicago Press, 1989.<\/p>\n\n\n\n

Lears, Jackson.  Fables of Abundance: A Cultural History of Advertising in America. <\/em>New York: Basic Books, 1994.<\/p>\n\n\n\n

Lebduska, Lisa.  \u201cIvory Soap and American Popular Consciousness: Salvation Through Consumption.\u201d  Journal of Popular Culture<\/em> 48:2 (April 2015): 385-398.<\/p>\n\n\n\n

Lebergot, Stanley.  Pursuing Happiness: American Consumers in the Twentieth Century.  <\/em>Princeton: Princeton University Press, 1993.<\/p>\n\n\n\n

Levinson, Bob.  Bill Bernbach’s Book: A History of Advertising that Changed the History of Advertising<\/em>.  New York: Villard, 1987.<\/p>\n\n\n\n

Logemann, Jan.  \u201cDifferent Paths to Mass Consumption: Consumer Credit in the United States and West Germany during the 1950s and \u201860s.\u201d  Journal of Social History<\/em> 41:3 (Spring 2008): 525-559.<\/p>\n\n\n\n

Lois, George.  The Art of Advertising: George Lois on Mass Communication<\/em>. New York: Harry Abrams, 1977.<\/p>\n\n\n\n

Lynes, Russell. The Tastemakers<\/em>.  New York: Grosset and Dunlap, 1949.<\/p>\n\n\n\n

Lytle, Mark H.  The All-Consuming Nation: Chasing the American Dream Since World War II<\/em>.  New York: Oxford University Press, 2021.<\/p>\n\n\n\n

McAllister, Matthew P., and Greg Eghigian.  \u201cFlying Saucers and UFOs in US Advertising During the Cold War, 1947-1989.\u201d Advertising & Society Quarterly<\/em> 23:3 (Fall 2022).<\/p>\n\n\n\n

McCrossen, Alexis, ed.  Land of Necessity: Consumer Culture in the United States- Mexico Borderlands<\/em>.  Durham: Duke University Press, 2009.<\/p>\n\n\n\n

McGovern, Charles.  “Consumption and Citizenship in the United States, 1900-1940” in Getting and Spending: European and American Consumer Societies in the Twentieth Century<\/em>, Susan Strasser, et.al., eds.  New York: Cambridge University Press, 1998.<\/p>\n\n\n\n

McGovern, Charles F.  Sold American: Consumption and Citizenship, 1890\u20131945<\/em>.  Chapel Hill: University of North Carolina Press, 2006. <\/p>\n\n\n\n

Maddox, Lynda M., and Eric J. Zanot.  “The Image of the Advertising Practitioner as Presented in the Mass Media, 1900-1972.” American Journalism <\/em>2:2 (1985): 117-129.<\/p>\n\n\n\n

Maffei, Nicolas P. \u201cSelling Gleam: Making Steel Modern in Post-War America.\u201d Journal of Design History<\/em> 26, no. 3 (2013): 304\u2013320.<\/p>\n\n\n\n

Marchand, Roland.  Advertising the American Dream: Making Way for Modernity, 1920-1940.  <\/em>Berkeley: University of California Press, 1985.<\/p>\n\n\n\n

Marin, Allan, ed.  Fifty Years of Advertising As Seen Through the Eyes of Advertising Age, 1930-1980<\/em>.  Chicago: Crain, 1980.<\/p>\n\n\n\n

Matt, Susan J.  Keeping Up with the Jones: Envy in American Consumer Society, 1890-1930<\/em>.  Philadelphia: University of Pennsylvania Press, 2002.<\/p>\n\n\n\n

May, Jacqueline S. \u201cAmerican All! The Role of Advertising in Re-Imagining Ethnicity in America: The Case of the War Advertising Council, 1939-1945.\u201d PhD dissertation, Florida Atlantic University, 2014.<\/p>\n\n\n\n

Mayer, Martin. Madison Avenue U.S.A.<\/em>:  New York: Harper, 1958.<\/p>\n\n\n\n

Mayer, Martin.  What Ever Happened to Madison Avenue? <\/em> Boston: Little, Brown, 1991.<\/p>\n\n\n\n

Mayer, Robert R.  “Business as Usual: American Consumer Culture and the Second World War.” Ph.D. dissertation, University of Georgia, 1994.<\/p>\n\n\n\n

Means, Gardiner C.  \u201cThe Consumer and the New Deal.\u201d Annals of the American Academy of Political and Social Science <\/em>173 (1934): 7\u201317.<\/p>\n\n\n\n

Melillo, Wendy.  \u201cDemocracy\u2019s Adventure Hero on a New Frontier: Bridging Language in the Ad Council\u2019s Peace Corps Campaign, 1961\u20131970.\u201d Journalism History<\/em> 46:2 (June 2020): 145-164.<\/p>\n\n\n\n

Merron, Jeff. \u201cPutting Foreign Consumers on the Map: J. Walter Thompson\u2019s Struggle with General Motors\u2019 International Advertising Account in the 1920s.\u201d The Business History Review<\/em> 73, no. 3 (1999): 465\u2013503.<\/p>\n\n\n\n

Meyers, Cynthia B.  “Psychedelics and the Advertising Man: The 1960s Countercultural Creative on Madison Avenue.”  Columbia Journal of American Studies<\/em> 4:1 (2000): 114-127.<\/p>\n\n\n\n

Meyers, William.  The Image Makers: Power and Persuasion on Madison Avenue<\/em>.  New York: Times Books, 1984.<\/p>\n\n\n\n

Micheletti, Michele.  Political Virtue and Shopping: Individuals, Consumerism, and Collective Action<\/em>.  New York: Palgrave, 2003.<\/p>\n\n\n\n

Milllman, Nancy.  Emperors of Adland: Inside the Advertising Revolution<\/em>.  New York: Warner Books, 1988.<\/p>\n\n\n\n

Montgomery, Edrene Stephens.  \u201cBruce Barton and the Twentieth-Century Menace of Unreality.\u201d  PhD dissertation, University of Arkansas, 1984.<\/p>\n\n\n\n

Montgomery, Edrene S.  \u201cBruce Barton\u2019s The Man Nobody Knows: A Popular Advertising Illustration.\u201d  Journal of Popular Culture <\/em>19:3 (Winter 1985): 21-34.<\/p>\n\n\n\n

Moore, Charles Newkirk. \u201cA Diamond is Forever: The Construction of Secular Immortality and De Beers Diamond Advertising, 1939-1958.\u201d PhD dissertation, New Mexico State University, 2011.<\/p>\n\n\n\n

Morello, John Anthony.  \u201cCandidates, Consumers, and Closers: Albert Lasker, Advertising, and Politics, 1900-1920.\u201d PhD dissertation, University of Illinois at Chicago, 1998.<\/p>\n\n\n\n

Moskowitz, Marina.  Standard of Living: The Measure of Middle Class in Modern America<\/em>.  Baltimore: Johns Hopkins University Press, 2008.<\/p>\n\n\n\n

Murphree, Vanessa. \u201cEdward Bernays\u2019s 1929 \u2018Torches of Freedom\u2019 March: Myths and Historical Significance.\u201d American Journalism<\/em> 32:3 (2015): 258-281.<\/p>\n\n\n\n

Naether, Carl A.  Advertising to Women.  <\/em>New York: Prentice Hall, 1928.<\/p>\n\n\n\n

National Association of Better Business Bureaus. A Guide for Retail Advertising and Selling. <\/em>Cleveland: National Association of Better Business Bureaus, 1945. <\/p>\n\n\n\n

Nelson, Michelle R.  \u201cThe Hidden Persuaders: Then and Now.\u201d  Journal of Advertising<\/em> 37:1 (Spring 2008): 113-126.<\/p>\n\n\n\n

Nixon, Sean.  \u201cApostles of Americanization? J. Walter Thompson, Advertising, and Anglo-American Relations, 1945-1967.\u201d  Contemporary British History<\/em> 22:4 (December 2008): 477-499.<\/p>\n\n\n\n

Ong Yan, Grace. \u201cArchitecture, Advertising, and Corporations, 1929\u20131959.\u201d  PhD dissertation, University of Pennsylvania, 2010.<\/p>\n\n\n\n

O’Geary, James S.  “The Language of Emotion in Televised Political Advertising: Presidential Spots, 1960-1996.”  PhD dissertation, University of Oklahoma, 2000.<\/p>\n\n\n\n

Ogilvy, David.  Ogilvy on Advertising.  <\/em>New York: Crown Publishers, 1983.<\/p>\n\n\n\n

Olney, Martha.  Buy Now, Pay Later: Advertising, Credit, and Consumer Demand in the 1920s<\/em>.  Chapel Hill: University of North Carolina Press, 1991.<\/p>\n\n\n\n

Paul, Kimberly Ann.  “The More We Know, the More We See: Context and Culture in 1920s Print Advertising.”  Ph.D. dissertation, University of Texas, 2001.<\/p>\n\n\n\n

Pease, Otis A.  The Responsibilities of American Advertisers: Private Control and Public Influence, 1920-1940. <\/em>New Haven: Yale University Press, 1958.<\/p>\n\n\n\n

Pennock, Pamela E.  Advertising Sin and Sickness: The Politics of Alcohol and Tobacco Marketing, 1950-1990<\/em>.  DeKalb: Northern Illinois University Press, 2007.<\/p>\n\n\n\n

Petrick, Gabriella M. \u201cThe Arbiters of Taste: Producers, Consumers, and the Industrialization of Taste in America, 1900\u20131960.\u201d PhD dissertation, University of Delaware, 2007.<\/p>\n\n\n\n

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Pfaff, Daniel W.  “Joseph Pulitzer II and Advertising Censorship, 1929-1939.”  Journalism Monographs <\/em>77 (July 1982).<\/p>\n\n\n\n

Phillips, Barbara J., and Edward F. McQuarrie. \u201cThe Development, Chance, and Transformation of Rhetorical Style in Magazine Advertisements, 1954-1999.\u201d Journal of Advertising<\/em> 31:4 (Winter 2002): 1-13.<\/p>\n\n\n\n

Pitkin, Walter Boughton. The Consumer, His Nature and His Changing Habits. <\/em>New York: McGraw-Hill, 1932. <\/p>\n\n\n\n

Pollay, Richard W.  “The Subsiding Sizzle: A Descriptive History of Print Advertising, 1900-1980.” Journal of Marketing <\/em>49:3 (1985): 24-37.<\/p>\n\n\n\n

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Pollay, Richard W.  “The Distorted Mirror: Reflections on the Unintended Consequences of Advertising.”  Journal of Marketing<\/em> 50:2 (April 1986): 18-36.<\/p>\n\n\n\n

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Powel, Harford. \u201cWhat the War Has Done to Advertising.\u201d The Public Opinion Quarterly<\/em> 6, no. 2 (1942): 195\u2013203. WWII<\/p>\n\n\n\n

Queen, Bradley Alex.  \u201cConservatism and the Logic of American Consumer Democracy, 1939-1976.\u201d  PhD dissertation, Boston University, 2004.<\/p>\n\n\n\n

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Renouard, Joe.  \u201cThe Predicaments of Plenty: Interwar Intellectuals and American Consumerism.\u201d  Journal of American Culture<\/em> 30:1 (March 2007): 54-67.<\/p>\n\n\n\n

Ries, Al, and Laura Ries.  The Fall of Advertising<\/em>.  New York: Harper Collins, 2002.<\/p>\n\n\n\n

Roberts, Harry V. \u201cThe Measurement of Advertising Results.\u201d The Journal of Business of the University of Chicago<\/em> 20, no. 3 (1947): 131\u201345.<\/p>\n\n\n\n

Robertson, Helen J.  \u201cMarketing Food, Making Meaning: Themes in Twentieth-Century American Food Advertising.\u201d  PhD dissertation, University of Oklahoma, 2006.<\/p>\n\n\n\n

Robbins, Mark W. \u201cAwakening the \u2018Forgotten Folk\u2019: Middle Class Consumer Activism in Post\u2013World War I America.\u201d  PhD dissertation, Brown University, 2009.<\/p>\n\n\n\n

Rodway, Cara.  Modernizing Main Street: Architecture and Consumer Culture in the New Deal<\/em>. Chicago: University of Chicago Press, 2008.<\/p>\n\n\n\n

Ross, S. D.  “Their Rising Voices’: A Study of Civil Rights, Social Movements, and Advertising in the New York Times.” Journalism and Mass Communication Quarterly<\/em> 75:3 (1998): 518-534. <\/p>\n\n\n\n

Rothenberg, Randall.  Where the Suckers Moon: The Life and Death of an Advertising Campaign<\/em>.  New York: Vintage, 1995.<\/p>\n\n\n\n

Rowsome, Frank.  They Laughed When I Sat Down: An Informal History of Advertising in Words and Pictures<\/em>.  New York: McGraw-Hill, 1959.<\/p>\n\n\n\n

Ryan, Andrea, Gunnar Trumbull, and Peter Tufano. \u201cA Brief Postwar History of U.S. Consumer Finance.\u201d Business History Review<\/em> 85 (Autumn 2011): 461\u2013498.<\/p>\n\n\n\n

Samuel, Lawrence R.  Brought to You By: Postwar Television and the American Dream<\/em>.  Austin: University of Texas Press, 2001.<\/p>\n\n\n\n

Samuel, Lawrence R. “Thinking Smaller: Bill Bernbach and the Creative Revolution in Advertising of the 1950s.” Advertising & Society Review<\/em> 13: 3 (2012).<\/p>\n\n\n\n

Samuel, Lawrence R. \u201cDistinctly Un-American: Subliminal Advertising and the Cold War.\u201d Journal of Historical Research in Marketing<\/em> 8:1 (2016): 99-119.<\/p>\n\n\n\n

Sarch, A.  “Those Dirty Ads! Birth Control Advertising in the 1920s and 1930s.” Critical Studies in Mass Communication<\/em> 14:1 (March 1997): 31-47. <\/p>\n\n\n\n

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Schultze, Quentin J.  “Manufacturers’ Views of National Consumer Advertising, 1910-1915.” Journalism Quarterly<\/em> 60 (1983): 10-15,34.<\/p>\n\n\n\n

Seldin, Joseph.  The Golden Fleece: Selling the Good Life to Americans.<\/em> New York: MacMillan, 1963.<\/p>\n\n\n\n

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Shanken, Andrew M. \u201cBreaking the Taboo: Architects and Advertising in Depression and War.\u201d Journal of the Society of Architectural Historians<\/em> 69 (September 2010): 406\u2013429.<\/p>\n\n\n\n

Shapiro, Stephen R.  “The Big Sell: Attitudes of Advertising Writers About Their Craft in the 1920s and 1930s.”  PhD dissertation, University of Wisconsin, 1969.<\/p>\n\n\n\n

Shi, David E.  \u201cAdvertising and the Literary Imagination During the Jazz Age.\u201d  Journal of American Culture <\/em>2:2 (Summer 1979): 167-175.<\/p>\n\n\n\n

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Smiley, David.  Pedestrian Modern: Shopping and American Architecture, 1925-1956<\/em>.  Minneapolis: University of Minnesota Press, 2013.<\/p>\n\n\n\n

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Warlaumont, Hazel G.  Advertising in the 60s: Turncoats, Traditionalists, and Wastemakers in America\u2019s Turbulent Decade.  <\/em>Westport, Conn.: Praeger, 2001.<\/p>\n\n\n\n

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Woodward, James P.  “Marketing Modernity: The J. Walter Thompson Company and North American Advertising in Brazil, 1929-1939.”  Hispanic American Historical Review<\/em> 82 (May 2002): 257-90.<\/p>\n\n\n\n

Yamron, Bernard B. \u201cFrom Whistle Stops to Polispots: Political Advertising and Presidential Politics in the United States, 1948-1980.\u201d PhD dissertation, Brown University, 1995.<\/p>\n\n\n\n

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Advertising Index Page<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising Index Page Acland, Charles R.  Swift Viewing: The Popular Life of Subliminal Influence. Durham: Duke University Press, 2012. Adams, Edward E., and Rajiv Sekhri.  “Daily Newspaper Advertising Trends During World War II: IRS Tax Rulings and the War Bond Drives.”  American Journalism 12:3 (1995): 201-12.  Atwan, Robert, Donald McQuade, and John Wright.  Edsels, Luckies, and Frigidaires: Advertising the American Way.  New York: Delacourt Press, 1979. Asquith, […]<\/p>\n","protected":false},"author":48,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-264","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/comments?post=264"}],"version-history":[{"count":17,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/264\/revisions"}],"predecessor-version":[{"id":2206,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/264\/revisions\/2206"}],"wp:attachment":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/media?parent=264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}