{"id":253,"date":"2021-09-18T15:58:31","date_gmt":"2021-09-18T15:58:31","guid":{"rendered":"https:\/\/mupages.marshall.edu\/sites\/masscommhistorybibliography\/?page_id=253"},"modified":"2022-11-17T04:55:30","modified_gmt":"2022-11-17T04:55:30","slug":"general-texts-and-reference-books","status":"publish","type":"page","link":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/general-texts-and-reference-books\/","title":{"rendered":"General Texts and Reference Books"},"content":{"rendered":"\n

Back to Advertising Index Page<\/a><\/p>\n\n\n\n

Agnew, Jean-Christophe.  \u201cComing Up for Air: Consumer Culture in Historical Perspective.\u201d  Intellectual History Newsletter<\/em> 12 (1990): 3-21.<\/p>\n\n\n\n

Applegate, Edd, ed., Ad Men and Women: A Biographical Dictionary of Advertising. <\/em>Westport, Conn.: Greenwood Press, 1994.<\/p>\n\n\n\n

    This hardcover reference book offers the reader brief biographical sketches, usually six to eight pages in length, of approximately fifty of the more famous or important figures in advertising in the 19th and 20th centuries.  Each entry, written by a communication scholar or ad professional, provides the salient basic facts such as dates of birth and death, which agencies they worked for or helped to found, the most famous clients and campaigns, innovations in copywriting or design, and notable publications.  Although none of the entries breaks new ground or provides incisive commentary, the book is useful as a one-stop general reference for basic information.  Also included are lists of suggested readings related to each person and a bibliography.  <\/p>\n\n\n\n

Applegate, Edd.  Personalities and Products: A Historical Perspective on Advertising in America. <\/em>Westport, Conn.: Greenwood Press, 1998.<\/p>\n\n\n\n

Bartos, Rena, and Arthur S. Pearson.  “The Founding Fathers of Advertising Research.”  Journal of Advertising Research<\/em> 17 (June 1977): 1-32.<\/p>\n\n\n\n

Beard, Fred K.  “Hard-Sell ‘Killers’ and Soft-Sell ‘Poets’: Modern Advertising’s Enduring Message Strategy Debate.”  Journalism History<\/em> 30:3 (Fall 2004): 141-149.<\/p>\n\n\n\n

Belasco, Warren, and Philip Scranton, eds.  Food Nations: Selling Taste in Consumer Societies<\/em>.  New York: Routledge, 2001.<\/p>\n\n\n\n

Blank, David M.  \u201cA Note on the Golden Age of Advertising.\u201d Journal of Business<\/em> 36:1 (January 1963): 33-38.<\/p>\n\n\n\n

Blazczyk, Regina Lee, ed.  Producing Fashion: Commerce, Culture, and Consumers<\/em>.  Philadelphia: University of Pennsylvania Press, 2008.<\/p>\n\n\n\n

Boorstin, Daniel J.  “The Rhetoric of Democracy.” Chapter 4 in Democracy and its Discontents<\/em>.  New York: Vintage, 1975.<\/p>\n\n\n\n

Brown, Elspeth, Marina Moskowitz, and Catherine Gudis, eds.  Cultures of Commerce: Representation and American Business Culture, 1877-1960<\/em>.  New York: Palgrave Macmillan, 2006.<\/p>\n\n\n\n

Calder, Lendol.  Financing the American Dream: A Cultural History of Consumer Credit. <\/em>Princeton: Princeton University Press, 1999.<\/p>\n\n\n\n

Cleary, David Powers.  Great American Brands: The Successful Formulas that Made them Famous<\/em>.  New York: Fairchild Publishing, 1981.<\/p>\n\n\n\n

Combs, James E.  \u201cPolitical Advertising as a Popular Myth-making Form.\u201d  Journal of American Culture <\/em>2:2  (Summer 1979): 331-340.<\/p>\n\n\n\n

Cross, Mary, ed.  A Century of American Icons: 100 Products and Slogans from 20th Century Consumer Culture<\/em>.  Westport, Conn.: Greenwood Press, 2002.<\/p>\n\n\n\n

Cummings, Bart.  The Benevolent Dictators: Interviews with Advertising Greats<\/em>.  Lincolnwood, IL: National Textbook Company, 1987.<\/p>\n\n\n\n

Daunton, Martin, and Matthew Hinton, eds.  The Politics of Consumption: Material Culture and Citizenship in Europe and America<\/em>.  New York: Oxford University Press, 2001.<\/p>\n\n\n\n

DeLorme, Denise E., and Fred Fedler.  “An Historical Analysis of Journalists’ Attitudes Toward Advertisers and Their Influence.”  American Journalism<\/em> 22:2 (Spring 2005): 7-40.<\/p>\n\n\n\n

De Vries, Jan.  The Industrious Revolution: Consumer Behavior and the Household Economy, 1650 to the Present<\/em>.  New York: Cambridge University Press, 2008.<\/p>\n\n\n\n

Dotz, Warren.  What a Character!:  20th Century American Advertising Icons<\/em>.  San Francisco: Chronicle Books, 1996.<\/p>\n\n\n\n

    A thin, heavily illustrated book that shows a large collection of toys, dolls, and other objects based on popular advertising icons and characters.  Very little text or historical context.<\/p>\n\n\n\n

Foster, G. Allen.  Advertising: Ancient Marketplace to Television<\/em>.  New York: Criterion Books, 1967.<\/p>\n\n\n\n

Fox, Stephen R. The Mirror Makers: A History of American Advertising and Its Creators. <\/em>New York: Morrow, 1994.<\/p>\n\n\n\n

Friedman, Monroe, ed.  Journal of American Culture <\/em>30: 1 (March 2007): 1-164.  Special issue on consumer culture.<\/p>\n\n\n\n

Goldsborough, Robert.  The Crain Adventure: The Making and Building of a Family Publishing Company.  Linolnwood, Ill.: NTC Business Books, 1992.<\/p>\n\n\n\n

    A thin self-published history of the Chicago-based business publication publisher.  Crain has published numerous trade magazines, including most notably Advertising Age, that are useful for advertising scholars.  Crain also has published many memiors of notable advertising figures.<\/p>\n\n\n\n

Goodrum, Charles, and Helen Dalrymple.  Advertising in America: The First 200 Years<\/em>. New York: Abrams, 1990.<\/p>\n\n\n\n

    This is a large, heavily illustrated general history of print advertising over the last 200 years most valuable for its colorful images.  Goodrum and Dalrymple have selected a very nice variety of classic and noteworthy ads and provided useful basic information about the campaigns and their creators.  The book does include historical commentary and a short bibliography.  Organized around product types rather than chronologically, it has individual chapters on personal hygiene products, automobiles, travel, foods, public service campaigns, and other kinds of typical ads.  There is also a chapter on the use of art in advertising and reflection of changing styles in the art world as manifest in popular ads of the time.  Goodrum and Dalrymple touch on controversial topics, like tobacco advertising and stereotypical gender roles, but do not offer a lot of analysis.  <\/p>\n\n\n\n

Glickman, Lawrence, ed., Consumer Society in American History: A Reader.<\/em> Ithaca: Cornell University Press, 1999.<\/p>\n\n\n\n

Gordon, Ian L.  “Envisioning Consumer Culture: Comic Strips, Comic Books, and Advertising in America, 1890-1945.”  PhD dissertation, University of Rochester, 1993.<\/p>\n\n\n\n

Jacobs, Meg.  \u201cState of the Field: The Politics of Consumption.\u201d  Reviews in American History<\/em> 39:3 (September 2011): 561-573.<\/p>\n\n\n\n

Jones, John P.  Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths<\/em>.  Thousand Oaks, Cal.: Sage, 2004.<\/p>\n\n\n\n

Koehn, Nancy.  Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgewood to Dell<\/em>.  Boston: Harvard Business School Press, 2001.<\/p>\n\n\n\n

McDonough, John, and Karen Egolf, eds.  The Advertising Age Encyclopedia of Advertising<\/em>.  3 vols.  New York: Fitzroy Dearborn, 2003.<\/p>\n\n\n\n

Mandell, Lewis.  The Credit Card Industry: A History<\/em>.  Boston: Twayne, 1990.<\/p>\n\n\n\n

Meyers, Cynthia B.  \u201cMedia History and Advertising Archives.\u201d American Journalism<\/em> 37:2 (Spring 2020): 244-255.<\/p>\n\n\n\n

Mihm, Stephen. \u201cAccept No Imitations: The Campaign against Counterfeits, Past and Present.\u201d Common-Place<\/em> 4 (July 2004) http:\/\/www.common-place.org<\/a><\/p>\n\n\n\n

Moskowitz, Marina.  Standard of Living: The Measure of Middle Class in Modern America<\/em>.  Baltimore: Johns Hopkins University Press, 2004.<\/p>\n\n\n\n

Parkin, Katherine.  \u201cExploring Advertising History in Online Archives.\u201d  Advertising & Society Quarterly <\/em>19:1 (2018).<\/p>\n\n\n\n

Phillips, Barbara J., and Barbara Gyoerick.  “The Cow, the Cook, and the Quaker: 50 Years of Spokes-Character Advertising.”  Journalism and Mass Communication Quarterly<\/em> 76:4 (Winter 1999): 713-28.<\/p>\n\n\n\n

Pollay, Richard W.  Information Sources in Advertising History<\/em>.  Westport, Conn.: Greenwood Press, 1979.<\/p>\n\n\n\n

    A reference book that lists a wide variety of materials, including books, journal articles, trade publications, memoirs, statistical sources, archival sites, and textbooks, available for the study of advertising history.  The book offers a wealth of material published before the late 1970s broken down into categories, alphabetized, and briefly annotated.  The section of biographical writings is comprehensive.  The text suggests a wide variety of sources for data on circulation, expenditure, exposure, and other statistical material.  Also useful are several bibliographic essays, including a stellar review of the development and availability of advertising trade publications.  Perhaps less valuable, but equally interesting, are a listing of advertising satires and works of fiction which feature advertising men or women as characters.  <\/p>\n\n\n\n

Pollay, Richard W. “The Subsiding Sizzle: A Descriptive History of Print Advertising, 1900-1980.” Journal of Marketing<\/em> 49:3 (1985): 24-37. <\/p>\n\n\n\n

Pollay, Richard W. “The Distorted Mirror: Reflections on the Unintended Consequences of Advertising.” Journal of Marketing <\/em>50:2 (April 1986): 18-36. <\/p>\n\n\n\n

Pope, Daniel.  The Making of Modern Advertising. <\/em>New York: Basic Books, 1983.<\/p>\n\n\n\n

Richards, Jef I.  A History of Advertising: The First 300,000 Years<\/em>.  Lanham: Rowman & Littlefield, 2022.<\/p>\n\n\n\n

Riggs, Thomas, ed.  Encyclopedia of Major Advertising Campaigns<\/em>.  Detroit: Gale Publishing, 2000.<\/p>\n\n\n\n

Romaine, Lawrence B.  A Guide to American Trade Catalogs, 1744-1900<\/em>.  New York: Bowker, 1960.<\/p>\n\n\n\n

Rutherford, Paul.  The Adman\u2019s Dilemma: From Barnum to Trump<\/em>.  Toronto: University of Toronto Press 2018.<\/p>\n\n\n\n

Schudson, Michael.  Advertising, the Uneasy Persuasion<\/em>. New York: Basic Books, 1984.<\/p>\n\n\n\n

Segrave, Kerry.\u00a0\u00a0Endorsements in Advertising: A Social History<\/em>.\u00a0 Jefferson, NC: McFarland, 2005.<\/p>\n\n\n\n

Seiter, Ellen.\u00a0\u00a0Sold Separately: Parents and Children in Consumer Culture<\/em>.\u00a0\u00a0New Brunswick: Rutgers University Press, 1993.<\/p>\n\n\n\n

Sheffield, Tricia S.  \u201cTotemic Desires: The Religious Dimensions of Advertising in the Culture of Consumer Capitalism.\u201d  PhD dissertation, Drew University, 2005.<\/p>\n\n\n\n

Shimpach, Shawn.  \u201cMad Men<\/em> is History.\u201d Historical Journal of Film, Radio & Television<\/em> 37:4 (December 2017): 722-744.<\/p>\n\n\n\n

Sivulka, Juliann.  Soap, Sex, and Cigarettes: A Cultural History of Advertising<\/em>.  Belmont, CA: Wadsworth, 1998.<\/p>\n\n\n\n

Smulyan, Susan. \u201cAbsence and the Advertising Historian.\u201d Journal of Historical Research in Marketing<\/em> 8:3 (2016): 473-480.<\/p>\n\n\n\n

Steigerwald, David.  \u201cAll Hail the Republic of Choice: Consumer History as Contemporary Thought.\u201d  Journal of American History<\/em> 93:2 (September 2006): 385-403.<\/p>\n\n\n\n

Strasser, Susan, ed.  Commodifying Everything: Relationships to the Market.<\/em>  New York: Routledge, 2003.<\/p>\n\n\n\n

Tankard, James W., Jr.  \u201cThe Effects of Advertising on Language: Making the Sacred Profane.\u201d  Journal of Popular Culture<\/em> 9:2 (Fall 1975): 325-330.<\/p>\n\n\n\n

Telser, L.G.  \u201cSome Aspects of the Economics of Advertising.\u201d Journal of Business<\/em> 41:2 (April 1968): 166-173.<\/p>\n\n\n\n

Trentman, Frank.  \u201cBeyond Consumerism: New Historical Perspectives on Consumption.\u201d  Journal of Contemporary History<\/em> 39:3 (July 2004): 373-401.<\/p>\n\n\n\n

Vinikas, Vincent.  Soft Soap Hard Sell: American Hygiene in an Age of Advertisement.<\/em> Ames: Iowa State University Press, 1992.<\/p>\n\n\n\n

Wood, James P.  The Story of Advertising<\/em>.  New York: Ronald Press, 1958.<\/p>\n\n\n\n

Zieger, Robert H.  \u201cUncle Sam Wants You\u2026to Go Shopping: A Consumer Society Responds to National Crisis, 1957-2001.\u201d Canadian Review of American Studies<\/em> 34:1 (2004): 83-103.<\/p>\n\n\n\n

Advertising Index Page<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Back to Advertising Index Page Agnew, Jean-Christophe.  \u201cComing Up for Air: Consumer Culture in Historical Perspective.\u201d  Intellectual History Newsletter 12 (1990): 3-21. Applegate, Edd, ed., Ad Men and Women: A Biographical Dictionary of Advertising. Westport, Conn.: Greenwood Press, 1994.     This hardcover reference book offers the reader brief biographical sketches, usually six to eight pages in length, of approximately fifty of […]<\/p>\n","protected":false},"author":48,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-253","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/comments?post=253"}],"version-history":[{"count":5,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/253\/revisions"}],"predecessor-version":[{"id":1409,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/253\/revisions\/1409"}],"wp:attachment":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/media?parent=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}