{"id":246,"date":"2021-09-18T15:48:36","date_gmt":"2021-09-18T15:48:36","guid":{"rendered":"https:\/\/mupages.marshall.edu\/sites\/masscommhistorybibliography\/?page_id=246"},"modified":"2025-08-28T23:30:00","modified_gmt":"2025-08-28T23:30:00","slug":"advertising-history-in-the-united-states-a-bibliographic-reference","status":"publish","type":"page","link":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/advertising-history-in-the-united-states-a-bibliographic-reference\/","title":{"rendered":"Advertising History in the United States: A Bibliographic Reference"},"content":{"rendered":"\n

This website is a bibliographic reference for research in the history of advertising and consumer culture as it has developed in the United States from the colonial period through at least the 1970s.  It provides citations for many of the more useful resources across a wide range categories that relate generally to advertising and consumer culture.  An increasing number of the entries include a brief annotation.  Additional citations and annotations are posted on a regular basis.  The goal is to provide a helpful reference for students and scholars in who are doing research in one or more of these areas.  A handful of the entries include a short annotation and I hope to add more of these over time. Please contact the editor<\/a> with any suggestions.<\/p>\n\n\n\n

Back to Index Page<\/a><\/p>\n\n\n\n

Updated\u00a0<\/strong>August 26, 2025<\/p>\n\n\n\n

General Texts and Reference Books<\/a><\/td>Advertising Before the Civil War<\/a><\/td>Advertising 1865-1920s<\/a><\/td><\/tr>
Advertising 1920s-1980s<\/a><\/td>Biographies and Memoirs<\/a><\/td>Development of National Markets<\/a><\/td><\/tr>
Social Class and Consumer Culture<\/a><\/td>Race\/Ethnicity and Consumer Culture<\/a><\/td>Gender and Consumer Culture<\/a><\/td><\/tr>
Outdoor Advertising<\/a><\/td>Agency Histories<\/a><\/td>Consumer Movements and Critics of Advertising<\/a><\/td><\/tr>
Selling Technology<\/a><\/td>Institutional and Goodwill Advertising<\/a><\/td>Art, Layout, and Design<\/a><\/td><\/tr>
Public Service Advertising and Propaganda<\/a><\/td>Department Stores, Retail, Mail Order, and the Display of Goods<\/a><\/td>Consumer Culture in Rural America<\/a><\/td><\/tr>
Advertising Food, Tobacco, Medicine, and Health Care Products<\/a><\/td>Selling Leisure, Cosmetics, Fashion, Travel, and Entertainment<\/a><\/td>Psychology and Market Research in Advertising<\/a><\/td><\/tr>
Product Design and Packaging<\/a><\/td>Broadcast Advertising<\/a><\/td>Professionalization, Regulation, and Reform in the Industry<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Copyright Robert A. Rabe (2025)<\/p>\n","protected":false},"excerpt":{"rendered":"

This website is a bibliographic reference for research in the history of advertising and consumer culture as it has developed in the United States from the colonial period through at least the 1970s.  It provides citations for many of the more useful resources across a wide range categories that relate generally to advertising and consumer culture.  […]<\/p>\n","protected":false},"author":48,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-246","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/comments?post=246"}],"version-history":[{"count":92,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/246\/revisions"}],"predecessor-version":[{"id":2415,"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/pages\/246\/revisions\/2415"}],"wp:attachment":[{"href":"https:\/\/mupages.marshall.edu\/masscommhistorybibliography\/wp-json\/wp\/v2\/media?parent=246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}